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Strategic Management Communication for Leaders 3rd edition [Pehme köide]

(University of Southern California)
  • Formaat: Paperback / softback, 432 pages, kõrgus x laius x paksus: 255x204x16 mm, kaal: 760 g, black & white halftones, black & white tables, figures
  • Ilmumisaeg: 22-Oct-2013
  • Kirjastus: South-Western College Publishing
  • ISBN-10: 1133933750
  • ISBN-13: 9781133933755
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  • Formaat: Paperback / softback, 432 pages, kõrgus x laius x paksus: 255x204x16 mm, kaal: 760 g, black & white halftones, black & white tables, figures
  • Ilmumisaeg: 22-Oct-2013
  • Kirjastus: South-Western College Publishing
  • ISBN-10: 1133933750
  • ISBN-13: 9781133933755
Aimed at future and current leaders and focusing on strategy, this guide illustrates how communication is applicable to all business situations and how it is both an individual practice and organizational concern. It integrates discussion of leadership and communication theory, research, and practice and details the foundations of communication and the four steps of the strategic communication process: identifying the purposes, analyzing the audience, considering the context, and selecting the channel of communication. The second section addresses communication strategies to achieve strategic goals for different channels and contexts, including writing, oral presentations and meetings, messages, communicating with employees and teams, and organizational communication plans. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)

Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.
Chapter 1 What Is Strategic Communication?
2(24)
What Is Strategic Communication?
3(1)
Why Is a Strategic Approach to Communication Important?
4(6)
Changes in the Workplace
4(3)
Evolution of Our Understanding of the Communication Process
7(1)
The Social Construction of Reality and Its Effects on Conceptualizing Communication
8(2)
How to Analyze Case Studies
10(2)
Initial Analysis
11(1)
Identification of Solutions and Recommendations
12(1)
How This Book Is Organized
12(3)
Part 1 The Strategic Process
12(1)
Part 2 Communication Tactics for Differing Channels and Contexts
13(2)
Chapter Summary
15(11)
Chapter 2 Foundations of Communication
26(30)
Strategic Communicators
27(1)
Models of Communication
27(4)
Communication as Information Transfer
28(1)
Communication as Transactional Process
28(1)
Communication as Strategic Control
29(1)
Communication as Dialogic Process
29(2)
Perception
31(4)
Self-Awareness and Communication
35(5)
Self-Concept
35(1)
Self-Awareness and Emotional Intelligence
36(2)
Cultural Intelligence
38(2)
Needed Skills for Strategic and Ethical Communication
40(6)
Perceptual Mind-sets
41(3)
Thinking Styles
44(2)
Chapter Summary
46(10)
Chapter 3 Step One: Identify the Purposes of Communication
56(28)
Four Purposes of Communication
57(1)
Communicating to Inform
57(1)
Communicating to Convey Goodwill
58(3)
Trust
59(1)
Interpersonal Communication Styles
60(1)
Communicating to Establish Credibility
61(10)
Expertise and Competence
62(1)
Personal Ethics and Integrity
63(4)
Emotional Control
67(1)
Developing a Professional Image
68(3)
Communicating to Persuade and to Influence
71(5)
Conger's Multistep Model of Persuasion
71(1)
Interpersonal Communication and the Role of Influence
72(4)
Chapter Summary
76(8)
Chapter 4 Step Two: Analyze the Audience
84(30)
Analyze the Audience
85(1)
Audience Demographics
86(7)
Generational Differences
87(1)
Culture
88(5)
Audience Knowledge, Interests, Attitudes, and Concerns
93(2)
Knowledge
93(1)
Interests and Attitudes
94(1)
Concerns and Questions
94(1)
Types of Business Audiences
95(3)
Managerial Audiences
96(1)
Nonexpert Audiences
96(1)
Expert Audiences
97(1)
International or Multicultural Audiences
97(1)
Mixed Audiences
97(1)
Audience-Centered Messages
98(1)
Application of Audience-Centered Communication
99(3)
Chapter Summary
102(12)
Chapter 5 Steps Three and Four: Consider the Context and Select a Channel of Communication
114(34)
Organizational Context
115(7)
Context Defined
115(1)
Context as a Strategic Issue
115(1)
Dimensions of Context
116(1)
Organizational Structure and Culture
117(4)
Formal Communication Networks
121(1)
Informal Communication Networks
121(1)
Choosing a Communication Channel and Medium
122(5)
Richness versus Leanness
122(2)
Need for Interpretation
124(1)
Speed of Establishing Contact
125(1)
Time Required for Feedback
125(1)
Cost
125(1)
Amount of Information Conveyed
126(1)
Need for a Permanent Record
126(1)
Control over the Message
127(7)
New Media and the Organization
127(2)
Email
129(3)
Social Media
132(2)
Chapter Summary
134(14)
Chapter 6 Communicating in Writing
148(40)
Planning and Developing Informative Messages
149(5)
Parts of a Message
150(4)
Planning and Developing Persuasive Messages
154(9)
Basic Components of a Persuasive Message
