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UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2nd Revised edition [Pehme köide]

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  • Formaat: Paperback / softback, 332 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 09-Apr-2021
  • Kirjastus: O'Reilly Media
  • ISBN-10: 1492052434
  • ISBN-13: 9781492052432
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UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2nd Revised editionSuurem pilt
  • Formaat: Paperback / softback, 332 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 09-Apr-2021
  • Kirjastus: O'Reilly Media
  • ISBN-10: 1492052434
  • ISBN-13: 9781492052432
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781492052432.html
Märksõnad:

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore marketplace opportunities by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
Preface ix
Chapter 1 What Is UX Strategy
1(8)
The Evolution of the Term UX Strategy
4(5)
Chapter 2 The Four Tenets of UX Strategy
9(32)
How I Discovered My UX Strategy Framework
9(4)
Tenet 1 Business Strategy
13(12)
Tenet 2 Value Innovation
25(6)
Tenet 3 Validated User Research
31(3)
Tenet 4 Frictionless UX
34(6)
Recap
40(1)
Chapter 3 Defining the Initial Value Proposition
41(30)
The Blockbuster Value Proposition
42(3)
What Is a Value Proposition?
45(2)
If You Don't Want to Live in a Fantasy World
47(22)
Recap
69(2)
Chapter 4 Conducting Competitive Research
71(38)
Learning Lessons, the Hard Way
72(3)
Looking at the Competition to Uncover Nuggets
75(3)
Understanding the Meaning of Competition
78(9)
Researching All of the Competitive Data Points
87(20)
Recap
107(2)
Chapter 5 Analyzing the Competition
109(36)
The Blockbuster Value Proposition, Part 2
110(3)
What Is an Analysis?
113(29)
It Is Time to Take a Stand
142(2)
Recap
144(1)
Chapter 6 Storyboarding Value Innovation
145(24)
Timing Really Is Everything
146(4)
Techniques for Value Innovation Discovery
150(15)
Business Models, Value Innovation, and Online Dating
165(3)
Recap
168(1)
Chapter 7 Creating Prototypes for Experiments
169(26)
Giving It Your Best Shot
170(3)
How I Became an Experiment Addict
173(6)
Defining Experiments Today
179(3)
Rapid Prototyping for Value Proposition Validation
182(11)
Recap
193(2)
Chapter 8 Conducting Online User Research
195(34)
March 2020 Timeline: Coping with Insanity
196(3)
User Research Primer
199(2)
The Three Main Phases of Online User Research
201(26)
Recap
227(2)
Chapter 9 Designing for Conversion
229(34)
Funnel Business
233(2)
Growth Hacking, Growth Design, and the Hook Model
235(3)
Conducting Landing Page Experiments
238(24)
Recap
262(1)
Chapter 10 Denouement
263(6)
Appendix: References 269(6)
Index 275
Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She runs her UX design and strategy consultancy out of Los Angeles, California. Her specialty is as a strategist and experience design lead for the implementation phase from anything from MVPs to insanely complicated large-scale transactional websites. Her employees and contractors have all been personally trained to deliver professional services while working as team players