| Introduction |
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xxvii | |
| Part I Understanding the Digital Transformation Challenges |
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1 | (74) |
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Chapter 1 The Digital Economy's Challenges, Opportunities, and Relevance of AWS |
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3 | (14) |
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Understanding the Digital Economy's Impacts |
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4 | (10) |
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Surviving Disruptions Are Your Business's Primary Challenge |
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4 | (1) |
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Understanding the Digital Economy's Opportunities |
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4 | (1) |
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Surviving the Disruptions: The AWS Solutions |
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5 | (1) |
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The AWS Universal Architecture: Simplifying AWS Understanding |
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5 | (1) |
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Navigating AWS IaaS Building Block |
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6 | (4) |
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7 | (1) |
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8 | (1) |
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9 | (1) |
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Understanding Essential AWS PaaS Tools |
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10 | (1) |
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10 | (1) |
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10 | (1) |
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11 | (1) |
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Understanding Innovation with AWS: Machine Learning, Internet of Things, and Elastic MapReduce |
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11 | (2) |
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11 | (1) |
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12 | (1) |
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12 | (1) |
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Understanding the AWS Integration Building Block |
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13 | (1) |
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13 | (1) |
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Hybrid Cloud with VMware Cloud on AWS |
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13 | (1) |
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Changes in the AWS Implementation Paradigm |
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14 | (2) |
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Lift-and-Shift Migration Is a Problem |
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14 | (1) |
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Failure Factors Making Lift-and-Shift Irrelevant |
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14 | (1) |
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Understanding the Benefits of Enterprise Architecture for AWS |
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15 | (1) |
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16 | (1) |
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16 | (1) |
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Chapter 2 What Is a Digital Product? |
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17 | (10) |
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Differences Between Digital Products and Digital Services |
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17 | (1) |
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Digital Service Delivers Information |
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18 | (1) |
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Digital Product Exists in Intangible Formats |
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18 | (1) |
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Anatomy of the Digital Product |
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18 | (6) |
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The Digital Product's Technology Stack |
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18 | (6) |
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19 | (1) |
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Cloud Computing Services: Innovation as a Service |
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20 | (4) |
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24 | (1) |
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Impacts on Digital Product and Service Development |
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24 | (1) |
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The Growing Complexity of the Technological Stack |
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24 | (1) |
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Technology Innovation Alone Isn't Enough Anymore |
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25 | (1) |
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25 | (1) |
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26 | (1) |
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Chapter 3 Digital Product and Service Development Challenges |
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27 | (20) |
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What Is Digital Product and Service Development? |
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28 | (3) |
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Digital Product and Service Development Defined |
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28 | (1) |
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How Is Digital Product and Service Development Performed? |
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28 | (3) |
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29 | (1) |
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30 | (1) |
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30 | (1) |
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30 | (1) |
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31 | (1) |
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31 | (1) |
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Digital Product and Service Development Approach Evaluation |
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31 | (11) |
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Understanding the Digital Product and Service Development Assessment Framework |
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32 | (3) |
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Assessment Framework Overview |
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32 | (1) |
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33 | (1) |
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33 | (1) |
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The Digital Transformation Solutions |
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34 | (1) |
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Assessing Current Digital Product and Service Development |
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35 | (7) |
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What Is a Digital Product and Service Development Platform? |
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35 | (2) |
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Capturing Business Context |
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37 | (1) |
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Evaluating Your Digital Operating Model |
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37 | (1) |
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Evaluating Your Technical Platform |
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38 | (2) |
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Evaluating Your Organizational Model |
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40 | (1) |
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Assessing Your Human Capital |
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41 | (1) |
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Challenges of Current Digital Product Development |
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42 | (2) |
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Focus on Digital Product and Service Development |
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42 | (1) |
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Accurate Customer Insights |
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43 | (1) |
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43 | (1) |
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Premium Customer Experience |
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43 | (1) |
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44 | (1) |
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44 | (1) |
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44 | (3) |
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Chapter 4 Industrializing Digital Product and Service Development |
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47 | (28) |
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The Total Quality Management and Mass Production Heritage |
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48 | (2) |
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Total Quality Management Principles Defined |
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48 | (1) |
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48 | (1) |
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49 | (1) |
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49 | (1) |
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49 | (1) |
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49 | (1) |
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Transversal Communication |
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49 | (1) |
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Mass Production Principles Defined |
