Presents a type primer and guide to effective editorial typography, explaining principles of design with type and demonstrating them with a wealth of b&w examples from a wide variety of current publications. Focus is on the standard type categories used in magazines, letters, and in-house documents; principles can be applied to all print and electronic media. Material is in chapters describing essential elements of publication design, with a chapter devoted to the use of type on Web sites, and a final chapter on typographic development. The author is professor of graphic design at Hartford Art School, University of Hartford. Annotation c. Book News, Inc., Portland, OR (booknews.com)