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Subliminal: How Your Unconscious Mind Rules Your Behavior [Kõva köide]

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  • Formaat: Hardback, 260 pages, kõrgus x laius x paksus: 236x155x30 mm, kaal: 540 g, Illustrations, black and white
  • Ilmumisaeg: 24-Apr-2012
  • Kirjastus: Random House Inc
  • ISBN-10: 0307378217
  • ISBN-13: 9780307378217
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  • Formaat: Hardback, 260 pages, kõrgus x laius x paksus: 236x155x30 mm, kaal: 540 g, Illustrations, black and white
  • Ilmumisaeg: 24-Apr-2012
  • Kirjastus: Random House Inc
  • ISBN-10: 0307378217
  • ISBN-13: 9780307378217
An examination of the ways in which the unconscious mind shapes everyday life traces recent scientific advances to reveal the pivotal role of the subliminal mind in influencing experiences and relationships. An examination of the ways in which the unconscious mind shapes everyday life traces recent scientific advances to reveal the pivotal role of the subliminal mind in influencing experiences and relationships. By the author of The Drunkards Walk. 100,000 first printing. Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
Prologue 3(8)
PART I THE TWO-TIERED BRAIN
1 The New Unconscious
11(19)
The hidden role of our subliminal selves ... what it means when you don't call your mother
2 Senses Plus Mind Equals Reality
30(22)
The two-tier system of the brain ... how you can see something without knowing it
3 Remembering and Forgetting
52(27)
How the brain builds memories ... why we sometimes remember what never happened
4 The Importance of Being Social
79(28)
The fundamental role of human social character ... why Tylenol can mend a broken heart
PART II THE SOCIAL UNCONSCIOUS
5 Reading People
107(19)
How we communicate without speaking ... how to know who's the boss by watching her eyes
6 Judging People by Their Covers
126(19)
What we read into looks, voice, and touch ... how to win voters, attract a date, or beguile a female cowbird
7 Sorting People and Things
145(16)
Why we categorize things and stereotype people ... what Lincoln, Gandhi, and Che Guevara had in common
8 In-Groups and Out-Groups
161(15)
The dynamics of us and them ... the science behind Lord of the Flies
9 Feelings
176(20)
The nature of emotions ... why the prospect of falling hundreds of feet onto large boulders has the same effect as a flirtatious smile and a black silk nightgown
10 Self
196(25)
How our ego defends its honor ... why schedules are overly optimistic and failed CEOs feel they deserve golden parachutes
Acknowledgments 221(2)
Notes 223(26)
Index 249