Not since Gutenberg printed his first Bible has the book industry undergone such rapid and widespread change. The advent of digital media and firms' willingness to create, adopt and apply new technologies has had a major impact on the industry, yet the data that drive the industry remain sparse. In this book, Szenberg and Ramrattan analyze the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and conduct of the industry.
Through empirical analysis, this book documents the changes that have wrought such intense transformation on the book industry and brought it to its current, critical point. Case studies on brick-and-mortar stores as well as online booksellers provide a comprehensive look at where the industry's been and where it's headed. With few books addressing the publishing business at all, Revolutions in Book Publishing fills a gap in the literature for scholars and students of industry studies and advances the research on a unique and evolving industry from a historical and critical perspective.
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vii | |
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viii | |
| Foreword |
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x | |
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| Preface and Acknowledgments |
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xiv | |
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1 | (17) |
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2 Overview of Price and Nonprice Competition |
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18 | (32) |
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3 Consumption Aspects: Empirical Findings |
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50 | (22) |
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4 Production Aspects: Employment, Manpower, and Productivity |
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72 | (22) |
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5 Distribution Aspects of the Industry |
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94 | (14) |
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6 Printing and Publishing |
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108 | (12) |
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7 Internet Technological Aspects of the Industry |
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120 | (11) |
| Conclusions |
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131 | (3) |
| References |
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134 | (12) |
| Index |
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146 | |
Lall Ramrattan holds a Ph.D from the New School for Social Research. He is an instructor at the University of California, Berkeley.
