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Tourism: Principles and Practices [Pehme köide]

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  • Formaat: Paperback / softback, 752 pages, kõrgus x laius x paksus: 241x185x35 mm, kaal: 1140 g
  • Ilmumisaeg: 24-Oct-2011
  • Kirjastus: OUP India
  • ISBN-10: 0198072368
  • ISBN-13: 9780198072362
Teised raamatud teemal:
Tourism: Principles and PracticesSuurem pilt
  • Formaat: Paperback / softback, 752 pages, kõrgus x laius x paksus: 241x185x35 mm, kaal: 1140 g
  • Ilmumisaeg: 24-Oct-2011
  • Kirjastus: OUP India
  • ISBN-10: 0198072368
  • ISBN-13: 9780198072362
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780198072362.html
Tourism: Principles and Practices is a comprehensive textbook, designed especially for undergraduate and post graduate students of tourism studies. It focuses upon a wide array of concepts, principles, and practices that are supplemented with relevant examples and cases.

The book has been divided into five parts. The first part is devoted to the basic concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and ancillary tourism sector. The third part throws light on the demand and supply components of tourism business. Fourth part underlines the importance of policy and planning for striking a natural balance between economic development of tourism and policy formulation. The last part is devoted to modern tourism business with special emphasis on national and international tourism organizations, tourism market research, e-tourism, and contemporary trends and practices.

