Bulaitiss analysis of the values conveyed both in higher education speech and policies provides a useful study of how they are perceived, imagined, and put into practice within the British neoliberal context. Bulaitis has articulated very convincing academic arguments to explain the shift from liberal to neoliberal university values and debates. This book offers accurate, clear, and meaningful food for thought for those interested in the study of the processes of marketisation and economisation of higher education. (Catherine Coron, Journal of British Studies, Vol. 60 (4), October, 2021)