Marketing is not just about selling, advertising or promoting. It is about finding out what customers want and then setting out to profitably meet their needs.In Smart Marketing for Small Business, authors Regina Gaujers, Julie-Ann Harper and Jennifer Browne, show you how to effectively and innovatively market your business.
Packed with useful ideas for getting the most out of any marketing campaign, this book highlights the importance of analysing your marketplace and creating a successful marketing mix.
Learn how to: Target your potential customers Identify their needs and wants Provide products/services suited to these needs and wants Persuade them to buy your products/services Ensure their satisfaction with their purchases The authors have based this book on years of collective experience and common sense feedback from conducting training courses on small business management. They have a practical understanding of the needs of today's small business and present sound and imaginative advice on making the most of your marketing efforts.
A Note From the AuthorPreface
Chapter 1 What Is Marketing and How Can It Help Your Business?
Chapter 2 Gathering and Analysing Information to Reach Your Market
Effectively
Chapter 3 Creating a Successful Marketing Mix
Chapter 4 Analysing The Marketplace
Chapter 5 How Personal Selling and Customer Relations Can Help Your Business
Chapter 6 Your Marketing Plan
Glossary
References
Index
Regina Gaujers, having previously established a number of successful businesses, has for eight years been a partner of B&G Resource Enterprises, a provider of educational books. In addition to her practical experience with SMEs, she also has an extensive background in secondary education and is an accomplished writer and publisher of texts for post-compulsory studies. She has co-authored four books and three sets of resources focusing on small business management.
Julie-Ann Harper holds both teaching and business qualifications and has been involved in small business management for over 12 years. Throughout this time she has worn a number of hats: founding director of a training company specialising in small business management; member of the Small Business Development Corporation in Western Australia, and board member of numerous councils involved with small business. Her success in small business is demonstrated by the fact that she has twice been a runner-up in the Telstra Women in Business Awards. As a partner in Innovative Business Resources, she has co-authored four books and three sets of resources focusing on small business management.
In a previous life Jennifer Browne taught in schools, colleges and universities before taking early retirement from Edith Cowan University. Having previously authored and co-authored five books, she is now embarked on a second career of writing and publishing as a partner in both B&G Resource Enterprises and Innovative Business Resources. She has since co-authored four books and three sets of resources focusing on small business management.