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49 | (1) |
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50 | (1) |
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50 | (1) |
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50 | (1) |
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Industrialization Factors |
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50 | (4) |
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Industrialization Factor Defined |
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50 | (1) |
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Families of Industrialization Factors |
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51 | (1) |
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51 | (1) |
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52 | (1) |
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52 | (1) |
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53 | (1) |
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Understanding DevOps as the Framework for Implementing Your Digital Product and Service Development Platform |
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54 | (10) |
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54 | (1) |
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Understanding DevOps Components |
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54 | (10) |
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Software Delivery Lifecycle's Importance |
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54 | (2) |
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56 | (2) |
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58 | (5) |
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DevOps Toolchain Importance |
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63 | (1) |
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AWS Industrialization Factors |
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64 | (9) |
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Understanding AWS Design Patterns: The Enterprise Cloud Migration Pattern |
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64 | (2) |
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Defining AWS Enterprise Cloud Migration Pattern |
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65 | (1) |
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Understanding the Baseline Architecture Purpose |
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66 | (1) |
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66 | (11) |
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Defining AWS Well-Architected Framework |
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66 | (4) |
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Understanding the Industrialization Matrix for AWS |
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70 | (3) |
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73 | (1) |
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73 | (2) |
| Part II Digitizing the Business Model Using AWS |
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75 | (130) |
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Chapter 5 The J&S Food Digital Transformation Project |
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77 | (26) |
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History of J&S Food, Inc. |
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77 | (4) |
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78 | (1) |
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78 | (1) |
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79 | (1) |
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79 | (3) |
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80 | (1) |
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80 | (1) |
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80 | (1) |
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81 | (1) |
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Transformation Journey's First Stage: Planning the Transformation |
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81 | (1) |
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82 | (17) |
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Understanding the Grocery Sector's Digital Disruption Impacts on J&S Food |
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82 | (8) |
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Capturing and Analyzing the Factors Driving the Grocery Sector Disruption |
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84 | (3) |
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Discussing and Agreeing on the Factors Affecting J&S's Food Business |
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87 | (3) |
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Developing and Sharing J&S Food's Digital Mission and Digital Strategy |
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90 | (4) |
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Defining J&S Food's Mission |
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90 | (1) |
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Developing J&S Food's Digital Strategy |
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91 | (3) |
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Developing J&S Food's Digital Transformation Roadmap |
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94 | (5) |
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Digital Transformation Roadmap Defined |
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94 | (2) |
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Developing a Digital Transformation Roadmap |
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96 | (2) |
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Understanding J&S Food's Digital Transformation Roadmap |
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98 | (1) |
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The J&S Food Digital Transformation Project's Statement of Work |
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99 | (3) |
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The Statement of Work Defined |
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99 | (6) |
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99 | (1) |
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100 | (1) |
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100 | (1) |
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101 | (1) |
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101 | (1) |
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101 | (1) |
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102 | (1) |
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102 | (1) |
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102 | (1) |
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Chapter 6 Rethinking J&S Food's Business |
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103 | (32) |
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Transformation Journey's Second Stage: Rethinking the Business |
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104 | (1) |
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Understanding J&S Food's Current Business |
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105 | (8) |
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Capturing the Current Business Model |
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105 | (1) |
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106 | (1) |
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106 | (1) |
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106 | (1) |
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The Current Business Model Captured |
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106 | (6) |
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107 | (1) |
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108 | (1) |
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109 | (1) |
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109 | (1) |
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110 | (1) |
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111 | (1) |
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112 | (1) |
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Understanding J&S Food's Current Data Model |
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112 | (1) |
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Assessing the As-Is Operational Model |
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113 | (5) |
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Digital Food Experience Defined |
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113 | (1) |
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Assessing J&S Food's Operational Model |
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114 | (4) |
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Defining the Digital Smart Shopping Bag |
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116 | (1) |
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Optimizing the Fulfill Order Experience Based on a Two-Sided Marketplace Platform |
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117 | (1) |
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Enhancing Online Order Experience Using a Mobile App |
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118 | (1) |
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Implementing a Digital Products and Services Development Platform |
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118 | (1) |
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Defining the Future Digital Business Model |
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118 | (9) |
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Reconfiguring J&S Food's Operational Model |
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119 | (4) |
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Understanding Michael Porter's Value Chain |
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119 | (2) |
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The Value Chain for Digital Business Defined |
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121 | (2) |