The book will be highly useful for students of tourism studies, and also for practitioners like travel agents and tour operators.
Preface v
Acknowledgements viii
List of Colour Plates
xiv
PART I Fundamentals Of Tourism
1 An Introduction to the Tourism Concept
3(44)
1.1 Introduction
3(1)
1.2 Meaning and Definitions
3(8)
1.3 Need for Measurement of Tourism
11(1)
1.4 Typology of Tourists
12(7)
1.5 Basic Components of Tourism
19(7)
1.6 Interdisciplinary Approach to Study Tourism Business
26(1)
1.7 Positive and Negative Impacts of Tourism
27(8)
1.8 Measurement of Socio-cultural Impacts
35(2)
1.9 Tourist Destination Development
37(1)
1.10 Factors Influencing Tourism Products
38(1)
1.11 Old-age and New-age Tourism
39(1)
1.12 Perspective of the Tourism Business
40(7)
Case Study: Tourist Inflow Information System in Gujarat
43(4)
2 Development of Tourism through the Ages
47(34)
2.1 Introduction
47(1)
2.2 Early Period of Travel
48(1)
2.3 Modes of Transportation
49(4)
2.4 Travel during the Medieval Period
53(5)
2.5 Renaissance and Its Effect on Tourism
58(3)
2.6 Industrial Revolution and Birth of Mass Tourism
61(2)
2.7 Evolution and Development of Transport
63(6)
2.8 Evolution of the Accommodation Sector
69(1)
2.9 Chronological Order of the Travel Business
70(11)
Case Study: Silk Route---The Lifeline of the Ancient Trade Route
78(3)
3 Travel Behaviour and Motivation
81(37)
3.1 Introduction
81(1)
3.2 Evolution of Travel Motivation
82(3)
3.3 Meaning of Motivation and Behaviour
85(3)
3.4 Different Motives to Travel
88(5)
3.5 Tourist-centric Approach
93(2)
3.6 Leisure Travel Motivation
95(1)
3.7 Typology of Tourists
96(8)
3.8 Tourist Decision Process
104(4)
3.9 Travel Motivators and Facilitators
108(1)
3.10 Lifestyle Pattern
109(1)
3.11 Hierarchy of Travel Motivation
110(1)
3.12 Tourism-mindedness of People
111(7)
Case Study: Medical Tourism---A Major Motivating Factor in India
114(4)
4 Cultural and Sociological Tourism
118(47)
4.1 Introduction
118(1)
4.2 Tourism and Cultural Relationships
119(5)
4.3 Cultural Exchanges
124(16)
4.4 Emergence of Affinity Group Travel
140(1)
4.5 Refinement of Life through Cultural Exchanges
141(6)
4.6 Bilateral and Multilateral Tourism
147(4)
4.7 Socio-tourism Scenario
151(5)
4.8 Relationship between Characteristics of Life and Travel
156(9)
Case Study: Enabling Senior Citizens to Travel in India
160(5)
PART II Basic Tourism Services
5 Passenger Transport Business
165(44)
5.1 Introduction
165(1)
5.2 Importance of Transport Services
166(2)
5.3 Essentials of Transport
168(3)
5.4 Development of Means of Transport
171(38)
Case Study: Indian Aviation Market---A New Turnaround
205(4)
6 Hospitality Services
209(40)
6.1 Introduction
209(1)
6.2 Evolution of Hospitality Services
210(3)
6.3 Meaning and Nature of Hospitality
213(1)
6.4 Features of Hospitality Services
214(6)
6.5 Hospitality Industry Network
220(5)
6.6 Types of Accommodation
225(10)
6.7 Meeting and Incentive Planners
235(2)
6.8 Convention and Conference Tourism Business
237(1)
6.9 Trade Fairs and Exhibition Business
238(3)
6.10 Demand for Accommodation
241(8)
Case Study: Contribution of Hospitality Industry in India
245(4)
7 Travel Agency Business Perspective
249(47)
7.1 Introduction
249(1)
7.2 Evolution of Travel Agency Business
250(2)
7.3 Significance of Travel Agency Business
252(3)
7.4 Travel Trade Network
255(1)
7.5 Skills and Competencies for Running a Travel Agency
256(4)
7.6 Travel Agency Business
260(15)
7.7 Setting Up a Travel Agency
275(6)
7.8 Travel Agency Organization Structure
281(2)
7.9 Sources of Revenue
283(3)
7.10 Threats in Travel Agency Business
286(2)
7.11 Information Technology in Travel Agency Business
288(8)
Case Study: New Business Trends in Travel Agency Business
292(4)
8 Tour Operation Management
296(58)
8.1 Introduction
296(1)
8.2 Historical Background of Travel Trade
297(2)
8.3 Meaning of Tour Operation
299(21)
8.4 Special Services for Charter Operators
320(2)
8.5 Concepts of Tour Packaging
322(1)
8.6 Package Tour and Its Increasing Demand and Value
323(12)
8.7 Revenue from Tour Operation Business
335(3)
8.8 Components of a Tour Brochure
338(1)
8.9 Tour Operator's Reservation Procedure
338(3)
8.10 Integration in the Travel Industry
341(2)
8.11 Business Conflicts
343(1)
8.12 Package Tour Business Issues in India
343(4)
8.13 Codes of Conduct
347(7)
Case Study: Balmer Lawrie Travel & Tour Ltd---New Acquisition Plan
350(4)
9 Ancillary Tourism Sector
354(43)
9.1 Introduction
354(1)
9.2 Ancillary Services
355(1)
9.3 Meaning and Importance of Attractions
355(5)
9.4 Destination and Attraction Competitiveness
360(24)
9.5 Infrastructure and Superstructure
384(1)
9.6 Travel Publications
385(7)
9.7 Travel Marketing Consultants
386(6)
Case Study: IRCTC and Its Management of Ancillary Services
392(5)
PART III Tourism Demand And Supply
10 Measurement of Tourism Demand
397(34)
10.1 Introduction
397(1)
10.2 Tourism Demand
398(12)
10.3 Elasticity of Demand
410(2)
10.4 Measurement of Tourism Demand
412(2)
10.5 Demand Forecasting Method
414(9)
10.6 Factors Affecting Demand
423(8)
Case Study: Jet Airways and Its Projected Airline Business
428(3)
11 Basic Tourism Supply Components
431
11.1 Introduction
431(1)
11.2 Tourism Supply
432(4)
11.3 Tourism Supply Chain Management
436(3)
11.4 Facilities and Amenities
439(2)
11.5 Destination Attractions
441(1)
11.6 Core Tourism Operators
442(5)
11.7 Characteristics of Tourism Products
447(4)
11.8 Hospitality Education and Training
451(2)
11.9 Activity-based Tourism
453(5)
11.10 Determinants of Tourism Supply
458(2)
11.11 Balance between Demand and Supply
460
Case Study: Supply Chain Management in SOTC
463
Dr Sampad Kumar Swain is Reader in Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has a rich industry and teaching experience in the tourism industry. He has participated in a faculty development programme in IIM, Indore. Dr Swain is member of Board of Studies in Madurai Kamaraj University, Madurai; Avinashlingam University, Coimbatore; Lady Dock College, Madurai; and Pondicherry University, Puducherry; and a guide for students for IGNOU. He has published fifteen research papers in reputed journals, edited one book, and authored another book.

Dr Jitendra Mohan Mishra is Assistant Professor in the Department of Tourism Studies, School of Management, Pondicherry University, Puducherry. He has two years of industrial experience and more than five years of teaching and research experience. He has published research papers and is currently involved in an ecotourism research project.