A long overdue new edition suitable for educators, students, and industry practitioners alike. Once again providing a rare resource that encourages intellectual debate, discussion, and argument on topical and traditional issues surrounding the management of food and beverage. Updated to reflect contemporary research and developments in the field, the author takes on the mundane, controversial and eccentric characteristics of the discipline in his own inimitable style. Highly recommended! Gareth Currie, Deputy Dean, IMI Switzerland