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J&S Food's Digital Business Model Defined |
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123 | (1) |
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Understanding J&S Food's Next Digital Value Chain |
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123 | (3) |
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Support Digital Business Activities |
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123 | (1) |
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Primary Digital Business Activities |
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124 | (2) |
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Understanding J&S Food's AWS Cloud Platform |
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126 | (1) |
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J&S Food's AWS Software as a Service |
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126 | (1) |
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The J&S Food's Platform as a Service |
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126 | (1) |
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The J&S Food's AWS Virtual Infrastructure |
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126 | (1) |
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Integrating J&S Food's Digital Operational Model with the Organization |
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127 | (5) |
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The Digital Business Value Chain: A Shortcut to the Digital Business Organization |
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127 | (3) |
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Digital Business Organizational Model Defined |
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127 | (1) |
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Developing the Digital Business Organizational Model |
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128 | (2) |
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The J&S Organizational Model Defined |
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130 | (11) |
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Roles and Responsibilities |
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130 | (2) |
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Interaction and Collaboration Mechanisms |
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132 | (1) |
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132 | (1) |
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133 | (2) |
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Chapter 7 Digitizing J&S Food's Business Model Using AWS-Implementing the VPC |
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135 | (32) |
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Transformation Journey's Third Stage: Digitizing the Business Model |
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136 | (1) |
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Defining J&S Food's AWS Migration Strategy |
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137 | (1) |
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Sharing J&S Food's Digital Business Model |
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138 | (1) |
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Defining the J&S Food's Digital Business Application Portfolio |
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139 | (2) |
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Specifying J&S Food's Virtual Private Cloud Architecture |
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141 | (11) |
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Understanding the Enterprise Cloud Migration Model For AWS |
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141 | (1) |
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J&S Food's Virtual Private Cloud Specified |
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141 | (11) |
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142 | (1) |
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Amazon CloudFront and the Content Delivery Network |
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143 | (1) |
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J&S Food's Virtual Private Cloud |
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143 | (2) |
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J&S Food's Extended Elastic Compute Cloud Building Block |
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145 | (4) |
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J&S Food's Extended Storage Build Block |
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149 | (1) |
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J&S Food's Extended Fault Tolerance Building Block4 |
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150 | (1) |
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J&S Food's Extended Security Build Block |
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151 | (1) |
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Executing J&S Food's AWS Migration Strategy |
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152 | (13) |
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Understanding the AWS Application Migration Process |
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152 | (2) |
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152 | (1) |
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152 | (1) |
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153 | (1) |
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153 | (1) |
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153 | (1) |
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153 | (1) |
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Migrating J&S Food's Ecommerce Website Into a Two-Sided Marketplace Platform |
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154 | (15) |
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Implementing J&S Food's Virtual Private Cloud |
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154 | (1) |
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Discovering the Ecommerce Website Three-Tier Architecture |
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155 | (2) |
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Extending the Ecommerce Website Architecture to a Two-Sided Marketplace Platform |
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157 | (4) |
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Implementing J&S Food's Two-Sided Marketplace Platform |
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161 | (4) |
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Validating the Two-Sided Marketplace Platform |
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165 | (1) |
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165 | (1) |
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166 | (1) |
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Chapter 8 Implementing J&S Food's DevOps Platform Using AWS PaaS |
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167 | (18) |
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Transformation Journey's Third Stage: Implementing J&S Food's DevOps Platform |
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168 | (1) |
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Understanding What J&S Food Is Trying to Achieve |
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169 | (1) |
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Understanding the DevOps Implementation in the AWS Computing Environment |
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169 | (8) |
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Discussing the Challenges |
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170 | (1) |
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Understanding the Common Mistakes |
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171 | (1) |
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The DevOps Implementation Framework for AWS |
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171 | (6) |
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The Digital Business Value Chain Primary Activities and AWS Modern Application Influence |
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172 | (1) |
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The AWS CodePipeline Service |
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173 | (2) |
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Understanding DevOps Implementation for AWS |
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175 | (2) |
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Implementing J&S Food's Digital Product and Service Development Platform |
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177 | (6) |
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J&S Food's Digital Product and Service Development Platform |
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177 | (4) |
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J&S Food's DevOps Toolchain |
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178 | (2) |
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J&S Food's Digital Business Primary Activities |
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180 | (1) |
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Designing the Agile Operating Model |
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181 | (5) |
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The Usual Challenges and Solutions |
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181 | (1) |
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J&S Food's Agile Operating Model Defined |
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182 | (1) |
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183 | (1) |
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184 | (1) |
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Chapter 9 Developing J&S Food's Innovation as a Service Platform Using AWS |
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185 | (20) |
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Transformation Journey's Third Stage: Developing J&S Food's Innovation as a Service |
