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Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to Success [Pehme köide]

3.65/5 (62 hinnangut Goodreads-ist)
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  • Formaat: Paperback / softback, 282 pages, kõrgus x laius: 228x177 mm, kaal: 311 g, Illustrations
  • Sari: StartUp Series
  • Ilmumisaeg: 16-Jul-2015
  • Kirjastus: Entrepreneur Press
  • ISBN-10: 1599185652
  • ISBN-13: 9781599185651
Teised raamatud teemal:
Start Your Own Microbrewery, Distillery, or Cidery: Your Step-By-Step Guide to SuccessSuurem pilt
  • Formaat: Paperback / softback, 282 pages, kõrgus x laius: 228x177 mm, kaal: 311 g, Illustrations
  • Sari: StartUp Series
  • Ilmumisaeg: 16-Jul-2015
  • Kirjastus: Entrepreneur Press
  • ISBN-10: 1599185652
  • ISBN-13: 9781599185651
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781599185651.html
Märksõnad:
"Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY"--

"Fueled by consumers' increasing preference in small-label operations, the craft alcohol industry is growing rapidly. The experts at Entrepreneur have teamed with Corie Brown of Zester Daily, an award-winning website for food/beverage enthusiasts, to bring readers a step-by-step guide to starting their own brand of high-end beers and spirits"--

Acknowledgments xi
Preface xv
Chapter 1 Today's Craft Alcoholic Beverage Industry 1(18)
In the Beginning
3(1)
Time to Jump In?
4(1)
Different Products, Distinct Challenges, Dynamic Markets
5(14)
Craft Breweries
6(5)
Craft Distillers
11(4)
Craft Hard Cider
15(4)
Chapter 2 Making a Mark in the Craft Alcoholic Beverage Industry 19(10)
Get to Know Ken Grossman and Jim Koch
20(1)
Are You a Koch or a Grossman?
21(3)
Start Prepared
22(1)
Know Yourself
22(1)
Stand Tall
23(1)
Set Goals
23(1)
Advice from Two Leaders
24(1)
Ken Grossman: Be Nimble, Be Smart
24(1)
Jim Koch: Make Friends
24(1)
New Craft Brewers, Distillers, and Hard Cider Makers
25(4)
Step One: The Garage
26(3)
Chapter 3 Launching a New Craft Brand 29(20)
June Lake Brewing, June Lake, California
30(3)
Model for a New Craft Brewery
32(1)
Advice from a Veteran: Steve Hindy, Cofounder, Brooklyn Brewery, Brooklyn, New York
33(1)
Ventura Spirits Company, Ventura, California
34(2)
Model for a New Craft Distillery
35(1)
Advice from a Veteran: Jorg Rupf, Founder, St. George Spirits, Alameda, California
36(1)
Brooks Dry Cider, San Francisco, California
36(3)
Model for a New Craft Hard Cidery
38(1)
Advice from a Veteran: Mike Beck, Owner, Uncle John's Fruit House Winery, St. John's, Michigan
39(1)
Go on a Mission
39(2)
Say Something
40(1)
Creating a Winning Business Plan
41(8)
Executive Summary
43(1)
Business Description
43(1)
Market Strategies
44(1)
Competitive Analysis
45(1)
Design and Development Plan
45(1)
Operations and Management Plan
46(1)
Financial Factors
46(3)
Chapter 4 Regulation and Taxation 49(18)
Washington
50(1)
The States
51(1)
Federal Alcoholic Beverage Laws
52(2)
Permits and Approvals
53(1)
Distribution
53(1)
Taxes
53(1)
Hiring an Accountant
54(4)
Choosing an Accountant
56(2)
State Alcoholic Beverage Laws
58(9)
Texas
58(3)
New York State
61(1)
California
62(2)
State Distribution Laws
64(1)
State Taxes
64(3)
Chapter 5 Craft Businesses That Work 67(22)
Location, Location, Location
69(5)
Florida
72(1)
Portland, Oregon
72(1)
Los Angeles, California
73(1)
Hand-Crafted Companies
74(15)
Grand Traverse Distillery, Traverse City, Michigan
74(2)
Albemarle Cider Works, Rural Ridge Farm, North Garden, Virginia
76(1)
Alchemy & Science, Burlington, Vermont
77(2)
Greenbar Craft Distillery, Los Angeles, California
79(1)
Craft Brew Alliance (CBA), Portland, Oregon
80(2)
Troy Cider, Sebastopol, California
82(1)
Harlem Brewing, Harlem, New York
83(2)
Wormtown Brewery, Worcester, Massachusetts
85(1)
Green Star Brewing, Chicago, Illinois
86(3)
Chapter 6 The Craft Customer 89(8)
Generation Craft
90(1)
The Rise of Big Craft
90(2)
The Craft Identity
92(2)
International Markets
94(3)
Chapter 7 Financing Craft Beverage Companies 97(20)
Self-Financing
99(3)
Equipment Leasing
102(1)
Investors
102(4)
A Word of Caution
105(1)
Private Equity
106(1)
Institutions
107(1)
State Support
107(1)
Crowdfunding Rewards Programs
108(3)
Crowdfunding Equity Campaigns
111(1)
Sella Brand
112(2)
Craft Buying Craft
114(1)
Selling to an Industrial Beer or Spirits Company
114(3)
Chapter 8 Gaining Traction in a Crowded Market 117(16)
What Is Branding, Exactly?
120(2)
Building a Branding Strategy
122(1)
Bringing It All Together
123(1)
Getting Started
124(4)
Distribution Means Marketing
128(5)
Chapter 9 Shovels at the Gold Rush 133(6)
Is the Equipment Niche for You?
134(1)
The Growing Equipment Market
134(1)
Business Is Hopping
135(1)
Supply Side Economics
136(3)
Making the Jump to a New Product
136(3)
Chapter 10 Defining Craft in a New Era 139(8)
High West Distillery
141(2)
Tito's Handmade Vodka
143(1)
Understanding Your Unique Selling Proposition
144(3)
Chapter 11 Does the Party End? 147(6)
Anchor Brewing and Anchor Distilling
149(2)
Boulevard Brewery
151(1)
The Foreseeable Future
152(1)
Appendix: Craft Brewing, Distilling, and Cidering Resources 153(20)
Associations
154(1)
Market Trends and Craft Industry Websites
155(2)
Equipment Suppliers and Distributors
157(16)
A Flight of Breweries, Distilleries, and Cider Makers
158(7)
National Craft Beer Festivals
165(1)
Craft Spirit Festivals
166(7)
Glossary 173(2)
Index 175
For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family--Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partners--to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Corie Brown is the cofounder and general manager of Zester Daily, a cooperative of 70 professional journalists writing about all aspects of what we eat and drink. She is a professional journalist who has been on staff with BusinessWeek, Newsweek and the Los Angeles Times and recently authored a cover story on Internet marketing guru Seth Godin.