'Ken Ruddiman has simplified a frighteningly complex process, by providing general but itemised principles supported by helpful hints (VAT avoidance, committee structures, staff loads, public relations advice, etc.). The main message is, "This is what to do and how to do it". The underlying message, equally important, is, "Do not be frightened".' - Grace Kenny, PEB Exchange, The Journal of the OECD Programme on Educational Building
