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Starting Your Career as a Professional Blogger [Pehme köide]

  • Formaat: Paperback / softback, 192 pages, kõrgus x laius x paksus: 229x152x13 mm, kaal: 304 g
  • Sari: Starting Your Career
  • Ilmumisaeg: 20-Jun-2013
  • Kirjastus: Allworth Press,U.S.
  • ISBN-10: 1621532453
  • ISBN-13: 9781621532453
Teised raamatud teemal:
  • Formaat: Paperback / softback, 192 pages, kõrgus x laius x paksus: 229x152x13 mm, kaal: 304 g
  • Sari: Starting Your Career
  • Ilmumisaeg: 20-Jun-2013
  • Kirjastus: Allworth Press,U.S.
  • ISBN-10: 1621532453
  • ISBN-13: 9781621532453
Teised raamatud teemal:
With traffic to personal blogs and online journalism sites on the rise, there are more blogging opportunities than ever before. With the right approach, a blog can be an extra source of cash, or it can be a business unto itself yielding thousands of dollars a week, all earned on your own schedule, from the comfort of your home office, and writing about the topic of your choice. If that sounds too good to be true, this invaluable book will prove to you that it can be done. 

Unlike other guides, Starting Your Career as a Professional Blogger goes beyond the basics to show you how to earn a living while doing what you love. Experienced blogger Jacqueline Bodnar takes offers a comprehensive overview of the blogging world, presenting effective strategies for establishing a web presence and marketing your work. Topics include: 



Choosing a niche  Knowing the advantages of different blogging platforms (WordPress, Tumblr, etc.)  Setting up, maintaining, and monetizing your blog Increasing traffic to your blog  Finding your audienceand helping them find you  Vlogging  Promoting your blog Networking with other bloggers  Creating a podcast  Synching your blog with your social networking accounts And more  



If youve ever wanted to write for a living, this book will help you achieve your dream, on your own terms. Welcome to the blogosphere!

Muu info

A must-read for anyone who has ever dreamed of earning a living writing about what they love.
Preface xi
Chapter One Blogging 101
1(10)
The Difference Between a Blog and a Website
2(1)
Anyone Can Blog
3(1)
The History of Blogs
4(1)
Who Blogs and Why?
4(1)
Why Blog for Profit?
5(1)
Making a Living
6(2)
Keeping Positive
8(3)
Chapter Two Do You Have What It Takes?
11(16)
What Are Your Goals as a Blogger?
14(2)
Having What It Takes
16(1)
Time and Money
17(2)
Questions to Ask Yourself
19(1)
My Professional Blogging
20(1)
A Blog That Fails
21(1)
Successful Bloggers (and Why They Are)
22(1)
Successful Bloggers (and Who They Are)
23(4)
Chapter Three Choosing Your Focus
27(10)
Deciding What to Blog About
28(1)
Making a List, Checking It Twice
28(2)
Narrowing Your Topic
30(1)
Evaluating Your Passions
31(2)
Evaluating Your List
33(1)
Market Oversaturation
34(3)
Chapter Four Getting Started
37(14)
Choosing Your Blog Name
31(9)
Finding a URL
40(4)
Publishing Your Blog
44
Designing Your Blog
41(8)
Establishing Your Brand
49(2)
Chapter Five Writing Blog Posts
51(20)
Writing Your First Post
52(2)
Legal Considerations for Bloggers
54(6)
Let Your Writing Have a Voice
60(1)
Ethical Blogging
60(1)
Ideal Blog Posts
61(3)
Increasing Readability
64(1)
More on Posts
65(1)
Comments
66(1)
The First Month
67(1)
Maintaining Your Blog
68(3)
Chapter six Beyond Penning Posts
71(14)
Vlogging
71(3)
Contests and Giveaways
74(5)
Fun with Widgets
79(1)
Guest Blogging
80(1)
Audio Podcasting
81(1)
Picking Photos
82(2)
Beyond Basics
84(1)
Chapter Seven Promoting and Getting Noticed
85(16)
Traffic Is Key
86(1)
Finding Your Audience
87(1)
Subscribing
88(3)
Using SEO to Build Traffic
91(5)
Additional Promotion
96(2)
Keeping Readers
98(3)
Chapter Eight Setting Goals, Measuring Success
101(12)
Determining Goals
102(2)
Working Toward Goals
104(1)
Knowing Your Numbers
105(4)
Other Ways to Measure Success
109(4)
Chapter Nine Making Money from Blogging
113(18)
Study Top Bloggers
114(4)
Blog Design and Monetizing
118(1)
Finding Advertisers
118(3)
Getting Paid
121(1)
Merchandise Opportunities
122(1)
Book Opportunities
123(1)
Asking for Donations
124(2)
Additional Perks
126(1)
Providing Disclosure
127(4)
Chapter Ten Additional Money-Making Opportunities for Bloggers
131(10)
Thinking Beyond the Blog
132(5)
Finding Work
137(1)
Determining Rates
138(2)
Tracking Your Expenses and Income
140(1)
Chapter Eleven Growing Your Business
141(14)
Benefits of Business
141(3)
Growing Your Business
144(2)
Marketing and Promoting Your Blog
146(6)
Knowing Your Audience
152(3)
Chapter Twelve The Blogging Community
155(12)
Community Options
156(1)
Attending Conferences
157(3)
Blogging Niches
160(1)
Learning More
161(1)
Secrets of Successful Bloggers
162(3)
Last Byte
165(2)
Glossary of Blogging Terms 167(4)
Getting Started: A Checklist for Success 171(2)
Index 173
Jacqueline Bodnar is an award-winning writer and has had over 2,500 articles published in newspapers and magazines in the United States and abroad. Her published blog posts number in the thousands. In addition to maintaining her own blogs, Bodnar writes for and maintains the blogs of several companies. She holds a master's in professional writing from Chatham University and lives in Daytona Beach, Florida.