| Acknowledgments |
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vii | |
| Introduction |
|
ix | |
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1 | (42) |
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The Seven Deadly Sins of UX Research |
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2 | (8) |
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10 | (8) |
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The Two Questions We Answer with UX Research |
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18 | (3) |
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Anatomy of a Research Question |
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21 | (7) |
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Applying Psychology to UX Research |
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28 | (5) |
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Why Iterative Design Isn't Enough to Create Innovative Products |
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33 | (5) |
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Does your Company Deliver a Superior Customer Experience? |
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38 | (5) |
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2 Planning User Experience Research |
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43 | (46) |
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Defining Your UX Research Problem |
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44 | (7) |
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How to Approach Desk Research |
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51 | (5) |
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Conducting an Effective Stakeholder Interview |
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56 | (8) |
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Identifying the User Groups for Your UX Research |
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64 | (5) |
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Writing the Perfect Participant Screener |
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69 | (6) |
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Arguments Against a Representative Sample |
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75 | (6) |
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How to Find More Usability Problems with Fewer Participants |
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81 | (4) |
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Deciding on Your First Research Activity with Users |
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85 | (4) |
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3 Conducting User Experience Research |
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89 | (46) |
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Gaining Informed Consent from Your Research Participants |
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90 | (6) |
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What Is Design Ethnography? |
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96 | (4) |
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Structuring the Ethnographic Interview |
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100 | (6) |
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Writing Effective Usability Test Tasks |
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106 | (4) |
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The Five Mistakes You'll Make as a Usability Test Moderator |
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110 | (6) |
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Avoiding Personal Opinions in Usability Expert Reviews |
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116 | (5) |
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121 | (7) |
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Controlling Researcher Effects |
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128 | (7) |
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4 Analyzing User Experience Research |
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135 | (48) |
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Sharpening Your Thinking Tools |
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136 | (9) |
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UX Research and Strength of Evidence |
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145 | (5) |
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150 | (6) |
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How to Prioritize Usability Problems |
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156 | (4) |
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Creating Insights, Hypotheses and Testable Design Ideas |
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160 | (6) |
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How to Manage Design Projects with User Experience Metrics |
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166 | (7) |
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Two Measures that Will Justify Any Design Change |
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173 | (4) |
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Your Web Survey Is a Lot Less Reliable than You Think |
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177 | (6) |
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5 Persuading People to Take Action on the Results of User Experience Research |
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183 | (58) |
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184 | (11) |
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How to Create a User Journey Map |
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195 | (8) |
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Generating Solutions to Usability Problems |
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203 | (5) |
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Building UX Research Into the Design Studio Methodology |
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208 | (7) |
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Dealing with Common Objections to UX Research |
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215 | (6) |
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The User Experience Debrief Meeting |
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221 | (7) |
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Creating a User Experience Dashboard |
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228 | (6) |
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Achieving Boardroom Influence |
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234 | (7) |
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6 Building a Career in User Experience |
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241 | (42) |
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Hiring a User Experience Leader |
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242 | (6) |
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A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners |
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248 | (12) |
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Going Beyond Technical Skills: What Makes a Great UX Researcher? |
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260 | (7) |
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How to Wow People with Your UX Research Portfolio |
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267 | (6) |
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A Week-by-Week Guide to Your First Month in a UX Research Role |
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273 | (5) |
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The Reflective UX Researcher |
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278 | (5) |
| Endnotes |
|
283 | (6) |
| Index |
|
289 | |
