| Introduction |
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xxi | |
| Part I Introduction To Software Development |
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1 | (98) |
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Chapter 1 Making Money In The Age Of Software: 20 Quick FAQs |
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3 | (16) |
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Chapter 2 Understanding Software Development Opportunities |
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19 | (18) |
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What Kind Of Work Environment Do You Prefer? |
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20 | (4) |
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21 | (1) |
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22 | (1) |
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22 | (1) |
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23 | (1) |
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23 | (1) |
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Specializing In A Language |
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24 | (3) |
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Choosing A Development Area To Pursue |
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27 | (4) |
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31 | (1) |
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Developing A Business Plan |
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32 | (2) |
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Philosophy 1: You Can Define The Startup, Then The Product |
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32 | (1) |
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Philosophy 2: You Can Define The Product, Then The Startup |
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33 | (1) |
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Philosophy 3: Find An Idea That Fulfills A Specific Revenue Or Business Model |
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33 | (1) |
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Thinking More Specifically |
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34 | (1) |
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35 | (2) |
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Chapter 3 Employment And Compensation In The Software Development Industry |
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37 | (30) |
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Understanding The Basics Of Developer Compensation |
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38 | (1) |
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The Major Job Categories And Profiles |
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39 | (1) |
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Examining Typical Salaries, Skill Sets, And Demand, By Position |
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39 | (9) |
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Development Managers (Product/Project Managers, Webmasters, Producers, Directors)--$40,000-$100,000(+) |
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39 | (3) |
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Senior Developers (Lead Developers)--$50,000-$80,000 |
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42 | (1) |
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Technology Developers (Tools Developers, Engine Developers, Graphics Specialists)--$55,000-$85,000 |
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42 | (1) |
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Junior Developers--$30,000-$45,000 |
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43 | (1) |
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Staff/Trainee Developers--$25,000-$35,000 |
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44 | (1) |
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Test Technicians (Test Engineers, Quality Assurance Engineers)--$35,000-$60,000 |
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45 | (1) |
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Support Technicians (Technical Support, Help Desk, Forum Supervisors, Web Hosts)--$25,000-$40,000 (Staff); $40,000-$65,000 (Management) |
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46 | (1) |
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Technical Writers (Interactive Writers, Web Authors)--$35,000-$65,000 |
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47 | (1) |
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Other Positions Found In The Software Development Industry |
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48 | (1) |
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Other Game/Multimedia Jobs |
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48 | (1) |
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48 | (1) |
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The Basics Of Hiring: Chief Factors Affecting Pay |
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49 | (7) |
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50 | (1) |
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50 | (1) |
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51 | (1) |
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Number And Types Of Languages Known |
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51 | (2) |
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Specialized Expertise In Platforms And APIs |
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53 | (1) |
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Type Of Industry And Company |
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54 | (1) |
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55 | (1) |
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55 | (1) |
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Where To Find Job Listings |
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56 | (7) |
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56 | (1) |
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Computer Trade Shows And Conferences |
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56 | (1) |
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Job And Career Service Web Sites |
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57 | (1) |
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Job And Career Service Agencies |
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58 | (4) |
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Home Pages Of Specific Companies |
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62 | (1) |
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Usenet, Mailing Lists, And Web Boards |
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63 | (1) |
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The Bonus/Stock Option Issue |
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63 | (2) |
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65 | (1) |
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65 | (2) |
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Chapter 4 The Independent Software Developer |
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67 | (18) |
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68 | (1) |
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Are You Cut Out For This? |
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68 | (2) |
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More Mindset Issues To Consider |
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70 | (8) |
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Accountability Doesn't Decrease |
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70 | (1) |
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70 | (1) |
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71 | (1) |
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Decide Things Up Front, And Get Them In Writing |
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71 | (1) |
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71 | (1) |
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Stay On Plan And On Message, And Be A Networker |
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72 | (1) |
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72 | (6) |
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Booting Yourself Up: The Basic Recipe |
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78 | (4) |
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Decide On And Set Up Your Business Entity |
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78 | (1) |
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Write A Basic Business Plan |
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79 | (1) |
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Talk With Peers, Consultants, And Investors |
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80 | (1) |
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Launch Your Business Correctly |
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80 | (1) |
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Manage Your Business Correctly |
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81 | (1) |
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82 | (3) |
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Chapter 5 The Freelancer, Consultant, And Contractor Marketplace |
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85 | (14) |
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Finding And Developing Clients |
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86 | (1) |
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87 | (2) |
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Where To Find Agencies Or Contract Work On The Internet |
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89 | (1) |
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89 | (3) |
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When Do You Start Charging? |
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92 | (1) |
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Finding Work Via Your Internet Page |
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92 | (2) |
