Alamar expertly elucidates the importance and value to leagues, teams, and players of a robust and thoughtful approach to data and analytics. It is hard to imagine an aspect of sportsfrom player health and safety and rule evolution to scouting and game strategy to marketing and fan engagementthat is not affected by and cannot be improved through insights gleaned from Alamars strategic approach to data. -- Julie Souza, head of sports, Global Professional Services, Amazon Web Services Sports teams that fail to capitalize on their data will be outcompeted. Alamar delineates a framework for executives to consider how analytics fit in their organization and the tangible value improved decision making brings. With a deft balance of the conceptual and the concrete, he explains the elements needed to launch an analytics group, the pitfalls to avoid, and the plans to both deliver short-term benefits and execute a long-term visionall without unnecessary technical jargon. -- Keith Woolner, principal data scientist, baseball research and development, Cleveland Guardians This second edition of Sports Analytics offers a comprehensive framework for building successful analytics programs in sports organizations. Alamars expertise and experience provide many insightful examples. -- Greg Strizek, president, Strategic Analytics, Inc. Benjamin C. Alamar helped pioneer the sports analytics movement. There are few people more qualified to write this book, which provides actionable information for decision makers and analysts in the field. -- Keith Goldner, vice president of data science, FanDuel A unique and insightful combination of theory and practical application. Highly recommended. * Choice Reviews *
