This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
This book examines the applications of Artificial Intelligence (AI) in optimising environmental management, mitigating carbon footprints, and accelerating the transition to a sustainable low-carbon economy.Progressing from discussion of fun...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their pote...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
Centred around the case of Botswana, this book explores organizational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication. The book will...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. AI in Public Policy and Business brings together ideas on how artificial intellige...Loe edasi...
This book shows how churches can discover and strengthen their distinctive identityenabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book provides a comparative perspective of whistleblowing systems across the world. The book begins with a discussion of the emergence of whistleblowing systems, identifying landmark events such as President Abraham Lincoln’s signing of the F...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability. As African economies navigate rapid urbanisation, climate change, technolog...Loe edasi...
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determin...Loe edasi...
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. Trust and Human Resource Management...Loe edasi...
This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decis...Loe edasi...
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, todays consumers seek alignment with values, pushing for sustainabi...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
(Ilmumisaeg: 21-Jul-2026, Paperback / softback, Kirjastus: Routledge India, ISBN-13: 9781032525839)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
(Ilmumisaeg: 21-Jul-2026, Hardback, Kirjastus: Routledge India, ISBN-13: 9781032318981)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
Amid global sustainability difficulties and rising economic uncertainty, this book emphasizes the necessity for integrated strategies that harmonize security, sustainable development, and technological innovation. It helps create robust and transp...Loe edasi...
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
This book examines the applications of Artificial Intelligence (AI) in optimising environmental management, mitigating carbon footprints, and accelerating the transition to a sustainable low-carbon economy.Progressing from discussion of fun...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their pote...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
Centred around the case of Botswana, this book explores organizational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication. The book will...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. AI in Public Policy and Business brings together ideas on how artificial intellige...Loe edasi...
This book shows how churches can discover and strengthen their distinctive identityenabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book provides a comparative perspective of whistleblowing systems across the world. The book begins with a discussion of the emergence of whistleblowing systems, identifying landmark events such as President Abraham Lincoln’s signing of the F...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability. As African economies navigate rapid urbanisation, climate change, technolog...Loe edasi...
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determin...Loe edasi...
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. Trust and Human Resource Management...Loe edasi...
This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decis...Loe edasi...
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, todays consumers seek alignment with values, pushing for sustainabi...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
