Examines the strategies and creativity processes Whirlpool used to improve its business and gain profitability through a review of the company's history, its inner workings, and the changes implemented in recent years.
This volume tells the story behind Whirlpool's reorganization in 1999 that occurred through a move towards building innovation in every department. The authors explain how its Brand-Focused Value-Creation strategy can be adapted for any company. Snyder works in leadership and strategic competencies at Whirlpool, and Duarte, who consulted with the company, is a specialist in innovation strategy, leadership and executive development, organizational design, and other subjects. Jossey-Bass is an imprint of Wiley. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
