About the Authors |
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xv | |
Preface |
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xvii | |
About the Companion Website |
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xxi | |
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1 | (8) |
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2 | (4) |
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Problem Elicitation: Understand the Problem |
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3 | (1) |
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Goal Formulation: Clarify the Short-term and Long-term Goals |
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3 | (1) |
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Data Collection: Identify Relevant Data Sources and Collect the Data |
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3 | (1) |
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Data Analysis: Use Descriptive, Explanatory, and Predictive Methods |
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3 | (1) |
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Formulation of Findings: State Results and Recommendations |
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4 | (1) |
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Operationalization of Findings: Suggest Who, What, When, and How |
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5 | (1) |
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Communication of Findings: Communicate Findings, Decisions, and Their Implications to Stakeholders |
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5 | (1) |
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Impact Assessment: Plan and Deploy an Assessment Strategy |
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5 | (1) |
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The Organizational Ecosystem |
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6 | (1) |
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6 | (1) |
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6 | (1) |
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6 | (3) |
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2 The Difference Between a Good Data Scientist and a Great One |
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9 | (4) |
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11 | (2) |
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13 | (4) |
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13 | (1) |
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SWOTs and Strategic Analysis |
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13 | (1) |
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The Balanced Scorecard and Key Performance Indicators |
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14 | (1) |
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15 | (1) |
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16 | (1) |
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16 | (1) |
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4 Understand the Real Problem |
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17 | (4) |
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17 | (1) |
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Understanding the Real Problem |
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18 | (1) |
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19 | (2) |
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21 | (4) |
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Understand Context and Soft Data |
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21 | (1) |
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Identify Sources of Variability |
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22 | (1) |
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23 | (1) |
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23 | (1) |
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23 | (2) |
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6 Sorry, but You Can't Trust the Data |
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25 | (6) |
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Most Data Is Untrustworthy |
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25 | (2) |
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Dealing with Immediate Issues |
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27 | (2) |
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Getting in Front of Tomorrow's Data Quality Issues |
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29 | (1) |
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30 | (1) |
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7 Make It Easy for People to Understand Your Insights |
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31 | (4) |
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First, Get the Basics Right |
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31 | (2) |
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Presentations Get Passed Around |
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33 | (1) |
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34 | (1) |
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34 | (1) |
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8 When the Data Leaves Off and Your Intuition Takes Over |
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35 | (4) |
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36 | (2) |
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38 | (1) |
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9 Take Accountability for Results |
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39 | (4) |
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Practical Statistical Efficiency |
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39 | (2) |
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Using Data Science to Perform Impact Analysis |
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41 | (1) |
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42 | (1) |
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10 What It Means to Be "Data-driven" |
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43 | (6) |
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Data-driven Companies and People |
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43 | (1) |
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Traits of the Data-driven |
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44 | (2) |
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46 | (1) |
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46 | (3) |
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11 Root Out Bias in Decision-making |
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49 | (6) |
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50 | (1) |
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Take Control on a Personal Level |
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50 | (1) |
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Solid Scientific Footings |
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51 | (2) |
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52 | (1) |
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52 | (1) |
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53 | (2) |
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55 | (8) |
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55 | (1) |
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The "Roll Your Own" Exercise |
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56 | (3) |
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The Starter Kit of Questions to Ask Data Scientists |
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59 | (1) |
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60 | (3) |
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13 Evaluating Data Science Outputs More Formally |
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63 | (4) |
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Assessing Information Quality |
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63 | (1) |
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A Hands-On Information Quality Workshop |
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64 | (2) |
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64 | (1) |
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65 | (1) |
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Phase III Group Presentation |
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66 | (1) |
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66 | (1) |
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14 Educating Senior Leaders |
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67 | (6) |
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68 | (2) |
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Companies Need a Data and Data Science Strategy |
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70 | (1) |
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Organizations Are "Unfit for Data" |
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71 | (1) |
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Get Started with Data Quality |
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71 | (1) |
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71 | (2) |
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15 Putting Data Science, and Data Scientists, in the Right Spots |
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73 | (4) |
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The Need for Senior Leadership |
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73 | (1) |
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Building a Network of Data Scientists |
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74 | (2) |
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76 | (1) |
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16 Moving Up the Analytics Maturity Ladder |
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77 | (6) |
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81 | (2) |
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17 The Industrial Revolutions and Data Science |
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83 | (4) |
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The First Industrial Revolution: From Craft to Repetitive Activity |
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84 | (1) |
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The Second Industrial Revolution: The Advent of the Factory |
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84 | (1) |
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The Third Industrial Revolution: Enter the Computer |
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84 | (1) |
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The Fourth Industrial Revolution: The Industry 4.0 Transformation |
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85 | (1) |
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85 | (2) |
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87 | (4) |
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87 | (1) |
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88 | (3) |
Appendix A Skills of a Data Scientist |
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91 | (2) |
Appendix B Data Defined |
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93 | (2) |
Appendix C Questions to Help Evaluate the Outputs of Data Science |
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95 | (2) |
Appendix D Ethical Considerations and Today's Data Scientist |
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97 | (2) |
Appendix E Recent Technical Advances in Data Science |
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99 | (2) |
References |
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101 | (6) |
A List of Useful Links |
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107 | (4) |
Index |
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111 | |