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The Independent Developer's Skill Set |
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94 | (2) |
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94 | (1) |
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95 | (1) |
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Ownership, Rights, And Contracts |
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96 | (1) |
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97 | (1) |
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98 | (1) |
| Part II Forming A Development Company |
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99 | (134) |
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Chapter 6 Launching Your Own Software Company |
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101 | (28) |
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102 | (1) |
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Decide On A Basic Outline Of Your Software Company |
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102 | (5) |
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103 | (1) |
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103 | (1) |
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104 | (1) |
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105 | (1) |
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105 | (1) |
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106 | (1) |
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Implement The Formal Launch Of Your Software Company |
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107 | (4) |
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Gather The Necessary Talent |
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111 | (2) |
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113 | (2) |
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115 | (1) |
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Develop A Sales And Marketing Plan |
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116 | (3) |
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119 | (1) |
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120 | (1) |
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121 | (2) |
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123 | (3) |
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124 | (1) |
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125 | (1) |
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126 | (3) |
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Chapter 7 Finding And Hiring Talent In The Software World |
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129 | (16) |
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Teams, Teamwork, And Team Players |
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130 | (4) |
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What Can Be Discerned From A Resume Is Not All-Important |
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130 | (1) |
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131 | (1) |
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132 | (1) |
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Summing Up The Hiring Process |
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133 | (1) |
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134 | (6) |
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Using Recruiters And Headhunters |
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134 | (1) |
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135 | (1) |
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136 | (1) |
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136 | (1) |
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137 | (1) |
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138 | (1) |
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139 | (1) |
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Top Ten Reality Checks About Hiring In The Software Industry |
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140 | (4) |
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1. The Job Market In Many Areas Is Still Very Tight |
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140 | (1) |
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2. You Need To Give Something To Get Someone |
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140 | (1) |
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3. Signing Bonuses Are Common |
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141 | (1) |
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4. Respond Quickly To Candidates You Want |
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141 | (1) |
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5. Location Can Be The Difference |
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141 | (1) |
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6. Don't Ignore Underqualified Applicants |
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142 | (1) |
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7. Retention Agreements Are Used |
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143 | (1) |
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8. Recruiters Are Relentless |
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143 | (1) |
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9. Your Competition Is Even More Relentless |
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143 | (1) |
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10. It's Not Always About Money |
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144 | (1) |
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144 | (1) |
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Chapter 8 Dealing With Software Publishers |
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145 | (30) |
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Get Your Act Together First And Know What You Want |
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146 | (2) |
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Choosing A Software Publisher |
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148 | (1) |
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How To Approach A Publisher Without An Introduction |
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148 | (2) |
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148 | (1) |
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149 | (1) |
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149 | (1) |
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149 | (1) |
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150 | (1) |
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How To Network And Get Publisher Introductions |
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150 | (4) |
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154 | (1) |
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154 | (9) |
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Additional Negotiating Tips |
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163 | (3) |
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You Have To Trust The Other Side |
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163 | (1) |
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Appoint One Person To Deal With The Publisher On Negotiating Points |
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163 | (1) |
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Have Legal Counsel In The Wings, And, If Possible, A Mentor |
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163 | (1) |
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164 | (1) |
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Use Email To Send Contracts Back And Forth |
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165 | (1) |
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When In Doubt, Ask The Publisher First |
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165 | (1) |
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Other Types Of Agreements |
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166 | (3) |
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166 | (1) |
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The Nondisclosure And Submission Agreements |
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166 | (1) |
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167 | (1) |
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Prototype Funding Agreements |
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168 | (1) |
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Avoiding Publisher Horror Stories |
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169 | (3) |
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Publishers That Make Grandiose Promises |
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169 | (1) |
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Publishers That Run You Around In Circles |
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169 | (1) |
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Publishers That Use Amorphous Terms To Describe Their Efforts On Behalf Of Your Product |
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170 | (1) |
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Publishers That Want Worldwide Rights To Your Product, But Don't Have A Worldwide Infrastructure |
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170 | (1) |
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Publishers That Want 100 Percent Ownership And Rights To Products |
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171 | (1) |
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Publishers That Are Marginal |
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171 | (1) |
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After You've Reached An Agreement |
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172 | (1) |
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172 | (3) |
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Chapter 9 The Basics Of Publishing, Selling, and Distributing Your Software |
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175 | (32) |
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176 | (3) |
