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Twitch: Creating, Growing, & Monetizing Your Livestream [Pehme köide]

  • Formaat: Paperback / softback, 224 pages, kõrgus x laius x paksus: 235x197x16 mm, kaal: 713 g
  • Ilmumisaeg: 26-Mar-2019
  • Kirjastus: Prima Games
  • ISBN-10: 0744019680
  • ISBN-13: 9780744019681
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  • Hind: 27,54 €*
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  • Formaat: Paperback / softback, 224 pages, kõrgus x laius x paksus: 235x197x16 mm, kaal: 713 g
  • Ilmumisaeg: 26-Mar-2019
  • Kirjastus: Prima Games
  • ISBN-10: 0744019680
  • ISBN-13: 9780744019681
Learn how to grow, maintain, and monetize your Twitch livestream! Filled with practical advice and easy-to-follow tips, this book describes how to set up, customize, evolve, and monetize your gaming livestream. Includes in-depth guidance from established Twitch livestreamers! Whether you're new to the streaming scene or a battle-tested veteran, you can follow their tested tips to improve your overall streaming experience.


  *  Expert Advice: Get best practices from several popular Twitch streamers in addition to their tips and tricks to a successful stream!

  *  Streaming as a Career: Discover what it takes to make livestreaming a profitable career.

  *  Building and Keeping an Audience: Tips and tools to help maximize viewership.

  *  Promoting Your Channel: Learn how to market your stream to the widest audience.

  *  Beginner & Advanced Streaming Advice: Sensible guidance for anyone looking to improve and grow their livestream.

  *  Setting Up Your Livestream: Recommendations on the best equipment to ensure a great livestream experience for you and your followers.

Foreword 8(2)
Introduction 10(8)
Welcome
10(1)
Meet the Authors
11(1)
What Is Twitch?
12(1)
Why Twitch?
12(1)
History and Evolution
13(1)
Justin.tv
13(1)
Twitch Transition
13(1)
Early Partners
14(1)
The Boom
15(1)
Amazon Purchase
16(1)
Ninja
17(1)
Act I Broadcasters and Their Tools
18(80)
Introduction
18(1)
The Basics
19(1)
Streaming Software
19(1)
Hardware
19(1)
Camera and Lighting
20(2)
Your Channel, Your Settings
22(1)
Taking Ownership
22(1)
Profile
22(2)
Profile Settings
24(2)
Channel and Videos
26(2)
My Teams
28(1)
Chat Options
29(3)
Security and Privacy
32(1)
Security
32(1)
Your Dashboard
33(1)
Stream Information
33(3)
Host
36(1)
Stream Health
37(1)
Video Preview
37(1)
Stats
37(1)
Video Broadcast
38(1)
Extensions
38(1)
Stream Markers
39(1)
Safety: Protecting Yourself and Your Community
40(1)
The Most Important
Chapter
40(1)
First Things First
40(1)
Identity
41(1)
Conventions
42(1)
All in All
43(1)
Tools and Features
44(1)
Twitch Chat and the Tools to Use
44(12)
Moderator Features
56(6)
Twitch Communities
62(1)
Game Communities
62(1)
Creative Communities
63(1)
Theme Communities
63(1)
Upcoming Changes to Communities
64(1)
Common Etiquette
65(1)
Interacting with Viewers
65(4)
Lead the Conversation
69(1)
Be Proactive... and Reactive
69(1)
Know Your Limits
70(2)
Interacting with Streamers
72(2)
Hosting
74(1)
Raiding
74(2)
Co-Streaming
76(1)
Join a Team
76(4)
Third-Party Tools and Features
80(1)
Broadcasting Applications
80(1)
Overlays and Notifications
81(1)
Bots
82(3)
Voice Chat Services
85(3)
Your Community and Being a Leader
88(1)
Steps to Leadership
88(3)
You, the Influencer
91(2)
Leadership Reminders
93(5)
Act II Establishing Your Brand
98(68)
What Is a Brand?
99(1)
Creating a Brand: First Steps
100(6)
Creating Your Brand: Advanced Steps
106(8)
Staying Consistent
114(4)
The Evolution of Your Twitch Channel
118(1)
Defining Success
118(5)
Goal Setting
123(6)
Conventions
129(7)
Off-Stream: Working Overtime
136(1)
Prepping and Planning
136(1)
Clips, Highlights, and Collections
137(1)
Updating Stream Assets and Bots
137(1)
Analyzing Statistics
138(4)
Social Media Outreach
142(1)
Why Is Social Media so Important?
142(1)
Interaction
143(3)
Keeping Your Audience Up-to-Date
146(1)
Maximum Live-Time Relevance
147(3)
Networking is not a Dirty Word
150(1)
Networking Online and in Person
151(1)
Twitch Teams and Peer Support
152(4)
Twitch Programs: Affiliate and Partner Programs
156(1)
Programs to Strive For
156(1)
Getting Started
156(1)
Twitch Affiliate Program
156(1)
Twitch Partner Program
157(3)
Streaming as a Career
160(1)
What Defines a Career?
160(2)
Moving from Part-Time to Full-Time
162(1)
What to Expect Once You Make the Transition
163(1)
Why Make the Transition?
164(2)
Act III In for the Long Haul
166
Welcome to Act III
166(2)
Contracts, Partners, and Sponsors
168(1)
Scary? Maybe, But Don't Be Afraid
168(1)
First Things First
169(1)
Broadcasting Value
169(1)
What Makes a Partnership?
170(1)
Before You Sign the Contract
171(1)
Sponsorships Are Part of Your Brand
172(2)
Disclosure and Honesty
174(1)
Why?
174(1)
Professional Truth vs. Unprofessional Conduct
174(1)
Stream Management
175(1)
What Is Management?
175(1)
What Does a Manager Do?
176(1)
Strengths in Management
176(1)
Final Thoughts
177(1)
Opportunities to Fit Your Brand
178(1)
Brand Solidity
178(1)
Merchandise Is a Great Appetizer
179(1)
Live Events
180(1)
Photo Shoots
181(1)
Thinking Outside the Platform
182(1)
Before We Leave You...
182(4)
Twitch Terms of Service
186(1)
What are Terms of Service?
186(1)
Privacy
187(1)
License and User Content
187(1)
Endorsements and Testimonials
188(1)
Trademarks and Copyrights
189
Prima Games, an imprint of DK and a division of Penguin Random House, is the worlds leading publisher of strategy content for PC and console video games. Prima Games understands what gamersboth casual and hardcorewant and need from strategy guides. Every guide features in-depth content, detailed screen captures, quick-reference tips, and professional strategies. Prima Games is also a leader in the digital strategy realm, offering interactive maps, streaming video, searchable online guides and apps, and a full website at primagames.com.