This book examines the transformative impact of digital technology across business, marketing, and finance. This book explores how digital tools are reshaping customer engagement, organizational performance, and financial practices. Part I focuses on digital marketing strategies and the role of AI in business. It investigates the impact of social media on Jordan’s banking sector, the importance of green marketing in brand development, and the use of intelligent systems for organizational change. The section highlights how businesses are leveraging data to boost customer loyalty and market value. Part II shifts to strategic financial management. It covers the role of FinTech in enhancing financial services, managing risks, and improving business intelligence. It also examines the ethical and educational aspects of digital governance, including AI’s influence on auditing, blockchain in financial reporting, and the effect of digital tools on financial decision-making. This book is a valuable resource for scholars and professionals interested in the future of business and finance in a digital age.
Building Brands Online: Digital Marketing's Role in Jordan's Private
Hospitals .- Impact of Digital Marketing on the Mental Image of Telecom
Companies Customers.- Framework for Developing a Digital Business Ecosystem
Through Marketing.- The impact of marketing communications on the market
value of Jordanian telecommunications companies .- The Impact of Green
Marketing Mix on Brand Development among Telecommunications Companies in
Jordan: The Mediating Role of Perceived Value of Green Marketing.- How social
media, data mining, and human capital affect the overall performance of
Jordanian banking sector.- Breaking Boundaries in Creative Industries
Showcased in Music Industry: Transformational AI Elevates Creativity Beyond
Generative AI.- AI Adoption and Organizational Performance: An Empirical
Study in the Manufacturing Sector.- The Role of Integration Artificial
Intelligence in Implementation Activity-Based Costing: (Case Study Based on
Jordanian Manufacturing Firms).- The Impact of Artificial Intelligence on
working capital management: (Case Study Based on Jordanian manufacturing
firms).- The Effect of Adopting Artificial Intelligence techniques on
enhancing predicting future cash flow: (Case Study Based on Jordanian
manufacturing firms).- The Role of Machine learning system for Enhanced
Prediction of Budgeting: (Case Study Based on Jordanian manufacturing
firms).- Big Data and Its Impact on Organizational Ambidexterity.- The Impact
of Business Intelligence on Human Capital Development in the Water Sector in
Jordan.- Fueling Product Innovation: The Transformative Role of
Organizational Learning in Competitive Markets.- The Role of Modern
Governance in Improving Leadership, Efficiency, and Organizational Agility:
Case Study Ministry of Municipalities.- Exploring The Relationship between
Organizational Commitment and Academic Performance among Academic Staff in
Public Universities.- The usage of technological resources and human capital
strategically: An Analysis of Big Data and Jordanian Islamic Bank Enterprise
Performance.- Measuring the Influence of Supply Chain Management on Corporate
Performance and Consumer Loyalty in Jordan Phosphate Mines Company.- The
Influence of Logistic and operation Management on Organizational
Effectiveness and Logistics performance.- Exploring the Impact of Enterprise
Resource Planning (ERP) Systems on Organizational Commitment and Strategic
Agility - Case Study: Aramex Jordan.- A Bibliometric Study on the Impact of
Internet of Things (IoT) on Supply Chain Management.- Tracking The Impact of
Manufacturing Agility on Product Innovativeness in Emerging Economies.-
Decoding the Evolution of Blockchain Technology in Supply Chain Management: A
Bibliometric Perspective.- The Effect of COVID-19 on the Jordanian Energy
Firms Cost and Profit Efficiencies.- Dimensions of Cloud Accounting Systems
and Financial Performance: Evidence from SMEs.- The Effect of Research and
Development Innovation Cost on the Financial Performance of United States
Firms.- Examining the Impact Power of Risk Indicators on Financial
Performance.- The impact of digital entrepreneurship on supply chain agility
in jordanian telecommunications companies.- Strategic alliances and firm
performance: a study of business partnerships in the digital economy.-
Digital governance and its impact on digital entrepreneurship.- The impact of
talent management on organizational ambidexterity in jordanian industrial
companies.- Organizational change in the digital era: ehrm implementation and
their effectiveness in enhancing workforce agility.- The impact of
operational management and integrated supply chain on jordan nuqul group
company's organizational effectiveness.- A quantile timefrequency
association approach among the u.s. Market's largest cryptocurrencies,
energy, and technology companies.- The impact of artificial intelligence on
the red ocean strategy in jordanian commercial banks.- Detecting the
manipulation of financial information by leveraging machine learning and
neural network: (case study based on jordanian manufacturing firms).- The
impact of risk-based auditing on enterprise risk management in jordanian
