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Sustainability Is the New Advantage: Leadership, Change, and the Future of Business [Pehme köide]

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"Sustainability Is the New Advantage" is a practical blueprint for leaders who want to start, develop, and grow sustainable organizations. The book provides stories and practical examples of how to assess challenges, create demonstrations projects, and scale the capabilities needed for sustainable business transformation.



During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesses that think and act differently. "Sustainability Is the New Advantage" identifies the skill sets, best practices, and new ideas needed to teach a new generation to start, grow, and manage sustainable organizations.

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A practical blueprint for building sustainable organizations.
List of Illustrations
xi
Foreword xiii
Introduction 1(10)
PART ONE SUSTAINABILITY AND THE EVOLUTION OF BUSINESS
Chapter 1 A Journey of Self-Discovery
11(16)
From Migrants to Citizens
15(4)
The Fundamental Dilemma
19(2)
So, Where Are We Today?
21(3)
Reader Reflection
24(3)
Chapter 2 Connecting Sustainability to Your Life Experience
27(17)
What Is Sustainability?
29(5)
Evolving Definitions of Sustainability
34(6)
Reader Reflection
40(4)
Chapter 3 Sustainability and Emerging Business Models
44(18)
Old Thinking and New Thinking
48(8)
The Link between Business Models and Talent Development
56(3)
Reader Reflection
59(3)
Chapter 4 Smaller Companies Need a Different Solution
62(19)
W.S. Badger's Green Team
65(2)
Jana Small Finance Bank: Focused on the Urban Poor
67(2)
Rype Office Ltd: Matching Mission to Government Policy
69(1)
Fishing in East Africa: Local Challenges Are Complex
70(1)
SME Investment Challenges in Brazil
71(1)
The Four Sustainability Promises of KPPM Global
72(2)
Reader Reflection
74(7)
PART TWO LEADING THE SUSTAINABILITY AGENDA
Chapter 5 It Always Starts with One Committed Leader
81(19)
Where Change Can Begin: The Demonstration Project
82(2)
Six Steps Every Sustainability Leader Can Take
84(13)
Reader Reflection
97(3)
Chapter 6 Day-to-Day Problem-Solving Accelerates Change
100(12)
Ancient Practices
101(3)
Current Problem-Solving Practices
104(1)
A New Seven-Step Sustainable Model
105(4)
Reader Reflection
109(3)
Chapter 7 Anchoring Sustainability into the DNA of Your Business
112(21)
Galaxy Entertainment: A Deep Commitment to Core Values
114(2)
East-West Seed Company: A Study in "Seedsmanship"
116(2)
Four Types of Knowledge Transfer and Their Impact
118(4)
Talent Development and Sustainability
122(3)
A Sustainability Action Model
125(1)
Reader Reflection
126(7)
PART THREE BUILDING TALENT AND OPERATIONAL EXCELLENCE FOR SUSTAINABILITY
Chapter 8 Discovery, Value, and the Sharing of New Knowledge
133(24)
Creating the Framework for the Learning Organization
135(2)
Organizing the Transfer of Knowledge
137(2)
The Changing Concept of Foundation Knowledge
139(2)
Types and Value of Knowledge
141(3)
So, What Is the Case for Making Higher Investments?
144(9)
Where Can I Look for Help?
153(1)
Reader Reflection
154(3)
Chapter 9 Building Your Talent Plan
157(21)
Authenticity and Transparency
161(1)
The Importance of Collaboration
162(1)
Creating Value with Multigenerational Talent
163(1)
Include Your Ecosystem in Your Talent Plan
164(1)
Become the Employer of Personal Growth
165(8)
Reader Reflection
173(5)
Chapter 10 Strategies for Supporting an Evolving Business
178(18)
Knowledge Shopping
180(4)
Data Management and Statistical Analysis
184(1)
Content Editing and Curation
185(3)
Discussion Leadership
188(2)
Experience Design
190(2)
Developing External Partnerships
192(1)
Reader Reflection
193(3)
Chapter 11 Key Areas for Training and Growth
196(15)
Changing the Way You Do Product Design
197(1)
Changing the Way You Do Sourcing
198(2)
Finance and Integrated Reporting
200(3)
Business Ethics
203(2)
Understanding the Importance of Religion and National Identity
205(2)
Reader Reflection
207(4)
Chapter 12 Can You Deliver Passion, Purpose, and High Performance?
211(14)
Am I Personally Prepared to Act as a Sustainability Champion?
212(4)
To What Degree Is My Organization Committed to Change, and What Capabilities Do We Have to Carry Out Change?
216(4)
How Fast Can We Scale a Business Transformation?
220(5)
Chapter 13 Resources for Sustainability Champions
225(12)
Sustainable Development Goals and Examples of Resources
226(9)
Closing Thoughts on Being a Sustainability Champion
235(2)
Afterword 237(4)
Acknowledgments 241(2)
Appendix: List of Resources 243(17)
Notes 260(14)
Index 274
Peter McAteer is managing director of SustainLearning, member of the board of directors for KPPM Global, and former managing director of Harvard Business Publishing, Corporate Learning.