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PART I Getting Started and Laying your Foundation |
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1 | (118) |
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Chapter 1 What Does It Take to Be a Successful Freelance Web Designer? |
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3 | (18) |
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4 | (2) |
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A Day in the Life of a Freelancer |
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6 | (1) |
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Traits of a Successful Freelancer |
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7 | (3) |
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It Takes More than Talent |
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10 | (4) |
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Do You Have What It Takes? A Self-Assessment and Swot Analysis |
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14 | (7) |
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Chapter 2 Education and Work Experience |
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21 | (14) |
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Design School and Degrees: Do You Need Them? |
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22 | (1) |
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Colleges, Universities, and Art and Trade Schools |
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23 | (1) |
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24 | (2) |
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26 | (3) |
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It Takes More than Talent and Technical Skills |
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29 | (6) |
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Chapter 3 Crafting Your Business Plan |
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35 | (18) |
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Preparing to Write Your Plan |
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37 | (1) |
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The Elements of a Solid Business Plan |
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38 | (15) |
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Chapter 4 Offices, Location, and Leases |
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53 | (14) |
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53 | (2) |
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Working from an Outside Office |
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55 | (1) |
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56 | (1) |
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Equipment, Furniture, and Supplies |
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57 | (3) |
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60 | (1) |
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61 | (3) |
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64 | (3) |
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Chapter 5 Figuring Your Rates and Billing Method |
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67 | (10) |
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67 | (3) |
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70 | (3) |
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73 | (4) |
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Chapter 6 Your Trusted Business Advisors |
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77 | (10) |
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78 | (2) |
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80 | (2) |
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Insurance Agent or Broker |
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82 | (1) |
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83 | (4) |
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Chapter 7 Dealing with Taxes |
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87 | (14) |
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Obtaining an Employer Identification Number (EIN) |
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90 | (1) |
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Planning for Income Taxes |
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91 | (1) |
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Tips for (Relatively) Painless Taxes |
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92 | (5) |
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97 | (1) |
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98 | (3) |
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101 | (12) |
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Understanding Contracts and Other Legal Issues |
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101 | (8) |
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109 | (3) |
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The Complexity of Copyright and Web Design |
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112 | (1) |
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Chapter 9 Business Insurances---What You Need |
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113 | (6) |
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113 | (1) |
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114 | (1) |
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General and Professional Liability Insurances |
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115 | (1) |
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Business Interruption Insurance |
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116 | (1) |
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116 | (1) |
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Home-Based Business Insurance |
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117 | (1) |
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Special Insurance for Web Designers |
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117 | (1) |
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117 | (2) |
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119 | (119) |
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Chapter 10 Marketing and Self-Promotion: Planning, Tools, Tactics, and Techniques |
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121 | (34) |
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Finding and Developing A Niche |
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124 | (4) |
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Creating and Implementing Your Marketing Plan |
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128 | (15) |
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Marketing Budget, Calendar, and Tracking |
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143 | (1) |
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144 | (9) |
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153 | (2) |
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Chapter 11 Your Website and Portfolio |
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155 | (10) |
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Getting Ready to Build Your Site |
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155 | (1) |
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156 | (1) |
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Search Engine Optimization (SEO) |
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157 | (2) |
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159 | (1) |
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Creating A Killer Portfolio---On- and Off-line |
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160 | (2) |
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Getting the Work You Want |
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162 | (1) |
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Showing Work from a Previous Employer |
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163 | (1) |
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Presenting Your Work Off-line |
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163 | (2) |
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Chapter 12 Sales, Proposals, and Presentations |
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165 | (24) |
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166 | (3) |
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Consultative Sales vs. Traditional Sales |
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169 | (2) |
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Finding Suspects and Prospects |
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171 | (3) |
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Building Prospect Relationships |
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174 | (3) |
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177 | (6) |
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183 | (6) |
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Chapter 13 Project Management |
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189 | (10) |
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190 | (3) |
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193 | (1) |
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Maintaining Clear Communications |
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194 | (1) |
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Project Management Software |
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195 | (4) |
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Chapter 14 After the Project |
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199 | (12) |
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201 | (2) |
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203 | (4) |
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207 | (4) |
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Chapter 15 Growing Your Freelance Business |
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211 | (8) |
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213 | (1) |
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Delegation and Managing People |
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214 | (1) |
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215 | (4) |
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Chapter 16 Balancing Your Professional and Personal Lives |
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219 | (19) |
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Money Management for Freelancers |
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221 | (1) |
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222 | (4) |
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Plan for Retirement or Die at Your Keyboard |
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226 | (2) |
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228 | (1) |
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229 | (1) |
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229 | (1) |
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230 | (1) |
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230 | (1) |
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230 | (2) |
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232 | (1) |
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233 | (1) |
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234 | (1) |
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Estimated Project Fees and Reimbursements |
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235 | (1) |
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Billing, Copyright, and Schedule |
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236 | (1) |
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236 | (1) |
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236 | (1) |
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237 | (1) |
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Selected Bibliography and Business Books for Every Freelance Web Designer's Library |
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238 | (1) |
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238 | (3) |
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238 | (1) |
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239 | (1) |
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239 | (1) |
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239 | (1) |
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Contact Managers and Client Relationship Management |
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239 | (1) |
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239 | (1) |
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Magazines (Online and Off-line) |
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239 | (1) |
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Money Management and Invoicing |
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239 | (1) |
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Organizations and Associations |
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239 | (1) |
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Project Management and Versioning Control |
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240 | (1) |
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240 | (1) |
| Index |
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241 | |
