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Reckoning with the Past: National Geographic and the Limits of Social Justice Rhetoric [Pehme köide]

  • Formaat: Paperback / softback, 200 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 01-Jul-2026
  • Kirjastus: Michigan State University Press
  • ISBN-10: 1611865719
  • ISBN-13: 9781611865714
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  • Formaat: Paperback / softback, 200 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 01-Jul-2026
  • Kirjastus: Michigan State University Press
  • ISBN-10: 1611865719
  • ISBN-13: 9781611865714
For over a century, National Geographic has shaped American visual culture, captivating audiences with stunning photography and compelling storytelling. Yet behind its iconic yellow border lies a fraught legacy of gender bias, racial misrepresentation, and colonialist narratives.In this incisive study, Leland G. Spencer examines the brand's recent attempts to reckon with that legacy across its magazine and television platforms. From special issues spotlighting transgender lives, to a public acknowledgment of past racism, to a magazine edition created entirely by women, these efforts signal a move toward inclusivity. But as Spencer reveals through rigorous rhetorical analysis, these gestures often fall short. The texts themselves frequently echo the same systemic inequalities they seek to redress. National Geographic's progressive rebranding, he argues, remains tangled in the very histories it aims to transcend.

Arvustused

Leland Spencer makes a much-needed contribution to the communication discipline and larger cultural conversation with his critique of an iconic magazine that, for more than one hundred years, has othered faces and places in the name of education. His careful analysis of the 201617 turn toward social justicewith special issues and documentaries on race and genderreveals a small shift missing the mark on opportunities to construct and communicate messages that counter U.S. Americancentric meanings in worldmaking. Karla D. Scott, Professor of Communication, Saint Louis University Deploying an intersectional feminist lens to trace National Geographics historic entanglement with sexism, racism, patriarchy, and (neo)colonialism, Leland Spencer powerfully illustrates how the brands recent turn toward social justiceprominently exemplified by the publication of its Gender Revolution (2017) and The Race Issue (2018)does little to reckon with its complicated past and how it must be viewed skeptically. Spencers astute rhetorical analyses invite scholars and students interested in media, communication, critical race, and gender studies to consider what actual accountability from National Geographic under the constraints of neoliberal capitalism might look like.Mia Fischer, associate professor of media studies, Department of Communication, University of Colorado Denver, and author of Terrorizing Gender: Transgender Visibility and the Surveillance Practices of the U.S. Security State Deploying an intersectional feminist lens to trace National Geographics historic entanglement with sexism, racism, patriarchy, and (neo)colonialism, Leland Spencer powerfully illustrates how the brands recent turn toward social justiceprominently exemplified by the publication of its Gender Revolution (2017) and The Race Issue (2018)does little to reckon with its complicated past and how it must be viewed skeptically. Spencers astute rhetorical analyses invite scholars and students interested in media, communication, critical race, and gender studies to consider what actual accountability from National Geographic under the constraints of neoliberal capitalism might look like.Mia Fischer, associate professor of media studies, Department of Communication, University of Colorado Denver, and author of Terrorizing Gender: Transgender Visibility and the Surveillance Practices of the U.S. Security State

Leland G. Spencer is professor and chair in the Department of Womens and Gender Studies at the University of South Carolina. He is the author of Rape, Agency, and Carceral Solutions and Women Bishops and Rhetorics of Shalom, and he has won the Randy Majors Award from the Caucus on Gay, Lesbian, Bisexual, Transgender, and Queer Concerns of the National Communication Association, the Janice Hocker Rushing Award from the Southern States Communication Association (SSCA), and the Gender Studies Scholar of the Year Award from the Gender Studies Division of SSCA.