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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities 1st ed. [Pehme köide]

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  • Formaat: Paperback / softback, 317 pages, kõrgus x laius: 254x178 mm, kaal: 6395 g, 6 Illustrations, color; 229 Illustrations, black and white; XX, 317 p. 235 illus., 6 illus. in color., 1 Paperback / softback
  • Ilmumisaeg: 13-Dec-2015
  • Kirjastus: APress
  • ISBN-10: 1484212371
  • ISBN-13: 9781484212370
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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities 1st ed.Suurem pilt
  • Formaat: Paperback / softback, 317 pages, kõrgus x laius: 254x178 mm, kaal: 6395 g, 6 Illustrations, color; 229 Illustrations, black and white; XX, 317 p. 235 illus., 6 illus. in color., 1 Paperback / softback
  • Ilmumisaeg: 13-Dec-2015
  • Kirjastus: APress
  • ISBN-10: 1484212371
  • ISBN-13: 9781484212370
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781484212370.html
Märksõnad:

Sitecore was recently recognized is one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.

As such, marketers and end users often have a hard time coming up to speed on the technology.Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere.Practical Sitecore 8 Configuration and Strategy:

  • Brings you up to speed on Sitecore without requiring a training class.
  • Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
  • Rounds out existing sources of documentation with strategies and best practices from real-world experience.
What You'll Learn

  • How to manage content in Sitecore
  • How to create web forms and landing pages
  • How to optimize the site through personalization and A/B/N testing
  • How to use Sitecore for your marketing campaigns
  • How to leverage analytics for custom measurement/engagement strategies
  • How to create a robust governance plan for your Sitecore properties

Who This Book Is For

The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform. 

Arvustused

  

About the Author xiii
About the Technical Reviewers xv
Acknowledgments xvii
Introduction xix
Chapter 1 Introduction to Sitecore 8 1(30)
Web Content Management—A Brief History
1(3)
Web 2.0
2(1)
R.I.P. WCM—Long Live CXP
2(2)
Key Priorities for a Customer Experience Platform
4(5)
Easy to Use
4(1)
Real-Time Personalization
5(1)
Single View of the Customer
5(1)
Search Engine Optimization
5(1)
E-Mail and Automation
5(1)
Multilingual Support
6(1)
Omnichannel Support
6(1)
Social Media Support
7(1)
Mobile Support
7(1)
Integration Flexibility
8(1)
Developer Friendly
8(1)
Enterprise Grade
9(1)
Key Features and Capabilities of Sitecore
9(14)
Sitecore Solution Architecture
9(4)
Unified Content Management
13(4)
Analytics and Experience Optimization
17(1)
Experience Automation
18(2)
Experience Profiles
20(1)
Experience Personalization
21(1)
Federated Experience Manager
22(1)
Email Experience Manager
22(1)
Print Experience Manager
23(1)
Quick Tour of the Sitecore Admin GUI
23(4)
What's New in Sitecore 8?
27(2)
Summary
29(2)
Chapter 2 Managing Content 31(48)
The Sitecore Hierarchy
32(8)
Templates
34(1)
Content
35(3)
Layouts and Components
38(2)
Content Editing Fundamentals
40(32)
Getting Started
42(2)
Managing Rich Media
44(3)
Working in the Experience Editor
47(12)
Managing Thousands of Items with Buckets
59(2)
Archiving Content and the Recycle Bin
61(1)
Content Versions and Multilingual Language Support
62(8)
Content Cloning
70(2)
Workflows and Publishing Overview
72(6)
Summary
78(1)
Chapter 3 Experience Personalization 79(28)
What Is Personalization?
79(15)
Rules-Based vs. Predictive Personalization
80(4)
It All Starts with Personas
84(3)
Predictive Personalization Terminology
87(3)
Personalization Testing in the Experience Explorer
90(4)
Configuring Personalization
94(11)
Configuring Ad-Hoc Personalization
94(4)
Configuring Persona-Based Personalization
98(7)
Summary
105(2)
Chapter 4 Experience Optimization 107(20)
Experience Optimization Considerations
107(9)
What Is NB and Multivariate Testing?
107(3)
Good Expectations (1% Rule)
110(1)
Landing Pages vs. Corporate Web Site
110(2)
Calculating Statistical Significance
112(3)
Optimization Gamification
115(1)
Running Your First NB Test
116(9)
Creating a New Page Test
116(4)
Creating a Multivariate Page-Level Test
120(5)
Summary
125(2)
Chapter 5 Marketing Campaigns 127(34)
Sitecore Marketing Automation
127(4)
A Looking Glass and a Rudder
128(1)
Tactical (t) versus Transformational (1)
128(3)
Sitecore Marketing Building Blocks
131(16)
Events, Failure Events, and Goals
131(6)
Outcomes
137(2)
Campaigns
139(2)
Engagement Plans
141(3)
Taxonomies
144(3)
Creating Your First Engagement Plan
147(9)
Email Experience Manager
156(3)
Summary
159(2)
Chapter 6 Web Forms for Marketers 161(32)
Overview of Web Forms for Marketers
161(10)
Building Your First WFFM Form
171(21)
Adding a Form to a Page
171(3)
Adding Fields to the Form
174(3)
Configuring Form and Field Validation
177(4)
Configuring Save Actions
181(10)
Localizing/Translating the Form
191(1)
Summary
192(1)
Chapter 7 Experience Analytics 193(30)
Creating Your Measurement Strategy
195(3)
Out-of-the-Box Analytics
198(15)
Analytics Dashboard
198(5)
Language and Location Analytics
203(1)
Location Analytics
204(1)
Pattern Matches
205(1)
Acquisition Analytics
206(1)
Campaign Analytics
207(1)
Keyword Analytics
208(1)
Behavior Analytics
208(1)
Conversion Analytics
209(2)
Experience Profile
211(1)
Path Analyzer
212(1)
Self-Service Sitecore Business Intelligence
213(9)
Excel PowerView Reporting
215(4)
PowerBI for Teams
219(3)
Summary
222(1)
Chapter 8 Security 223(24)
User Management
224(8)
Creating a New User
226(2)
Creating New and Custom User Profiles
228(2)
Administering Users
230(2)
Access Rights
232(2)
Out-of-the-Box Access Rights
232(1)
Access Viewer
233(1)
Roles
234(12)
Out-of-the-Box Roles and Role Inheritance
235(3)
Assigning Roles to Items
238(6)
Security Presets
244(1)
Adding Users to Roles
245(1)
Summary
246(1)
Chapter 9 Governance 247(16)
What Is Governance?
247(1)
Policies
248(6)
Procedures
254(2)
Ongoing Tasks and Audits
256(2)
Roles and Responsibilities
258(1)
Governance Committees
259(2)
Summary
261(2)
Chapter 10 Appendix 263(48)
Data Templates
263(15)
Creating Data Templates
263(4)
Data Template Fields
267(8)
Data Template Inheritance
275(3)
Working with Standard Values
278(10)
Configuring Default Values
278(3)
Configuring Insert Options
281(1)
Presentation and Applying Layouts
281(7)
Creating a Custom Workflow
288(5)
Sitecore Architecture
293(7)
Infrastructure and Services Architecture Options
293(5)
Authentication Options
298(1)
Sitecore Commerce Solutions
298(1)
CRM Integration
299(1)
Federated Experience Manager
300(9)
Summary
309(2)
Index 311
Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies.  As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. Heworks to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.