With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining - and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer's needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired
| Foreword |
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vii | |
| Preface |
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ix | |
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1 Visual Thinking in Business |
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1 | (18) |
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19 | (26) |
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3 Events and Public Speaking |
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45 | (24) |
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69 | (22) |
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|
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91 | (16) |
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6 Research and Collaboration |
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107 | (22) |
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7 I Recruiting, Hiring, and Getting Hired |
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129 | (18) |
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8 Organizational Outreach and Communication |
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147 | (36) |
| Index |
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183 | |
As the Community Manager for SlideShare, Kit curates and features presentations on the SlideShare home page, writes and edits the SlideShare blog, its two newsletters, and represents SlideShare on Facebook, Twitter, LinkedIn and Google+. SlideShare co-founder Rashmi Sinha refers to Kit as the "voice of SlideShare." As primary writer editor of the SlideShare blog, Kit interviews and has access to the world's leading experts in presentation trends, design and delivery. In addition to her own SlideShare expertise, Kit works with and has access to the entire SlideShare team. Kit's extensive work in digital communications and software development include producing live video webcasts for Fortune 100 companies, event planning, and public speaking at conferences such as SXSW. She is also the founder of the digital music licensing company, BumperTunes. Kit's photos have appeared in two United Nations publications. She has served as a member of the editorial team for WorldChanging.com and has written for numerous blogs in the digital and sustainability spaces. Andrea Meyer is a writer and ghostwriter who's contributed to 34 books. She founded WorkingKnowledge.com in 1988 and works with CEOs, professors, and consultants to write their books, blogs, white papers, and online learning content. Her clients include McKinsey & Co., MIT, Harvard, IBM, Innocentive, YPO and Cisco. Andrea shares practical, how-to insights on innovation, strategy, business, history and psychology. She explains difficult concepts through real-life stories. Andrea received her Master's Information Science from UT-Austin and is a member of Mensa, Phi Beta Kappa, and Who's Who in America.
