Threshold Entrepreneur: A New Business Venture Simulation: Solo Version [Multiple-component retail product]

A textbook and companion disks providing guidance through the simulated startup of a business that sells two plastic molded products. This solo version places the player in competition with companies managed by the computer. Annotation c. Book News, Inc., Portland, OR (booknews.com) Threshold Entrepreneur: Solo Version is a user-friendly Windows-based simulation that allows users to launch, manage, and operate their own small business enterprise, while facing computer-initiated situations. It provides them with an opportunity to apply their knowledge of entrepreneurship to the process of managing a start-up business in a safe (simulated) environment. It allows them to learn from their mistakes without having to suffer a real financial loss, and improves their odds for success when they begin their business enterprise. Readers manage the start-up of a business that sells two plastic products, which are sold through retail markets to the general public. The Solo version places readers in competition with companies managed by the computer. Readers use two screens to enter their decisions on company mission, goals, policies, strategies, and sales estimates; and, they can review previous quarters decisions and results either on the screen or on print outs as they work. They see the results of their decisions and have an opportunity to correct mistakes in the following quarters of operation. They also process the decisions for the companies managed by the computer for their competitors. The program determines the number of products each company sells and produces a series of operations, marketing, and financial reports for the readers company. The programs also rate the companies and rank them according to their performance on sales revenues, net income, return on equity, and accuracy in forecasting sales.