"Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization. This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content"--
Online television streaming has radically changed the ways in which programs are produced, disseminated and watched. While the market is largely globalized with some platforms streaming in multiple countries, audiences are fragmented, due to a large number of choices and often solitary viewing. However, streaming gives new life to old series and innovates conventions in genre, narrative and characterization.
This edited collection is dedicated to the study of the streaming platforms and the future of television. It includes a plethora of carefully organized and similarly structured chapters in order to provide in-depth yet easily accessible readings of major changes in television. Enriching a growing body of literature on the future of television, essays thoroughly assess the effects new television media have on institutions, audiences and content.
Table of Contents
Introduction
Christina Adamou and Sotiris Petridis
Part 1Netflix Responds to Globalized Markets and Audience
On Netflixs Alleged Distinction and the Future of Television
Mayka Castellano and Melina Meimaridis
Streaming Audience Data, Ratings and the Future of Popular Television
Michael L. Wayne
A New Age of Diversity and Visibility
Ahngeli Shivam
Contemplating the Original in an Age of Branded Content, Branded Networks,
Branded Genres and Branded Adaptations
Katerina Marazi
Part 2Beyond Netflix: Globalization and Second-Tier SVODs
Encore+: Orphaned Canadian Content in the Age of Digital Abundance
Daniel Keyes
Opting Out of the Streaming Wars: Second and Third Tier SVODs
Alexa Scarlata and Andrew Lynch
Disney+: Legacy Media Strikes Back
Jason Scott
Part 3Case Studies and Narrative Representations
Coherence Effects in Digital TV: The Case of Anthology Series
Patrick Gill
Joshua Marstons Come Sunday (2018): Biopic in the Streaming
Despoina Triantafyllidou
The Binge-Watch Experience and the Three-Act Structure: A Narrative
Analysis of Stranger Things
Sotiris Petridis
Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures
in Netflix Originals GLOW (20172019) and Hollywood (2020)
Spyridon Chairetis and Georgia Aitaki
Cats and True Crime: Empathetic Responses and Moral Consequences in
On-Demand Docuseries
Jossalyn G. Larson
Super-Heroines to the Rescue (of Feminism): She-Ra and the Princesses of
Power
Christina Adamou
About the Contributors
Index
Christina Adamou is an associate professor in film and television studies at the School of Film, Faculty of Fine Arts at Aristotle University in Thessaloniki, Greece. Her research interests include contemporary television, film and television genres, films and television for children as well as class and gender representations in film and television. Sotiris Petridis is an adjunct professor at Hellenic Open University, Greece. His research interests are about film and television genres, audiovisual horror, screenwriting theory and practice, viral marketing, and the new ways of film and television promotion and has written academic books and articles on cinema and audiovisual narrative. He is a member of the European Film Academy and the Greek Film Academy.
