"This is a fantastic, accessible introduction to visual perception. The book's hands-on and eyes-on approach to teaching perception will help students engage with and deeply understand the content."
Dr. Julia Strand, Carleton College, USA
Ben Balas book gives a much-needed new perspective on what a Sensation & Perception course can and should do for students. Vision research is all about how we see the world, and Balas book provides carefully structured exercises that encourage students to see and understand for themselves how their vision works. With its hands-on experiments and accompanying text, Balas approach all but guarantees that what students learn will not soon be forgotten (something all teachers can only aspire to)."
Dr. Robert Sekuler, Brandeis University, USA
This is a wonderfully original textbook, quite unlike anything else on the market. It's packed with brilliant hands-on exercises to inspire students and teachers alike. Prof. Balas leads the reader step-by-step to a deep understanding of how and why the visual system works the way it does through compelling demos that you can try out for yourself at home, in the lab or in the lecture hall.
Dr. Roland Fleming, University of Giessen, Germany
