The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.
Business functions planning complements strategic planning because it focuses on the detailed, short-term operations of specific departments within a company. In contrast, strategic planning takes a broader view, setting the long-term direction and goals for the entire organization.This book provides a detailed framework for systematic business planning. It presents techniques, example case studies, and working forms that guide you through preparing a business plan for your existing or future business.The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.Essentially, in the first part of the book, the role of business plans and it content is thoroughly explained. In the second part, the readers are introduced to the Systematic Planning of Business Functions (SPBF) design, and a real business case study is used as an example to illustrate the process.
PART I: RELATIONS BETWEEN BUSINESS PLAN AND STRATEGIC PLAN
1. STRATEGIC PLANNING AND STRATEGIC APPROACH
2. SYSTEMATICS OF STRATEGIC PLANNING (SSP)
3. BUSINESS PLAN
PART II: SYSTEMATIC PLANNING OF BUSINESS FUNCTIONS (SPBF)
4. SYSTEMATIC PLANNING OF BUSINESS FUNCTIONS (SPBF)
5. ORIENTATION AND INVESTIGATE MARKET CONDITIONS
6. CLARIFY MARKETING STRATEGY
7. DETERMINE OPERATIONS STRATEGY
8. DEVELOP ALTERNATIVE BUSINESS PLANS
9. EVALUATE BUSINESS PLANS AND SELECT THE BEST
10. IMPLEMENTATION PLAN AND PERFORMANCE CONTROL
APPENDIX
I. SAMPLE OUTLINE FOR A BUSINESS PLAN
II. WORKING FORMS
Hakan Butuner has received his B.Sc. in industrial engineering from Middle East Technical University; MBA from Bilkent University; and Ph.D. in engineering management from the University of Missouri-Rolla.
He has been active both in professional and academic life for several years. Additionally, as an entrepreneur, he has acted as the affiliate of several US consulting companies industrial management and engineering consulting and training field; and has also built various international franchising businesses. During the same period, he has lectured in renowned universities' business schools and/or industrial engineering departments worldwide.
Currently, he is acting as an associate professor at TED University and running IMECO (Industrial Management and Engineering Consulting, an affiliate of well-known US consulting companies.) Additionally, he is the founder-president of the Institute of Industrial & Systems Engineers Turkish professional chapter; and the board member of the Institute of High-Performance Planners.
During his long career path, as an industrial engineering and management professional, consultant, academician, and trainer, he has completed and participated in over 100 professional industrial engineering and management projects (especially in Strategic Planning, Facilities Design, Operations Improvement, and Process Reengineering) and developed and deployed many training programs and workshops to over 200 corporations and universities with several million dollars' worth of result-based solutions.
Also, as a Planning-by-Design-based developer of Systematic Strategic Planning (SSP), Systematic Planning of Business Functions (SPBF), and Target-Based Systematic Improvement Planning (SIP) methodologies, he has several cited books and papers (especially in Planning by Design, Operations Management and Improvement, Supply Chain Management, and Strategic & Business Planning areas) published by globally recognized publication houses (such as Taylor & Francis, SAGE) and journals.