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Selling Packaged Software |
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179 | (5) |
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179 | (1) |
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179 | (2) |
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181 | (2) |
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183 | (1) |
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Try Before You Buy Publishing |
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184 | (5) |
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184 | (1) |
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Pros And Cons Of TBYB Publishing |
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185 | (1) |
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Developing A Good TBYB Plan |
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186 | (1) |
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Receiving And Processing Orders |
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187 | (2) |
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More On Electronic Software Distribution |
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189 | (2) |
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Creating A Commerce-Capable Web Site |
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191 | (2) |
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192 | (1) |
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193 | (2) |
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Direct Sales Opportunities |
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193 | (1) |
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194 | (1) |
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The Ins And Outs Of Packaging And Manufacturing |
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195 | (9) |
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Setting A Budget And Choosing A Manufacturer |
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196 | (1) |
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197 | (1) |
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198 | (5) |
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203 | (1) |
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203 | (1) |
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203 | (1) |
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How Manufacturing Can Affect Your Finances |
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204 | (1) |
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204 | (3) |
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Chapter 10 Venture Capital And Other Financing Alternatives |
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207 | (26) |
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Project Financing Vs. Company Financing |
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209 | (1) |
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Company Financing Alternatives |
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209 | (1) |
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An Overview Of The Funding Process And The Business Plan |
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210 | (3) |
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What Investors Really Care About |
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212 | (1) |
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213 | (5) |
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Who Are Venture Capitalists? |
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214 | (1) |
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215 | (1) |
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What Do Venture Capitalists Want? |
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216 | (1) |
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Successfully Approaching Venture Capitalists |
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217 | (1) |
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218 | (2) |
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Who Are Strategic Investors? |
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219 | (1) |
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220 | (3) |
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220 | (3) |
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Debt Financing Alternatives |
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223 | (3) |
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224 | (1) |
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Small Business Administration Loans |
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224 | (2) |
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Investment Bankers And Underwriters |
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226 | (1) |
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The Funding Process And Beyond |
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227 | (6) |
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Due Diligence: Finding Your Worst Nightmare Before Someone Else Does |
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228 | (1) |
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Valuation: How Much Am I Bid For This Piece Of Blue Sky? |
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228 | (1) |
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229 | (1) |
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230 | (3) |
| Part III Other Opportunities |
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233 | (76) |
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Chapter 11 Web Opportunities For Software Developers |
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235 | (30) |
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The Structure Of The Web Industry |
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236 | (6) |
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237 | (2) |
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239 | (1) |
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240 | (2) |
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Greater Internet Infrastructure |
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242 | (1) |
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242 | (1) |
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Identifying The Broad Opportunities |
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242 | (5) |
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New Languages And Technologies |
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243 | (4) |
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New Business Models And Revenue Streams |
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247 | (11) |
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247 | (2) |
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Customer Lead Or Aggregator Model |
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249 | (1) |
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Broker/Market-Making Model |
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250 | (1) |
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Basic Transactional Model |
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251 | (1) |
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Small/Microtransactional Model |
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251 | (1) |
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252 | (1) |
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253 | (1) |
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253 | (1) |
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254 | (1) |
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255 | (1) |
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Indirect Or Derived Revenue Model |
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255 | (1) |
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256 | (1) |
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Summing Up Business Models |
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257 | (1) |
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Realignment Of Distribution |
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258 | (2) |
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Distribution Opportunities |
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258 | (1) |
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Direct Distribution Of Software |
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259 | (1) |
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Better Informational Infrastructure For Developers |
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260 | (1) |
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The New Wave Of Customers Coming To Software |
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260 | (1) |
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Finally, A Clear Goal And A Unified Model |
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261 | (1) |
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262 | (3) |
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Chapter 12 The Software Development Book, Training, And Magazine Market |
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265 | (26) |
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266 | (1) |
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267 | (2) |
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Independent Trade-Show Trainers |
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267 | (1) |
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268 | (1) |
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Software Company Trainers/Evangelists |
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268 | (1) |
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Training Company Employment |
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268 | (1) |
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More About Magazine Writing |
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269 | (1) |
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269 | (1) |
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Getting Approval And Payment |
