... provides a step-by-step guide to the main quantitative analyses used by social scientists, and takes the reader from the basics to the more operational level ... the style of the text, the content, and the general user-friendly nature, will make it a very useful companion to students and researchers ... - Tom Hefferenan, University of Northumbria
Bryman and Cramer's text has become an essential reference, since it contains more detail than any of the SPSS manuals, and comes with sizeable data sets and relevant sociological and psychological examples to illustrate the concepts it describes. - David Giles, Coventry University