The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience.
Artificial Intelligence applications play a crucial role in modern businesses across various industries. The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience. In addition, digital technologies enable businesses to collect and analyse vast amounts of data (big data analytics). This data provides valuable insights into customer behaviour, market trends, and operational performance, thereby helping businesses make informed decisions and personalise their offerings.
Moreover, automation and digital tools help streamline processes, and reduces manual efforts and errors. For instance, project management software, CRM systems, and ERP solutions optimise workflows, leading to increased efficiency and productivity. Digital marketing channels such as social media, search engine optimization (SEO), and online advertising allow businesses to reach their target audience more effectively and at a lower cost compared to traditional methods. Personalised marketing campaigns based on data analysis further enhance customer engagement. Digital technologies have transformed the way businesses sell products and services. The book will help readers in understanding the role of artificial intelligence in promoting business and management success.
Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces Technological Innovation and Sustainability for Business Competitive Advantage presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to the digital transformation currently in play across the globe.
Chapter
1. Acceptance of Artificial Intelligence in Jordanian Firm: An
Overview; Raed Masadeh, Dmaithan Abdelkarim Almajali, and Lama Ahmad
Alsmadi
Part I. AI in Business and Management
Chapter
2. A Machine-Learning Based Buffer Estimation for Construction
Schedules under Uncertainty; Naser Musa Al lozi and Naihui He
Chapter
3. Digital Transformation and Smart City Management - Successful
Cases and Experiences; Nadia Abdelkrim, Reham Hussain Moala, Sara Hamouda,
Aissa Kadiri, and Abdenour Namani
Chapter
4. The Mediating Role of Agility in the Relationship between Digital
Transformation and Organizational Resilience in Saudi Healthcare
Organizations; Salma Saleh Bamasoud
Chapter
5. Successful Users Intention to Use Business Analytics Systems: A
Literature Review; Alaa Hamdi Gharaibeh and Normalini Md Kassim
Chapter
6. The Impact of Artificial Intelligence on Jordanian Companies'
Innovation Performances; Mohammd Abuhashesh, Duha Anas Momani, Shafig Haddad,
Fandi Omeish, and Raed Masadeh
Chapter
7. The Uses of Artificial Intelligence in Cybersecurity:
Opportunities and Challenges; Dania Abuzer and Mahmoud Maqableh
Chapter
8. Exploring the Opportunities and Challenges of using AI in
Education: Integrating TAM, TRI, and DOI Theoretical Frameworks; Heba
Al-Hyasat, Hazar Hmoud, and Mahmoud Maqableh
Chapter
9. The Human Factors in Information Security: Bridging the Gap
between Technology and User Behavior; Mariam Al-Omari and Mahmoud Maqableh
Chapter
10. Emerging Cyber Threats from the Dark Web: Implications for
Cybersecurity; Luay Sultan and Mahmoud Maqableh
Part II. Digital Technologies in Business
Chapter
11. Does Financial Technology's Role Impact Achieving a Competitive
Advantage for Commercial Banks?; Husni Hasan Samara, Hayder Jerri Mohsin,
Hussien Atia Aldaaif, Laith Yousef Bani Hani, Mohammad Zakaria AlQudah, and
Raed Masadeh
Chapter
12. The Regulation of the Central Bank of Jordan and Financial
Technology to Attain Digital Financial Inclusion in The Jordanian Banking
System; Yazan Abdullah Qasrawi, Majd Mahmoud Bani Theyab, Zayed Nawaf Awad Al
dwairi, Raed Hasan Mohammed Bany Issa, and Mahmoud Awad Bani Theiyab
Chapter
13. The Moderating Role of Trust and Commitment on the Relationship
Characteristics AIS and the Improving Financial Performance in Jordanian
Commercial Banks: A Literature Review; Dania Abdelqader Saleem Alia and Marah
Essam Al Safadi
Chapter
14. How Business Intelligence Systems Leads to Green Human Resource
Management?; Tamara Adel Al-Maaitah, Mahmoud Mohammad Al-Ajlouni, Dirar
Abdelaziz Al-Maaitah, and Ra'ed Masa'deh
Chapter
15. The Impact of Using Blockchain Technology on Environmental
Accounting: A Literature Review; Amal Salama Al Sarhan
Chapter
16. The Impact of Business Intelligence in the Banking Sector; Tamara
Adel Al-Maaitah
Chapter
17. The Contribution of Islamic Banking to Achieving Economic
Development: The Jordan Islamic Bank as a Model; Raed Hasan Mohammed Bany
Issa
Chapter
18. Behavioural Nudges and their Relationship to Islamic Digital
Finance; Zayed Nawaf Awad Al dwairi, Ibrahim Abd AL Halim Obada, Raed Hasan
Mohammed Bany Issa, Yazan Abdullah Qasrawi, and Majd Mahmoud Bani Theyab
Chapter
19. Acceptance of Knowledge Management Driven Internet of Things: A
Survey Study in the Jordan Health Sector; Tamara Adel Al-Maaitah
Part III. Social Media and Organizational Impacts
Chapter
20. Recruiters Use of Social Media Screening in the Recruitment
Process: Examining the Awareness of University Students; Ashraf Bany Mohammed
and Mariam Al-Omari
Chapter
21. Examining the Factors Affecting E-Loyalty in Jordanian
Telecommunications: The Role of E-Satisfaction as a Mediator; Heba Al-Hyasat
and Mahmoud Maqableh
Chapter
22. Facility Management Implementation in Government Apartments: A
Review of Critical Success Factors; Muhammad Nor Fuad Ishaka
Chapter
23. Exploring Critical Success Factors for Facility Management
Implementation at the Public Training Institute; Faridah Abdul Rahim
Chapter
24. The Moderating Influence of Corporate Governance and Auditor
Capabilities on the Relationship between Auditor Independence and Internal
Audit Efficiency: A Literature Review; Amal Tayseer Al Amr and Zaid Abd al
kareem Jaradat
Chapter
25. The Effect of Auditors' Identity on External Audit Quality: The
Mediating Role of Auditors' Creativity; Leena Nasser Abu Olim and Mohannad
Obeid Al Shbail
Raed Masadeh is a Professor of Management Information Systems at the University of Jordan, Jordan. He is also the Dean of the Business School. He received his Ph.D. from the University of Nottingham, UK.
