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Speak, Memorably: The Art of Captivating an Audience [Kõva köide]

  • Formaat: Hardback, 272 pages, kõrgus x laius x paksus: 229x152x22 mm, kaal: 386 g
  • Ilmumisaeg: 03-Jul-2025
  • Kirjastus: Harper Business
  • ISBN-10: 0063415194
  • ISBN-13: 9780063415195
Teised raamatud teemal:
  • Kõva köide
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  • * hind on lõplik, st. muud allahindlused enam ei rakendu
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  • Formaat: Hardback, 272 pages, kõrgus x laius x paksus: 229x152x22 mm, kaal: 386 g
  • Ilmumisaeg: 03-Jul-2025
  • Kirjastus: Harper Business
  • ISBN-10: 0063415194
  • ISBN-13: 9780063415195
Teised raamatud teemal:
The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their trueand most effectivevoice no matter the workplace.

The business world has adopted the wrong definition of successful business communication. For many years, being on message was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, its never been harder to communicate clearly and have your message stick.

Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to improve their presentation skills and make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a companys mission.

Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in the soft skills of interpersonal communication and an inspiring call to action for professionals to break free from forgettable brand speak and instead craft thoughtful and memorable messages.

How do you break free from forgettable corporate-speak and find the authentic voice that gets results?





The Storytelling Formula: Learn the same secrets legendary film director Francis Ford Coppola uses to captivate an audience and make your narrative stick. Actionable Public Speaking Skills: Go beyond theory with concrete techniques coached to CEOs and White House staffers to help you sell your ideas with conviction. Avoid the Conformity Trap: Break free from the buzzwords, empty jargon, and clichés that make most professionals forgettable. Develop Your Authentic Voice: Discover how to stop being on message and start communicating in a way that is memorable, distinctive, and uniquely yours.

Arvustused

"From first impressions to lasting lessons, Speak, Memorably is the new bible for public speaking. Having been coached by Bill, I was prepared to learn a thing or two. But the stories, the science, and the secrets were so good, I ended up taking notes on nearly every page. When you finish reading it, you'll want to give it a standing ovation." Angela Duckworth, New York Times bestselling author of Grit: The Power of Passion and Perseverance

Speak, Memorably should be essential reading for every founder in Silicon Valley. Bill McGowan has an unmatched ability to refine ideas and elevate communication. Having worked with him countless times, I can say firsthandhis tools give you superpowers. Reid Hoffman, co-founder of LinkedIn and Manas AI, New York Times bestselling author of Superagency

If they gave Michelin stars for communication coaching, Bill and Juliana would be guaranteed recipients. Speak, Memorably will completely change the way you think about presenting yourself. It provides the ultimate recipe for telling your story clearly, confidently and memorably. Mark Bittman, lead food writer for The New York Times

Having Speak, Memorably on your desk is like having Bill, the best communications coach in the business, by your side. Whether youre just starting your career or youre in the C-suite, this book is a treasure trove of strategies that will ensure your voice rises above the rest. Jennnifer Hyman, co-founder and CEO of Rent the Runway

Speak, Memorably is deeply insightful and wildly entertaining. In it, Juliana Silva and Bill McGowan capture the full breadth of the wisdom they impart in their private coaching. This book will transform the way you speak, boost your confidence, and help you captivate your audience. Its a must-read! Veronica M. Beard, co-founder of Veronica Beard

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Awardwinning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as Spotify Founder and CEO Daniel Ek, actor Rob Lowe, jazz great Wynton Marsalis and baseball superstar Alex Rodriguez. He also speaks regularly to large corporate audiences at such companies as VISA, Comcast, LOréal, NFL, Netflix and Meta. He lives in New York City.