Make revenue your organizational priority Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies arent really organized around revenue growth. In The RevOps Advantage: How to Maximize...Loe edasi...
Artificial Intelligence (AI) offers considerable opportunities, as well as challenges, to management education and research. This book brings together case studies and best practice examples of the use of AI in advancing diverse fields relating to R...Loe edasi...
Artificial Intelligence (AI) offers considerable opportunities, as well as challenges, to management education and research. This book brings together case studies and best practice examples of the use of AI in advancing diverse fields relating to...Loe edasi...
This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global m...Loe edasi...
In this updated and expanded edition of his groundbreaking book, Wharton Neuroscience Initiative director Michael Platt reveals how the latest advances in neuroscience—including new insights from artificial intelligence—are transforming our und...Loe edasi...
This volume explores how communities, companies, and governments contest and shape the evolution of norms, rules, and decision-making processes that govern stakeholder consultation in extractive industries. It will interest students and scholars r...Loe edasi...
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive susta...Loe edasi...
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive susta...Loe edasi...
This book focuses on seeing how justice, equality, diversity and inclusion (JEDI) presently shows in existing spaces, how to retrofit existing spaces to improve JEDI through green design, as well as design new green spaces with a focus on JEDI. JE...Loe edasi...
This book focuses on seeing how inequity and lack of inclusion presently shows in existing spaces, how to retrofit existing spaces to correct inequity and lack of inclusion through green design, as well as design new green spaces with a focus of e...Loe edasi...
Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello explores t...Loe edasi...
Unlock the Power of Social Media Marketing for Your Business!Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strate...Loe edasi...
(Ilmumisaeg: 16-Oct-2025, Hardback, Kirjastus: Advantage Media Group, ISBN-13: 9798891881624)
Crisis is inevitable. Chaos is not.Every organization will face a crisis—whether it’s an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those...Loe edasi...
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Loe edasi...
Olivettis leading graphic designer receives a comprehensive survey, full of rarely-seen advertisements and unpublished archival materialGiovanni Pintori (1912–99) cemented his legacy in Italian design as the art director of Olivetti...Loe edasi...
B2B buyers arent waiting for your pitch—theyre already in motion. By the time they contact sales, theyve often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70 of their journey in independ...Loe edasi...