industrial companies.- The effect of activating artificial intelligence
techniques on enhancing internal auditing activities: (case study based on
jordanian commercial banks).- The impact of artificial intelligence on the
market value of jordanian commercial banks.- The impact of artificial
intelligence on quality of audit practices: (case study based on jordanian
auditing firms).- Ai-powered audit: transforming risk detection and
assessment.- The impact of digital transformation on expectation gap
reduction in internal auditing with the mediating role of big data.-
Empowering rural areas: a scalable solar energy system using recycled mobile
batteries.- The influence of financial technology on credit and liquidity
risk in listed jordanian commercial banks on the amman stock exchange.- Role
of financial technology (fintech) in supporting financial inclusion: evidence
from jordan.- The impact of financial technology on the competitive advantage
of jordanian industrial companies.- The influence of business intelligence
strategies on improving the fintech industry: a case study.- Financial
inclusion between fintech innovations and behavioral intention: mediating
role of digital marketing.- The relationship between the remuneration and
nomination committees and earnings management: evidence from jordan.- The
impact of internal control effectiveness in reducing cloud computing risks in
jordanian commercial banks.- The impact of cybersecurity governance on cloud
computing in jordanian commercial banks.- Ethical foundations in accounting
and financial practices: exploring the impact of sociopolitical integration
and decision-making.- External audit and earnings management: evidence from
jordan.- The impact of audit committee characteristics on earnings management
in jordan.- Foreign direct investment in emerging markets: insights into key
driver.- Analyzing the Effect of Intellectual Capital Disclosure on Firm
Value: A Study of Publicly Companies.- Risk Management in Accounting: A
Comprehensive Bibliometric Assessment.- Board of Directors Characteristics
and Earnings Management: Evidence from Jordan.- Cyber Blackmail in the
Jordanian Cybercrime Law.- The Arabic Language Learning E-Platform:
Evaluating Its Effectiveness from the Perspective of Arab-Palestinian
Teachers and Analyzing Its Linguistic, Stylistic, and Pedagogical Quality.-
The Degree of Mathematics Teachers' Ownership of Mathematical Teaching
Competencies According to NCTM Standards from the Perspective of Mathematics
Supervisors in Jordan.- The Role of Implementation Accounting information
systems to enhancing financial performance: (Case Study Based on Jordanian
commercial banks).- Using (XBRL) and the Impact on Improving the Quality of
Financial Reports: Jordan CPAs Perspective.- Bibliometric Insights into the
Adoption of Cryptocurrencies in Financial Services Management.- Blockchain
Technology and its Implications for Financial Reporting: An Empirical Study
Using Structural Equation Modeling.- The Impact of Blockchain Technology on
Blue Ocean Strategy in Jordanian Commercial Banks.
Dr. Haitham Alzoubi is a professor of Operations at Skyline University College, UAE, and serves as the vice-president of GAFTIM (the Global Academic Forum on Technology Innovation and Management). Recognized among the top 2% of world scientists (2022/23/24), Dr. Alzoubi has made significant contributions to the fields of technology innovation and management. He is the editor-in-chief of several peer-reviewed journals and has chaired numerous IEEE and Springer conferences. He published over 300 publications most in top-tier journals with 65 h-Index. Dr. Alzoubis work has had a profound impact on academia and industry. Additionally, he is an editor and author of several international books, further cementing his role as a leading figure in his field.
Dr. Jassim Ahmad Al-Gasawneh is an associate professor of Digital Marketing at the University of Petra, Jordan, with a Ph.D. in Marketing (Digital Marketing) from University of Malaysia Terengganu (2020). Before transitioning into academia, he gained extensive experience across multiple industries, including banking, sales, and customer service, providing him with a real-world perspective that enriches his teaching and research. His academic career spans both Jordan and international institutions, having taught in Saudi Arabia and Malaysia, which allowed him to integrate global business insights into marketing education. Dr. Al-Gasawneh has demonstrated strong leadership in academic and professional settings. He has served as Head of the Marketing Department at Applied Science Private University and currently chairs key accreditation committees, including CIM and IIMP accreditation.
Dr. Piazza is a senior lecturer in Economic Sociology at the University of Greenwich. Annas research interests revolve around interorganizational networks and social cybersecurity in organizations. Specifically, her research interests draw upon the sociological perspective to investigate how social relationships impact individual and organizational outcomes, addressing dynamics of interorganizational collaboration, information sharing, and the socio-relational aspects of cybersecurity. More recently, her work looks at leadership, diversity, and gender.