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185 | (1) |
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Software Engineering Methodology for Innovations Development in the AWS Cloud |
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186 | (14) |
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Software Engineering Methodology for Innovations Development |
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187 | (6) |
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Driving Principles Explained |
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187 | (2) |
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Key Concepts to Understand |
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189 | (4) |
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Understanding the Innovative Digital Product Development Lifecycle |
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193 | (7) |
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The Five-Step Development Lifecycle |
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193 | (1) |
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Specifying the Innovative Digital Product Using a UML Use Case Diagram |
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194 | (2) |
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Designing the Innovative Digital Product Using a UML Package Diagram |
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196 | (1) |
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Prototyping the Microservices Using AWS Amplify |
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197 | (1) |
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Developing and Deploying the Application Supporting the Innovative Digital Product |
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198 | (2) |
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Implementing the Microservices Architecture of the Digital Product and Service |
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200 | (2) |
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The User Interface Microservices |
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201 | (1) |
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The Business Logic Microservices |
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201 | (1) |
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The Technology Microservices |
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201 | (1) |
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202 | (1) |
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202 | (3) |
| Part III Developing World-Class Digital Products and Services Using AWS |
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205 | (94) |
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Chapter 10 J&S Food's Smart Shopping Bag Digital Product Project |
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207 | (6) |
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Transformation Journey's Fourth Stage: Experimenting with the Digital Business Model |
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208 | (1) |
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The Smart Shopping Bag Project Overview |
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208 | (1) |
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The Smart Shopping Bag Project's Organization |
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209 | (1) |
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The Smart Shopping Bag Project's Opportunity Statement |
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209 | (1) |
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The Smart Shopping Bag Project's Objectives |
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210 | (1) |
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The Smart Shopping Bag Project's Scope |
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210 | (1) |
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The Pilot Project Management |
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211 | (1) |
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211 | (1) |
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212 | (1) |
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Chapter 11 Specifying J&S Food's Smart Shopping Bag Digital Product |
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213 | (20) |
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Transformation Journey's Fourth Stage: Specification of the Smart Shopping Bag Digital Product |
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213 | (1) |
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Specifying the Smart Shopping Bag Digital Product's Scope |
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214 | (7) |
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Using Context Diagrams to Improve the Specification Process |
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215 | (1) |
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Developing the Smart Shopping Bag's Context Diagram |
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215 | (1) |
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J&S Food's Stores IoT Infrastructure |
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215 | (1) |
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J&S Food's AWS IoT Core Platform |
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216 | (1) |
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Developing the Smart Shopping Bag Use Case Diagram |
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216 | (5) |
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Identifying the Smart Shopping Bag's Actors and Use Cases |
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218 | (3) |
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Specifying the Smart Shopping Bag's Functions Using Sequence Diagrams |
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221 | (7) |
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Use Case Description: Press Start to Begin Shopping |
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221 | (1) |
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Use Case Description: Respond to In-Store Customer Button Presses |
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222 | (1) |
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Use Case Description: Detect Product Code Put in the Bag |
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223 | (2) |
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Use Case Description: Send EEPROM Data to Billing System |
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225 | (1) |
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Use Case Description: Respond to RFID Reader Queries |
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226 | (1) |
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Use Case Description: Calculate the Bill Amount |
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226 | (2) |
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Specifying the Smart Shopping Business Rules Using Class Diagram |
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228 | (4) |
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228 | (2) |
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230 | (1) |
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230 | (1) |
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230 | (1) |
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231 | (1) |
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231 | (1) |
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The Smart Shopping Service |
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231 | (1) |
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The Smart Shopping Bag Application |
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231 | (1) |
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232 | (1) |
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232 | (1) |
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Chapter 12 Designing J&S Food's Smart Shopping Bag Digital Product |
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233 | (10) |
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Transformation Journey's Fourth Stage: Designing the Smart Shopping Bag Digital Product |
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233 | (1) |
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The Agile Operational Model Confirmed as the Foundation of J&S Food's Work Organization |
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234 | (4) |
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J&S Food's New Organization of Work |
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234 | (3) |
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The Princeton's Digital Product Development Team Defined |
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235 | (2) |
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UML Package Diagram Facilitates the Microservices Architecture Design Process |
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237 | (1) |
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Lucidchart Confirmed as the Best Architecture Tool |
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237 | (1) |
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237 | (1) |
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The Resulting Smart Shopping Bag's Architecture |
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238 | (3) |
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The Smart Shopping Bag Blueprint |
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239 | (1) |
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The In-Store Customer Package |
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240 | (1) |
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The Shopping Session Package |
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240 | (1) |
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The Smart Shopping Bag Package |
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241 | (1) |
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Acquired Digital Business Competency: Digital Products and Services Architecture Design |