158(1)
Types of Persuasive Appeals
158(2)
Quality of Evidence
160(1)
Organizing Persuasive Messages
161(1)
Using the AIDA Approach
161(1)
Using the Indirect Approach for Resistant Audiences
162(1)
Planning and Developing Reports and Proposals
163(2)
Preparing to Write the Report
164(1)
Selecting the Report Type
164(1)
Report Format
164(1)
Proposal Format
165(1)
Visual Impression in Written Messages
165(8)
White Space
166(1)
Use of Headings
166(2)
Use of Lists
168(1)
Use of Graphics
169(4)
Revising for Coherence and Flow
173(1)
Check Topic Sentences
173(1)
Ensure Paragraph Coherence
174(1)
Provide Transitions and Forecasting
174(1)
Revising for Style and Tone
174(3)
Proofreading for Mechanical Correctness
177(1)
Submitting the Message
178(2)
Chapter Summary
180(8)
Chapter 7 Communicating in Oral Presentations and Managing Meetings
188(32)
Channel Considerations
189(1)
Planning and Developing the Presentation
190(8)
Planning the Presentation
190(2)
Selecting the Appropriate Structure
192(1)
Developing the Presentation
193(5)
Designing Visual Aids
198(5)
Designing PowerPoint Presentations
199(1)
Organizing PowerPoint Presentations
199(3)
Using PowerPoint Slides
202(1)
Delivery in Oral Presentations
203(8)
Vocal Delivery
203(2)
Body Movement
205(2)
Dress and Appearance
207(1)
Preparing for Your Presentation
207(2)
Reducing Presentation Anxiety
209(1)
Handling Question-and-Answer Sessions
209(2)
Meeting Management
211(5)
Types of Meetings
212(1)
Steps in Meeting Management
212(3)
Additional Considerations for Electronic Meetings
215(1)
Chapter Summary
216(4)
Chapter 8 Preparing Employment Messages
220(30)
Steps in the Application Process
221(8)
Performing the Self-Inventory
222(1)
Analyze Your Audience, the Industry, and the Overall Job Climate
223(1)
Drafting and Developing a Resume
224(3)
Drafting and Developing the Application Letter
227(2)
Reviewing Your Social Media Content
229(1)
Job Interviews
229(9)
Preparing for an Employment Interview from the Applicant's Perspective
230(3)
Performing the Employment Interview
233(2)
Writing the Thank-You or Follow-Up Message
235(1)
Conducting Employment Interviews
236(2)
Performance Appraisals
238(5)
Providing Performance Feedback
239(1)
Dealing with Conflict
240(1)
Receiving Performance Feedback
241(2)
Chapter Summary
243(7)
Chapter 9 Communicating with Employees
250(28)
Interpersonal Communication in the Workplace
251(1)
Interpersonal Style
252(1)
Nonverbal Communication
253(5)
Paralanguage
254(1)
Bodily Movement and Facial Expression
254(1)
Bodily Appearance
255(1)
Space
256(1)
Time
257(1)
Touching
257(1)
Clothing and Other Artifacts
258(1)
Effective Listening
258(6)
Listening Styles
259(1)
Listening Types
260(2)
Verbal Tactics for Effective Listening
262(1)
Nonverbal Tactics for Effective Listening
263(1)
Motivating Employees
264(3)
Motivation Defined
264(1)
Developing Communication Networks
265(2)
Communicating Change
267(5)
Leadership Qualities
269(1)
Delivery Tactics
270(1)
Cultural Adaptations
270(2)
Chapter Summary
272(6)
Chapter 10 Communicating in and Leading Teams
278(34)
Forming Groups
280(2)
Collective Endeavors
280(1)
Interpersonal Attraction
281(1)
Group Roles
282(2)
Group Member Relations
284(1)
Status Hierarchies
284(1)
Attraction Relations
284(1)
Communication Networks
284(1)
Stages of Group Development
285(1)
The Effects of Group Cohesion
286(1)
Sources of Influence within a Group
287(1)
Group Performance
288(2)
Group Decision Making
290(2)
Stages of Group Decision Making
290(1)
The Challenges of Group Decision Making
290(2)
Sources of Group Conflict
292(3)
Personal Conflict
293(1)
Substantive Conflict
293(1)
Procedural Conflict
293(1)
Conflict and Competition
294(1)
Social Dilemmas
294(1)
Conflict Resolution
295(3)
Team Leadership
298(3)
Leadership Decisions
298(1)
Leadership Actions
299(1)
Team Effectiveness
300(1)
Communicating in Virtual Teams
301(2)
Chapter Summary
303(9)
Chapter 11 Strategic Organizational Communication
312(40)
Models of Strategic Organizational Communication
313(4)
Strategic Internal Communication
314(2)
Strategic External Communication
316(1)
Creating an Internal Communication Plan
317(7)
Conducting a Communication Audit
317(3)
Developing the Internal Communication Plan
320(4)
External Communication Issues
324(12)
Public Relations and Image Building
324(3)
Investor Relations
327(1)
Issues Management
328(3)
Risk Communication and Crisis Communication
331(2)
Handling the News Media
333(3)
Chapter Summary
336(16)
Appendix A Model Documents 352(29)
Appendix B Punctuation, Sentence Structure, and Usage 381(8)
Glossary 389(6)
Index 395
Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies and business communication pedagogy. She has published articles on intercultural communication in groups and place-based identity. She is the editor of the former Journal of Business Communication and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.