Acknowledgments |
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xii | |
About the Authors |
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xiii | |
Preface |
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xiv | |
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1 | (94) |
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Chapter 1 Define the Objectives and Identify Metrics |
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3 | (28) |
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3 | (1) |
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1.2 Key Corporate Participants |
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3 | (1) |
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1.3 Management Steps Required to Execute the Approach |
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4 | (3) |
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1.4 Solving the Right Problem |
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7 | (2) |
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1.5 Developing an Understanding of the Problem |
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9 | (1) |
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1.6 Defining Goals and Objectives of a Company or Organization |
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9 | (6) |
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1.7 Defining the Framework for the Decisions Being Made |
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15 | (2) |
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1.8 Metrics for Measuring Success |
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17 | (1) |
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1.9 Definition of a Metric |
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18 | (2) |
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1.10 Developing Decision Criteria and Metrics |
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20 | (6) |
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1.11 Data Used to Support Metrics |
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26 | (2) |
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1.12 Structure and Definition of the Problem |
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28 | (1) |
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1.13 Key Concepts in Defining the Objectives |
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28 | (3) |
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Chapter 2 Explore the Environment |
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31 | (16) |
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31 | (1) |
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2.2 Key Corporate Participants |
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31 | (1) |
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2.3 Integrated Corporate Planning |
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32 | (2) |
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2.4 Assess the Scope of the Problem |
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34 | (1) |
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2.5 Develop the Activity Relationship Matrix |
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35 | (2) |
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2.6 Quantify Performance with Industry Benchmarks and Performance Evaluations |
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37 | (3) |
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2.7 Develop the Activity Relationship Diagram |
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40 | (3) |
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2.8 Determine the Variability of the Metrics and Financial Contribution of the Individual Functions |
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43 | (1) |
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2.9 Identify Specific Problem Areas to Improve |
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44 | (2) |
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2.10 Key Concepts in Exploring the Environment |
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46 | (1) |
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Chapter 3 Explore the Scope of the Problem and Its Importance |
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47 | (12) |
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47 | (1) |
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3.2 Key Corporate Participants |
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47 | (1) |
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3.3 How Does This Fit into the Overall Processes? |
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48 | (1) |
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3.4 Discussion of Business Process Modeling |
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48 | (2) |
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3.5 What Is the Panoramic View? |
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50 | (6) |
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3.6 Unique Application of Techniques and Methods |
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56 | (1) |
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3.7 Key Concepts in Exploring the Scope of the Problem and Its Importance |
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57 | (2) |
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Chapter 4 Data Mining and Statistical Analysis |
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59 | (12) |
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59 | (1) |
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4.2 Key Corporate Participants |
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59 | (1) |
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4.3 Assess the Information and Its Availability |
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59 | (3) |
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62 | (6) |
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4.5 Analysis and Decision Methods |
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68 | (1) |
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4.6 Key Concepts in Data Mining and Statistical Analysis |
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69 | (2) |
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Chapter 5 Solve the Problem and Measure the Results |
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71 | (10) |
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71 | (1) |
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5.2 Key Corporate Participants |
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71 | (1) |
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5.3 Select the Best Method That the Data Can Support |
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72 | (1) |
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5.4 Model to Represent the Decision Process |
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73 | (4) |
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77 | (2) |
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5.6 Key Concepts to Solve the Problem and Measure the Results |
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79 | (2) |
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Chapter 6 Evaluate the Results and Do Sensitivity Analysis |
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81 | (10) |
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81 | (1) |
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6.2 Key Corporate Participants |
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81 | (1) |
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6.3 Measure the Degree of Success |
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81 | (2) |
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83 | (3) |
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6.5 What-If and Sensitivity Analysis |
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86 | (4) |
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6.6 Key Concepts to Evaluate the Results and Do Sensitivity Analysis |
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90 | (1) |
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Chapter 7 Summary of Part I |
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91 | (4) |
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7.1 Summary of Integrated Approach |
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91 | (4) |
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95 | (110) |
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Chapter 8 Logistics Service Provider |
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97 | (34) |
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97 | (1) |
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8.2 Define the Objectives |
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98 | (1) |
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8.3 Developing Decision Criteria and Metrics |
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99 | (4) |
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8.4 Explore the Environment |
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103 | (6) |
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8.5 Explore the Scope of the Problem and Its Importance |
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109 | (5) |
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8.6 Data Mining and Statistical Analysis |
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114 | (1) |
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8.7 Solve the Problem and Measure the Results |
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115 | (7) |
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8.8 Evaluate the Results and Do Sensitivity Analysis |
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122 | (7) |
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129 | (2) |
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Chapter 9 New Product Development |
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131 | (28) |
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131 | (1) |
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9.2 Define the Objectives |
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131 | (1) |
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9.3 Developing Decision Criteria and Metrics |
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132 | (8) |
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9.4 Explore the Environment |
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140 | (4) |
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9.5 Explore the Scope of the Problem and Its Importance |
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144 | (3) |
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9.6 Data Mining and Statistical Analysis |
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147 | (1) |
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9.7 Solve the Problem and Measure the Results |
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148 | (5) |
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9.8 Evaluate the Results and Do Sensitivity Analysis |
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153 | (4) |
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157 | (2) |
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Chapter 10 Airline Merger |
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159 | (46) |
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159 | (3) |
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10.2 Define the Objectives |
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162 | (1) |
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10.3 Developing Decision Criteria and Metrics |
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163 | (5) |
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10.4 Explore the Environment |
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168 | (14) |
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10.5 Explore the Scope of the Problem and Its Importance |
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182 | (5) |
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10.6 Data Mining and Statistical Analysis |
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187 | (5) |
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10.7 Solve the Problem and Measure the Results |
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192 | (3) |
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10.8 Evaluate the Results and Do Sensitivity Analysis |
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195 | (7) |
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202 | (3) |
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Appendix A Overview of Methodologies |
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205 | (16) |
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A.1 Decision Methodologies |
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205 | (1) |
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A.2 Multiple Criteria Decision Making |
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206 | (2) |
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A.3 Multiple Objective Decision Making |
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208 | (2) |
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A.4 Artificial Intelligence |
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210 | (3) |
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A.5 Group Decision Making |
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213 | (1) |
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214 | (2) |
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216 | (2) |
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218 | (1) |
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219 | (1) |
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220 | (1) |
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Appendix B Detailed Methodologies |
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221 | (18) |
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B.1 Nominal Group Technique (NGT) |
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221 | (1) |
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B.2 Normalized Direct Weighting |
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222 | (1) |
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B.3 Analytical Hierarchy Process (Eigenvector Method) |
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223 | (1) |
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B.4 Simple Additive Weighting Method |
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224 | (1) |
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225 | (1) |
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226 | (4) |
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230 | (2) |
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232 | (1) |
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232 | (1) |
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233 | (1) |
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B.11 Weighted Moving Averages |
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234 | (1) |
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B.12 Exponential Smoothing |
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235 | (2) |
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237 | (2) |
References |
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239 | (2) |
Index |
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241 | |