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This is Learning Experience Design: What it is, how it works, and why it matters. [Pehme köide]

  • Formaat: Paperback / softback, 304 pages, kõrgus x laius x paksus: 230x178x18 mm, kaal: 520 g
  • Sari: Voices That Matter
  • Ilmumisaeg: 14-Feb-2023
  • Kirjastus: New Riders Publishing
  • ISBN-10: 013795073X
  • ISBN-13: 9780137950737
  • Formaat: Paperback / softback, 304 pages, kõrgus x laius x paksus: 230x178x18 mm, kaal: 520 g
  • Sari: Voices That Matter
  • Ilmumisaeg: 14-Feb-2023
  • Kirjastus: New Riders Publishing
  • ISBN-10: 013795073X
  • ISBN-13: 9780137950737
Design meaningful experiences through Learning Experience Design We've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD).

Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them.

Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping.

Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning.

You'll learn how to





Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts.
Acknowledgements xi
Preface xiii
Why read this book? xv
How to read this book xvii
Chapter 1 The power of experience
1(10)
The story of the angry boy
3(3)
Lessons learned
6(2)
What did you experience?
8(3)
Chapter 2 Why learning experience design matters
11(42)
We love a great experience
13(3)
Quality of experience
14(2)
Is it worth It?
16(1)
Evolution of design
16(2)
Design ethics
16(1)
Role of the designer
17(1)
Technological innovation
18(2)
Don't fear change, embrace it
20(1)
Afresh perspective
20(1)
The designer's perspective
21(2)
Seeing things differently
21(1)
Focus of a designer
22(1)
A different method
23(2)
Better results
25(2)
Why LXD matters
27(4)
Nine rules of learning experience design
31(2)
Rule 1 We learn from experience
33(4)
Don't limit yourself
33(3)
Endless possibilities
36(1)
Rule 2 Every experience is unique (and so are you)
37(2)
Rule 3 Learning is continuous, dynamic, and holistic
39(2)
Continuous
39(1)
Dynamic
40(1)
Holistic
40(1)
Rule 4 Learning is influenced by emotion
41(2)
Rule 5 Learning is about process and outcome
43(1)
Rule 6 Learning experience design is human-centered
44(2)
Care for the people you design for
44(1)
Put the learner at the heart of your design and your design process
45(1)
Rule 7 More senses makes more sense
46(2)
Rule 8 (Inter)active is effective
48(1)
Rule 9 Learning experiences should be positive, personal, and profound
49(4)
Positive
49(1)
Personal
50(1)
Profound
50(3)
Chapter 3 What is learning experience design?
53(40)
Defining learning experience design
54(5)
Experience
55(1)
Design
56(1)
Learning
57(1)
Human centered
58(1)
Goal oriented
58(1)
The origins of learning experience design
59(7)
Fields of expertise
62(4)
What's missing here?
66(1)
Why is it important to distinguish LXD from other fields?
66(5)
Provide clarity
68(1)
Value each field for what it is
68(1)
Learn from other fields
69(1)
Secure the future of LXD
69(2)
LXD and instructional design
71(5)
Perspective
71(1)
Skills
72(1)
Methods
73(2)
Tools
75(1)
Results
76(1)
LXD and user experience design
76(5)
User or learner
77(2)
A different experience
79(1)
Easy or challenging
80(1)
LXD and design thinking
81(1)
The learning experience designer
82(11)
Qualities of a learning experience designer
84(3)
Your path to mastering LXD
87(4)
Who are you?
91(2)
Chapter 4 Experiential learning
93(14)
Experiential learning theory
95(1)
Four elements of experiential learning
96(4)
Concrete to abstract
98(1)
Reflective to active
99(1)
Be, see, know, and do
100(2)
Be
101(1)
See
101(1)
Know
101(1)
Do
102(1)
Insight, knowledge, skill, and behavior
102(3)
Walking in a forest
103(2)
Always think about the learner
105(2)
Chapter 5 How to design a learning experience
107(36)
Let go of what you know
