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School Library Advocacy: Creating a Common Agenda [Pehme köide]

  • Formaat: Paperback / softback, 175 pages, 1 Paperback / softback
  • Ilmumisaeg: 14-Jun-2019
  • Kirjastus: Libraries Unlimited Inc
  • ISBN-10: 1591585678
  • ISBN-13: 9781591585671
  • Formaat: Paperback / softback, 175 pages, 1 Paperback / softback
  • Ilmumisaeg: 14-Jun-2019
  • Kirjastus: Libraries Unlimited Inc
  • ISBN-10: 1591585678
  • ISBN-13: 9781591585671
The term advocacy is very much misused and confused. Advocacy is not getting our message out: that is public relations and publicity. Advocacy is not telling our story: that is more often marketing. Advocacy is a planned, deliberate, sustained effort to develop understanding and support incrementally over time.

What are the implications of a different approach? This work will focus on the world and perspective of the decision-maker and funder, not on the world of the librarian or library worker. Advocacy becomes the responsibility of everyone, not just the director and the board. Advocacy is not about being a victim but about community development, however the word community might be defined. An advocacy plan plays to the strengths of librarians in undertaking research and developing partnerships. Advocacy is indeed about stories, the stories of our customers, but it is based on respect, respect for the political process and the people within it, and respect for people's time, priorities and beliefs. Specific, tested strategies and approaches can be used systematically by librarians and others to connect their agenda to the political and funding agenda, to ensure win-win propositions that engender support.
KEN HAYCOCK is professor and director of the School of Library and Information Science at San Jose State University and senior partner with Ken Haycock & Associates Inc., an independent consulting firm focusing on leadership, advocacy and collaboration. He was previously director of the School of Library, Archival and Information Studies at the University of British Columbia and has been a CEO of a regional public library system and coordinator of school libraries as well as holding senior positions in public education. Dr. Haycock is a past president of the Canadian Library Association and member of the Executive Board of the American Library Association, among others, has taught management and marketing and has also been an elected school board president and municipal councilor. An award-winning advocate and contributor, Dr. Haycock regularly leads conference and training session in advocacy.





WENDY NEWMAN is senior fellow at the University of Toronto where she teaches a graduate course in advocacy. She was previously CEO of a medium-sized public library where she enjoyed enormous success in building support for growth. Mrs. Newman is a past president of the Canadian Library Association, among others. Wendy Newman and Pat Cavill developed a national advocacy training program for public libraries based on the work of ALA. An award-winning advocate and contributor, Mrs. Newman regularly leads conference and training session in advocacy.