This book introduces the principles and practices of public relations. Topics include media relations, crisis communication, branding, and digital PR. The book emphasizes the strategic role of public relations in managing organizational reputation and stakeholder relationships. Case studies and practical examples illustrate the application of PR concepts in various contexts. Suitable for students and professionals, it provides a solid foundation for effective public relations practice.
Purborini Budiman is a media and marketing specialist with a strong background in brand building, social media management, and PR strategy. With extensive experience in handling high-profile brands like Sukhavita and Intersec, Purborini excels in developing campaigns that drive lead generation, brand visibility, and market penetration. Her expertise spans the APAC region, where she has successfully executed PR campaigns and managed brand penetration efforts. Purborini's strategic approach is backed by a deep understanding of the latest industry trends, making her a valuable asset in both traditional and digital marketing landscapes.
