| Introduction |
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1 | (6) |
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7 | (3) |
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10 | (3) |
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13 | (3) |
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4 The burning power of a name |
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16 | (3) |
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19 | (3) |
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22 | (3) |
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25 | (2) |
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27 | (3) |
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9 Very, very big and very, very small |
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30 | (3) |
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33 | (3) |
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36 | (3) |
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39 | (3) |
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42 | (3) |
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45 | (3) |
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48 | (3) |
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16 Hacking through the net |
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51 | (3) |
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54 | (3) |
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18 Sock puppets and astroturf |
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57 | (3) |
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60 | (3) |
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63 | (3) |
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21 The Scunthorpe problem |
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66 | (3) |
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22 The coming of the geeks |
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69 | (3) |
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72 | (3) |
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75 | (3) |
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25 Bits, bytes and other delights |
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78 | (3) |
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26 Twinks, twinked and twinking |
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81 | (3) |
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27 Talking less about trees |
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84 | (3) |
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87 | (3) |
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90 | (3) |
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93 | (3) |
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31 The multitasking illusion |
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96 | (3) |
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99 | (3) |
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102 | (3) |
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105 | (3) |
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35 Bionic beings and better |
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108 | (3) |
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36 Technological black holes |
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111 | (3) |
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37 Google and very big numbers |
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114 | (3) |
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117 | (3) |
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39 The zombie computing apocalypse |
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120 | (3) |
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123 | (2) |
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41 Learning to speak 133t |
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125 | (3) |
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128 | (3) |
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131 | (3) |
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44 Slacktivism and the pajamahadeen |
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134 | (2) |
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45 Gamification and the art of persuasion |
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136 | (3) |
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139 | (3) |
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47 Phishing, phreaking and phriends |
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142 | (3) |
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145 | (3) |
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148 | (3) |
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151 | (3) |
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51 The Blogosphere and Twitterverse |
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154 | (3) |
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52 Phat loot and in-game grinding |
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157 | (3) |
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160 | (3) |
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163 | (3) |
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166 | (3) |
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169 | (3) |
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172 | (3) |
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58 Facepalms and *acting out* |
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175 | (3) |
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59 Finding work as a mechanical Turk |
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178 | (3) |
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181 | (3) |
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184 | (3) |
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187 | (3) |
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190 | (3) |
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64 Egosurfing and Googlegangers |
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193 | (2) |
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65 Infovores, digerati and hikikomori |
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195 | (3) |
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66 Planking, owling and horsemanning |
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198 | (3) |
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67 Unfriend, unfavourite (and friends) |
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201 | (3) |
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68 Sneakernets and meatspace |
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204 | (3) |
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207 | (3) |
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70 Dyson spheres and digital dreams |
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210 | (3) |
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71 Welcome to teh interwebs |
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213 | (3) |
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216 | (3) |
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219 | (3) |
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74 Darknets, mysterious onions and bitcoins |
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222 | (3) |
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75 Nets, webs and capital letters |
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225 | (3) |
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76 Praying to Isidore and tweeting the Pope |
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228 | (3) |
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231 | (3) |
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78 Apples are the only fruit |
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234 | (3) |
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237 | (3) |
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80 Mice, mouses and grafacons |
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240 | (3) |
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243 | (2) |
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245 | (3) |
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248 | (2) |
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250 | (3) |
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85 Going digitally native |
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253 | (3) |
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86 Netiquette and netizens |
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256 | (3) |
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87 The names of the games |
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259 | (3) |
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88 Flash crowds, mobs, and the slashdot effect |
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262 | (3) |
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265 | (3) |
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90 From Beta to Alpha to Golden Master |
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268 | (3) |
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91 Mothers and daughters, masters and slaves |
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271 | (3) |
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274 | (3) |
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93 Non-printing characters |
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277 | (2) |
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279 | (3) |
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282 | (3) |
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285 | (3) |
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97 Microsoft family names |
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288 | (3) |
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291 | (3) |
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294 | (3) |
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100 Artificial Intelligence and Turing tests |
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297 | (3) |
| ... and finally |
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300 | (2) |
| Acknowledgements |
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302 | (2) |
| Select bibliography and further reading |
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304 | (3) |
| Notes and references |
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307 | |
