Using an updated version of RAND’s Recruiting Resource Model, the authors analyze how observed and alternative mixes of advertising, recruiters, and bonuses affect the Army’s ability to achieve recruiting goals and the cost of doing so.
Using an updated version of RAND’s Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.