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241 | (1) |
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241 | (1) |
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242 | (1) |
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Chapter 13 Prototyping J&S Food's Smart Shopping Bag Using Innovation as a Service |
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243 | (26) |
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Transformation Journey's Fourth Stage: Prototyping the Smart Shopping Bag's Application |
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244 | (1) |
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Sharing the Prototyping Process Goal and Approach |
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245 | (8) |
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Prototyping Using AWS Amplify Defined |
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245 | (7) |
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The Prototyping Iterations Using AWS Amplify |
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245 | (6) |
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251 | (1) |
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252 | (1) |
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The Smart Shopping Bag Application Prototype |
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253 | (2) |
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The Business Logic, Technological, and UI Microservices Prototyped |
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255 | (11) |
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The Microservices Development Process in the AWS Amplify Context |
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255 | (1) |
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Defining the Microservices Granularity |
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256 | (1) |
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The Smart Shopping Bag Business Logic Microservices Implemented |
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257 | (1) |
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The Smart Shopping Bag Business Logic Microservices Documented |
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257 | (2) |
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The Smart Shopping Bag Technological Innovation Microservices Implemented |
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259 | (6) |
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IoT Gateway Microservices |
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259 | (2) |
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AWS IoT Core Microservices |
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261 | (2) |
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RFID Reader Microservices |
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263 | (2) |
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265 | (1) |
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The Smart Shopping Bag UI Microservices Implemented |
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265 | (1) |
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266 | (1) |
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267 | (2) |
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Chapter 14 Implementing J&S Food's Smart Shopping Bag Application |
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269 | (10) |
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Transformation Journey's Fourth Stage: Implementing the Smart Shopping Bag's Production Release |
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270 | (1) |
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The Smart Shopping Bag App: Production Release |
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270 | (5) |
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Blueprint of the Smart Shopping Bag in Production |
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270 | (1) |
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Understanding the Production Release Building Blocks |
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271 | (4) |
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271 | (2) |
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273 | (1) |
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AWS Virtual Infrastructure Layer |
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274 | (1) |
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Understanding the Pivotal Role Played by Agile Methodologies |
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275 | (2) |
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The Architectural Spike and Prototyping Benefits |
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275 | (1) |
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The Importance of Scrum Sprints in the Incremental Development Effort |
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275 | (1) |
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Understanding the Vital Role of the Daily Scrums |
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276 | (1) |
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The Development Team's Feedback: Lessons Learned |
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277 | (1) |
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278 | (1) |
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278 | (1) |
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Chapter 15 Launching J&S Food's First Digital Food Product |
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279 | (8) |
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Transformation Journey's Fourth Stage: Deploy J&S Food's Digital Business |
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279 | (1) |
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Defining J&S Food's Go-To-Market Strategy |
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280 | (3) |
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The Go-To-Market Strategy Defined |
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281 | (1) |
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Articulating J&S Food's Go-To-Market Strategy |
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281 | (1) |
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The Objectives Questionnaire |
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282 | (1) |
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The Value Propositions Questionnaire |
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282 | (1) |
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The Key Processes to Stress Questionnaire |
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282 | (1) |
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The Organizational and Technological Assets to Stress Questionnaire |
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282 | (1) |
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J&S Food's Go-To-Market Strategy Defined |
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282 | (1) |
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Understanding J&S Food's Go-To-Market Strategy |
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283 | (1) |
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Declaring J&S Food's Digital Business Opened |
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284 | (1) |
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284 | (1) |
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285 | (2) |
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Chapter 16 Maintaining and Supporting J&S Food's Digital Business on a Daily Basis |
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287 | (12) |
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The New J&S Food Day-to-Day Business |
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287 | (1) |
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J&S Food's Customer Value Creation Virtuous Circle |
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288 | (1) |
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J&S Food's Virtuous Circle for Creating Customer Value |
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288 | (1) |
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Customer Insights Management on a Daily Basis |
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289 | (3) |
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J&S Food's AWS EMR Infrastructure |
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289 | (2) |
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290 | (1) |
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290 | (1) |
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290 | (1) |
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290 | (1) |
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The Big Data Analytics Activity in the Customer Insights Management Team |
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291 | (1) |
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Customer Value Increase Management's Day-to-Day Operations |
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292 | (3) |
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J&S Food's AI/ML Development Environment |
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292 | (2) |
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293 | (1) |
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293 | (1) |
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294 | (1) |
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The Customer Increase Value Management Team's Activity |
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294 | (1) |
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Digital Product and Service Releases Development |
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295 | (1) |
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295 | (1) |
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|
296 | (1) |
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|
296 | (1) |
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|
296 | (1) |
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|
297 | (2) |
| Index |
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299 | |
