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Total Competition: Lessons in Strategy from Formula One [Kõva köide]

3.87/5 (2638 hinnangut Goodreads-ist)
  • Formaat: Hardback, 336 pages, kõrgus x laius: 234x153 mm, 16pp colour plates
  • Ilmumisaeg: 03-Nov-2016
  • Kirjastus: Simon & Schuster Ltd
  • ISBN-10: 1471162354
  • ISBN-13: 9781471162350
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  • Formaat: Hardback, 336 pages, kõrgus x laius: 234x153 mm, 16pp colour plates
  • Ilmumisaeg: 03-Nov-2016
  • Kirjastus: Simon & Schuster Ltd
  • ISBN-10: 1471162354
  • ISBN-13: 9781471162350
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Arvustused

`A fascinating insight -- Giles Richards * Observer * 'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' -- Edd Straw * Autosport * 'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.' * Daily Express * 'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.' * Motorsport *

Glossary of key names and terms ix
Some key moments in Formula One during the Brawn era xiii
Introduction 1(22)
PART I Ross Brawn's Career
23(60)
PART II Strategy in Formula One
83(190)
Introduction
85(4)
The Three Dimensions of Strategy
89(61)
Total Competition
150(11)
Strengths and Weaknesses
161(16)
Human Nature
177(17)
Intelligence
194(4)
Operational Art
198(9)
Rhythms and Routines
207(9)
Personal Organization
216(10)
People
226(7)
Simplicity
233(4)
Racing
237(14)
Leadership
251(22)
PART III Observations
273(20)
Observation 1 Strategy is a system
275(1)
Observation 2 Avoid unnecessary conflict
276(2)
Observation 3 Build trust consciously
278(1)
Observation 4 Know yourself and know the other
279(1)
Observation 5 Embrace humility
280(1)
Observation 6 Invest in people and culture
281(2)
Observation 7 Take the measure of time
283(1)
Observation 8 A complete process leads to a competitive product
284(1)
Observation 9 Develop and apply a set of rhythms and routines
285(1)
Observation 10 Just adopt!!
286(1)
Observation 11 Define the line -- and own it
287(2)
Observation 12 Strive for simplicity, manage complexity
289(1)
Observation 13 People innovate naturally
290(1)
Observation 14 There is a place for data -- and intuition
291(1)
Observation 15 Strategy can be studied and applied
291(2)
Selected further reading 293(4)
Acknowledgements 297(2)
Picture credits 299(2)
Index 301
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports. Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.