This book exposes the ultimate uncomfortable truth: most teams leave money on the table because they fear pricing. The Pricing Sprint gives you the courage and the framework to embrace it as a growth lever. -- Lamia Pardo * CMO, MoneyGram * Finally a pricing book written for real operators. Practical, actionable and grounded in the realities of running a business. -- Jody Ford * CEO, Trainline * The Pricing Sprint is a clear-eyed guide to one of the murkiest parts of building a business: how to capture some fraction of the value youre creating in the form of price. -- Frances Frei & Anne Morriss * Harvard Business School and Thinkers 50 * Essential reading for any leader looking to turn pricing uncertainty into a strategic advantage. A practical, evidence-based way to rapidly unlock results and build a resilient pricing muscle. -- Rafael Orta * CEO, Capture One * Most pricing books either get lost in theory or reduce pricing to tactics. The Pricing Sprint avoids both traps. It offers a clear, structured, and refreshingly human way of tackling pricing grounded in real decisions teams face, not abstract models. -- Maciej Kraus * Partner at Movens Capital and Pricing Lecturer at Stanford University * Finally, a clear and practical guide to the most overlooked lever in business success: pricing. This book shows exactly how to get it right. -- Murray Lambell * CCO, Gousto * This book short-circuits years of costly guesswork and materially accelerates growth. -- Alexander von Schirmeister * former Managing Director, Xero * A confident business knows how to talk about price. This book helps you lead those conversations with clarity and conviction. -- Debbie Wosskow OBE * Chair, Invest in Women Taskforce; non-executive Director, Channel 4 * A timely, practically packed bible for thinking about pricing and value systematically and differently. It's relevant for a large corporate all the way to a solopreneur. The benefits flow directly to your bottom line. -- Sharath Jeevan OBE * author of Intrinsic and Inflection * The Pricing Sprint helps teams move from opinion to insight and from debate to confident action. Its a thoughtful and genuinely useful guide for leaders who want pricing to work harder, without creating unnecessary disruption. -- Christoph Homann * CCO, Superstruct Entertainment * This is gold. An utterly comprehensive and practical guide to the most challenging and high-stakes process in launching a new product or service. Establishing the value of what youre offering is a make-or-break moment and this book offers clear steps and nuanced insights into just how to get this right. -- Dave Jarman * Associate Professor in Innovation and Entrepreneurship, University of Bristol * A jam-packed how-to of pricing, combining insight on behavioural psychology, economics, research, testing, design and customer communication. -- Richard Ambrose * CEO, Wealthify * The Pricing Sprint gives founders and leadership teams a way to break out of the fear and the guesswork. It shows them how to uncover what customers really value, how to validate decisions before committing to them, and how to involve their whole organization in a process that builds confidence from the inside out. -- Polly Dhaliwal * COO, Enterprise Nation * A must-read for any leader who wants pricing to drive growth. Its practical, insightful, and immediately actionable. -- Servaes Tholan * former CFO at Upwork and eBay North America * The authors turn pricing into a hands-on design practice that uses research, prototyping, and iteration to create prices customers understand and value. This book is ideal for product, marketing, and service teams who want a practical guide to designing better prices. -- Marc Stickdorn * author of This is Service Design Thinking, and This is Service Design Doing * The Pricing Sprint is the definitive guide to unlocking revenue through smarter pricing. If you are ready to stop guessing and start growing, this book is a game-changer. -- Maren Kunfermann * former CMO, ifolor * Understanding how customers perceive value is an art that few truly master. This framework gives leaders like us a structured way to uncover that value and unlock the underlying growth potential. -- Adrien Salvat * CEO, Webinterpret * This book gives you the ultimate pricing superpower! It is your not-so-secret weapon for driving customer growth for your organization. Whether you dip into it or read the whole manual end-to-end, it's your guide to becoming the pricing champion for your company. -- Nick Viney * CEO, Global App Testing * The Pricing Sprint gives leaders in global, multi-segment businesses a practical framework to align teams, navigate legacy constraints, and make confident pricing decisions that actually stick. -- Tilda Molho * Digital & eCommerce Growth Leader, former Sky & eBay * By providing concrete guidance on how to build and embed pricing capabilities within an organization, the book becomes not just a strategic resource but also a practical toolkit for long-term impact. -- Virpi Kaartti * PhD, Head of the Service Innovation and Design MBA, Laurea University of Applied Sciences * The Pricing Sprint is a step-by-step guide that shows how to engage a team, gather evidence, make changes, and understand your positioning in the market. It provides an easy to follow blueprint not just for a one-off pricing discussion, but for regular check-ins to ensure business objectives are being met and everyone is a part of the process. A must read for anyone in business. -- Rhea Freeman * business coach and mentor, author of Youve Got This * Pricing is one of those dreaded topics for most business owners, so we often avoid it. The Pricing Sprint demonstrates not only the power of pricing but how to get pricing right, with a simple step-by-step approach that takes the mystery and confusion out of it. By the end of this book, youll know what a difference pricing can make, and how to start making it work for you. -- Ameesha Green * Founder & Director of Editorial, The Book Shelf * The Pricing Sprint is a refreshing contribution to the field. It's a highly practical, down-to-earth look at what pricing really means, and how to make it work for your business. -- Dr Eve Poole OBE * author of Leadersmithing * Too many leaders default to cost-plus pricing. This book shows that it is also a discipline grounded in empathy and experimentation and will completely change how you see pricing. -- Kaija Koivusalo * Senior Lecturer in Accounting at Laurea University of Applied Sciences * Sprints help teams solve big problems fast and run rapid experiments, so this book is super exciting - because pricing is one of the toughest decisions in business. -- Jake Knapp * author of Sprint, Make Time, and Click *