109(1)
The learning experience design process
110(3)
Step 1 Question
111(1)
Step 2 Research
111(1)
Step 3 Design
112(1)
Step 4 Develop
112(1)
Step 5 Test
112(1)
Step 6 Launch
113(1)
Question
113(3)
Asking the right questions
114(1)
Five whys
115(1)
Research
116(7)
You are not the person you design for
116(1)
Desktop research
117(1)
Online ethnography
118(1)
Questionnaires
119(1)
Contextual observation
120(1)
Interviews
121(1)
Focus groups
122(1)
Design
123(8)
1 Ideation: Divergence
124(3)
2 Ideation: Convergence
127(1)
3 Conceptualization: Draft design
128(1)
4 Detailed design
129(1)
Co-creation
130(1)
Develop
131(5)
Prototyping
132(2)
Rapid prototyping
134(2)
Tips for development
136(1)
Test
136(3)
Frequent testing pays off
138(1)
Launch
139(2)
Control
139(1)
Scale
139(1)
Prepare to launch
140(1)
3, 2, 1, Launch!
140(1)
What tools can help you through this process?
141(2)
Chapter 6 The Learning Experience Canvas
143(62)
Download the LX Canvas
145(1)
Introducing the LX Canvas
145(1)
How the LX Canvas supports the design process
146(1)
Helps you structure your design
146(1)
Gives a clear overview
146(1)
Allows better choices
146(1)
Easy to use
147(1)
Versatile
147(1)
Structure of the LX Canvas
147(3)
Overview of the elements on the LX Canvas
150(6)
Learning outcome
151(1)
Learning objectives
151(1)
People
152(1)
Characteristics
152(1)
Location
153(1)
Environment
153(1)
Resources
154(1)
Constraints
154(1)
Strategy
155(1)
Activities
155(1)
Process
156(1)
Learning outcome
156(6)
How to write an effective learning outcome
158(3)
Example learning outcome
161(1)
Learning objectives
162(6)
Four types of learning objectives
163(3)
How to formulate learning objectives
166(2)
People
168(4)
Participants
168(1)
Stakeholders
169(1)
How to list people
170(2)
Characteristics
172(2)
How to characterize
173(1)
Location
174(4)
How to pick a location
175(2)
Virtual location
177(1)
Example location choice
177(1)
Environment
178(5)
How to analyze the environment
179(4)
Resources
183(3)
List your resources
183(2)
Ask for resources
185(1)
Select your resources
186(1)
Constraints
186(4)
Types of constraints
187(2)
How to list and deal with constraints
189(1)
Strategy
190(5)
How to write a strategy
191(1)
Categorize your strategy
192(1)
What is not a strategy
193(1)
Postponing ideation
194(1)
Activities
195(2)
Begin with strategy
195(1)
Ideation
196(1)
Process
197(4)
When will the learning experience take place?
198(1)
When will activities take place?
198(2)
What is the learner journey?
200(1)
Using the LX Canvas
201(2)
Ways to use the LX Canvas
201(1)
Choose your approach
202(1)
Enjoy the LX Canvas
203(2)
Chapter 7 Design tools
205(32)
Parsonas
206(11)
The benefits of working with personas
208(1)
How to create a persona
209(4)
Example personas
213(4)
Empathy map
217(7)
Empathy mapping as a method
217(2)
How to map empathy
219(1)
Important to know
220(1)
Empathy map examples
220(4)
Experience map
224(11)
How to map a learning experience
226(3)
Experience map examples
229(6)
The right tool for the job
235(2)
Chapter 8 Case studies
237(22)
Case 1 E-learning
239(6)
Results
244(1)
Lessons learned
244(1)
Case 2 Casual game
245(6)
Results
250(1)
Lessons learned
250(1)
Case 3 Serious play
251(8)
Results
256(1)
Lessons learned
256(3)
Chapter 9 What's next?
259(10)
Tough questions
261(3)
What path will you take?
264(2)
Take what works for you
264(1)
Go all in
265(1)
Wherever you go
266(1)
Let's go!
266(3)
Index 269
Niels Floor is a pioneer in the field of learning experience design (LXD). He created the Learning Experience Canvas (lxcanvas.com), initiated the LXDCON conferences, and founded LXD.org. Floor owns Shapers, an international LX design and training agency and has delivered talks, workshops, and training around the world.