Following on from the success of
Garden Tourism this latest offering
New Directions in Garden Tourism provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture, to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation.
In addition to new topics, the book also provides expansion of chapters previously touched upon in
Garden Tourism such as the continued rise in urban gardens, events, and garden economics.
- Update on visitor statistics
- New case studies throughout
- Full color images
This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging-style that will also appeal to casual readers interested in gardens.
Muu info
Practitioners, students and researchers interested in visitor attractions, gardens and tourism
| Preface |
|
vii | |
|
1 Introduction: Philosophy of New Directions in Garden Tourism |
|
|
1 | (15) |
|
2 Gardens Around the World, 2013-2019 |
|
|
16 | (17) |
|
3 New Directions in Gardens |
|
|
33 | (21) |
|
4 New Audiences for Gardens |
|
|
54 | (13) |
|
5 The New Media Landscape |
|
|
67 | (14) |
|
6 Tourists in the Garden; Human Health and Happiness and the Semiotics of Garden Visiting |
|
|
81 | (17) |
|
|
|
98 | (18) |
|
8 Impacts of Botanic Gardens: Economic, Social, Environmental and Health |
|
|
116 | (14) |
|
|
|
130 | (15) |
|
10 Gardens and Historic Homes; New Directions in Historic Garden Tourism |
|
|
145 | (11) |
|
|
|
156 | (13) |
|
12 The Effect of the Coronavirus on Garden Tourism |
|
|
169 | (12) |
| Selected Bibliography |
|
181 | (12) |
| Index |
|
193 | |
Dr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations.
