Australia had never qualified for the FIFA World Cup finals and the odds were stacked against them when they started their campaign for West Germany 1974 with only the top 16 nations qualifying. But with a team of part-time players mostly born outside the country, often subject to abuse and written off as no-hopers, the Socceroos, under their brilliant young coach Rale Rasic, shocked everyone.
Muu info
Social media posts in the 20 weeks prior to publication and the 6 weeks after publication, to include: JULY 2024: Drip feed of personal connection/content of the book. July 3 - The inspiration behind the book July 6 - Death of 1974 World Cup team member Attila Abonyi in 2023 at the age of 76 July 10 - Challenges when writing the book July 17 - Who will the book be of interest to. July 24 - What people will gain from reading it. July 31 - The difficulties of research for the book. Once or twice per month prior to the pubiucation date the marketing team will engage and share with relevant book/sport-related groups on Facebook and LinkedIn. Content will be pushed out as static posts and also as stories/reels as appropriate for each channel. AUGUST 2024: Continue with drip feed of personal connection/content of the book. August 7 - What it has meant to the author to write this book August 14 - Why it has been written now August 21 - Video post to announce pre-order coming next month. Create new header images for LinkedIn, FB & 'X' - to include some images from the book and the cover image. August 28 - Face to camera 2-minute summary of the book and ask the audience to put in comments any Q's they have about the book - SEPT 2024: Continue drip feed of personal connection/content of the book. September 4 - Post to thank people for contacting the author about the launch of his new book in the lead-up to pre-order availability anticipated next week September 11 - Inspirational quote from the book September 13 - Pre-order sales anticipated to start today - create all socials around this announcement - pin to the top of social accounts when the link is live. Create new header images for LinkedIn, FB & 'X' - including some new images from the book. Plus add static links in Instagram bio, FB menu, LinkedIn bio, 'X' September 15 - Birthday of 1974 World Cup captain Peter Wilson - he's 77 September 18 - Email to contacts to publicise pre-order launch September 25 - Insta/FB - Tag a friend and share my posts for a chance to win a FREE copy of my book, the winner to be drawn on 13th October. OCTOBER 2024: Continue drip feed of personal connection/content of the book. October 2 - Book reading VIDEO clip of a favourite paragraph October 9 - Insta/FB - Tag a friend and share my posts for a chance to 'win a free copy of my book'. October 13 - Announce the winner of the FREE book. October 16 - More about Duncan and his sporting knowledge/career in journalism. October 23 - Post to thank the people for the amazing support for pre-order sales so far. October 30 - FB LIVE - Q&A session.
NOVEMBER 2024: Continue drip feed of personal connection/content of the book. November 6 - Death of former Australian captain Johnny Warren ("Mr Socceroo") in 2004 at age of 61. November 13 - Publication date - create all socials around this. Create new header images for LinkedIn, FB & 'X' - include some images from the book. November 20 - Email to contacts to publicise book now published November 29 - Black Friday - push. DECEMBER 2024: December 1 - Christmas-themed header images for LinkedIn, FB & 'X' December 4 - Xmas gift push out - December 10 - Birthday of 1974 World Cup team member Jimmy Rooney - he's 79.
December 11 - Death of Jimmy Mackay in 1998 at age of 54 December 19 - Birthday of Jimmy Mackay - he would have been 81 this year December 24 - Thank everyone for buying books and wish them a happy Christmas -
Duncan Mackay is an award-winning journalist based in the UK. He is the founding editor of insidethegames and insideworldfootball and worked for The Guardian and The Observer newspapers, respectively, in London for 17 years. Mackay was voted UK Sports Journalist of the Year in 2004 and UK Internet Sports Journalist of the Year in 2009. He has been a fan of the Socceroos since his Uncle Jimmy scored the winning goal that qualified them for the 1974 FIFA World Cup in West Germany. The eight-year-old Mackay was fortunate enough to be living in Germany at the time and attended all three of Australia's matches.