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269 | (1) |
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Building On Magazine Work |
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270 | (1) |
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More About Writing Software Books |
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270 | (19) |
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270 | (1) |
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271 | (1) |
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Deciding On A Book Publisher |
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271 | (1) |
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272 | (17) |
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289 | (2) |
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Chapter 13 Corporate Development: At The Center Of Change |
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291 | (18) |
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Focusing On The Corporate Development Career |
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293 | (3) |
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Who Cares About Software Development? |
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294 | (1) |
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294 | (1) |
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295 | (1) |
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An Unforgiving Environment |
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295 | (1) |
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Corporate Careers Pay Better |
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296 | (1) |
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The Coming Shift To Software-Centered Business |
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296 | (10) |
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The Race For Unified Systems, Servers, And Clients |
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297 | (1) |
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297 | (1) |
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298 | (1) |
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298 | (1) |
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299 | (1) |
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300 | (1) |
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300 | (1) |
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Decentralized Development |
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301 | (1) |
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Objects And Application Servers |
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301 | (1) |
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302 | (1) |
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Data Warehousing And Data Mining |
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303 | (1) |
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304 | (1) |
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304 | (1) |
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International Programming And Outsourcing |
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305 | (1) |
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305 | (1) |
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306 | (1) |
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307 | (2) |
| Part IV Market Analysis And Legal Issues |
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309 | (64) |
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Chapter 14 Market Research And Market Outlook |
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311 | (36) |
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312 | (4) |
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Identifying The Types Of Research Available |
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313 | (3) |
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316 | (1) |
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A Survey Of The Software Market |
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317 | (14) |
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It All Starts With Platform Identification |
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317 | (2) |
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319 | (4) |
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Consumer Hardware Platforms |
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323 | (5) |
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The Handheld And Smartphone Market |
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328 | (1) |
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Selected Peripheral Hardware Markets |
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329 | (2) |
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331 | (9) |
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State Of Connected Web Devices |
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331 | (2) |
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333 | (2) |
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Connected Bandwidth Issues |
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335 | (2) |
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Emergence Of New Usage Capabilities |
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337 | (3) |
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From Hardware Platforms To Specific Software Markets |
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340 | (2) |
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340 | (1) |
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341 | (1) |
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342 | (1) |
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What Do Market Forecasts Mean To You As A Software Developer? |
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342 | (4) |
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346 | (1) |
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Chapter 15 Legal Issues For Software Developers |
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347 | (26) |
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Issues In Forming Your Software Development Company |
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348 | (4) |
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349 | (2) |
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Your Vision Or Mission Statement |
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351 | (1) |
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What Happens When A Founder Leaves? |
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351 | (1) |
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352 | (6) |
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353 | (1) |
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354 | (1) |
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355 | (1) |
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356 | (1) |
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357 | (1) |
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Limited Liability Companies |
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358 | (1) |
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What Every Developer Needs To Know About Intellectual Property |
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358 | (6) |
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359 | (1) |
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360 | (1) |
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361 | (1) |
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362 | (1) |
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362 | (1) |
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363 | (1) |
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Dealing With Employees And Independent Contractors |
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364 | (2) |
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364 | (1) |
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Incentives And Profit Sharing |
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365 | (1) |
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366 | (1) |
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Licensing Intellectual Property From Others |
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366 | (3) |
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Rules For Licensing Content |
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367 | (2) |
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369 | (2) |
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License Key Content, Not Everything Under The Sun |
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369 | (1) |
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Nonexclusive Rights Are Less Expensive Than Exclusive Rights |
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369 | (1) |
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Pay In Something Other Than Money |
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369 | (1) |
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Pay Fees Or Royalties, But Not Both |
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370 | (1) |
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Pay Royalties Only Out Of Your Net |
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370 | (1) |
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Use An Option To Tie Up Content Cheaply |
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370 | (1) |
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371 | (2) |
| Part V Resources |
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373 | (314) |
| Resource A Books |
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375 | (34) |
| Resource B Conferences |
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409 | (28) |
| Resource C Developer Programs |
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437 | (26) |
| Resource D Developer Tools |
|
463 | (62) |
| Resource E Miscellaneous |
|
525 | (38) |
| Resource F Online Tools |
|
563 | (16) |
| Resource G Organizations |
|
579 | (30) |
| Resource H Periodicals |
|
609 | (64) |
| Resource I Publishers |
|
673 | (14) |
| Index |
|
687 | |
