Muutke küpsiste eelistusi

QR Codes For Dummies Portable Edition [Pehme köide]

3.40/5 (30 hinnangut Goodreads-ist)
  • Formaat: Paperback / softback, 120 pages, kõrgus x laius x paksus: 216x140x6 mm, kaal: 136 g
  • Ilmumisaeg: 01-Jun-2012
  • Kirjastus: For Dummies
  • ISBN-10: 1118337034
  • ISBN-13: 9781118337035
Teised raamatud teemal:
  • Pehme köide
  • Hind: 19,44 €*
  • * saadame teile pakkumise kasutatud raamatule, mille hind võib erineda kodulehel olevast hinnast
  • See raamat on trükist otsas, kuid me saadame teile pakkumise kasutatud raamatule.
  • Kogus:
  • Lisa ostukorvi
  • Tasuta tarne
  • Lisa soovinimekirja
QR Codes For Dummies Portable EditionSuurem pilt
  • Formaat: Paperback / softback, 120 pages, kõrgus x laius x paksus: 216x140x6 mm, kaal: 136 g
  • Ilmumisaeg: 01-Jun-2012
  • Kirjastus: For Dummies
  • ISBN-10: 1118337034
  • ISBN-13: 9781118337035
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781118337035.html
Märksõnad:
Find out how to effectively create, use, and track QR codes

QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in.

  • Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones
  • This small guide is packed with the information you need to start using QR codes with your business
  • Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content
  • Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future
  • Includes ten cool campaign ideas

QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.

Introduction 1(4)
About This Book
1(1)
Foolish Assumptions
2(1)
Conventions Used in This Book
2(1)
Icons Used in This Book
3(1)
Where to Go from Here
3(2)
Chapter 1 Understanding QR Codes
5(10)
Introducing QR Codes
5(3)
Comparing QR Codes to Traditional Bar Codes
8(1)
Bridging the Offline World with Online Content
9(1)
Making the Business Case for QR Codes
10(2)
Looking at Who's Using QR Codes Today, Tomorrow
12(3)
Chapter 2 Reading a QR Code
15(10)
Picking a Reader for Your Phone
15(6)
Scanning a QR Code: The Simple How-to
21(2)
Troubleshooting QR Code Reader Failures
23(1)
Saving a QR Code for Later Use
24(1)
Chapter 3 Creating a QR Code
25(14)
Choosing a QR Code Generator
25(7)
Getting Help Making Your QR Code
32(1)
Testing Your QR Code
33(1)
Adding Bling to Your QR Code
34(2)
Preparing Your QR Code for the Real World
36(3)
Chapter 4 Linking Your QR Code to Mobile-Friendly Content
39(8)
Adapting Content for the Third Screen
39(7)
Giving Mobile Viewers What They Want, Expect
46(1)
Chapter 5 Making Sure Your QR Code Is Scanned
47(10)
Spreading the Word on Your QR Code
47(3)
Making It Easy for People to Scan Your QR Code
50(4)
Adding Value with QR Codes
54(3)
Chapter 6 Measuring Your Success with a Code-Management System
57(10)
Understanding Why You Should Track QR Codes
58(1)
Choosing a Tracking System
59(4)
Making Sense of the Data
63(4)
Chapter 7 Exploring Possible Uses for QR Codes
67(14)
Using QR Codes for Education
67(4)
Using QR Codes for Fundraising
71(5)
Using QR Codes for Your Career
76(3)
Using QR Codes for Fun and Adventure
79(2)
Chapter 8 Mitigating the Risks and Shortcomings of QR Codes
81(6)
Eyeing the Risks That QR Codes Pose to Security and Privacy
81(2)
Taking Precautions
83(1)
Addressing Common Complaints about QR Codes
84(3)
Chapter 9 Embracing a Readable Future
87(8)
Exploring Alternatives to QR Codes
88(4)
Accepting What Won't Change
92(3)
Chapter 10 Ten Practical Uses for QR Codes
95(12)
Showing the Behind-the-Scenes Process
95(1)
Delivering Real-Time Information
96(1)
Getting Customer Feedback
97(1)
Selling Your Products or Services
98(1)
Generating Leads
99(2)
Making an Impression
101(1)
Going Paperless
102(1)
Replacing SMS Text with QR Codes
103(2)
Delivering Customer Service
105(1)
Preserving Your Memory
105(2)
Index 107
Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web's #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.