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ix | |
Preface |
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xi | |
Acknowledgments |
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xvii | |
Introduction. Archives and the Web: Changes and Opportunities |
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1 | (8) |
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9 | (12) |
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What Is "Web 2.0" All About? |
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9 | (2) |
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11 | (4) |
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RSS (or "Really Simple Syndication") |
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11 | (1) |
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12 | (1) |
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12 | (3) |
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Myths and Misconceptions about Web 2.0 |
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15 | (6) |
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"Those Sites Are Scary and Dangerous" |
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15 | (1) |
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"Only Kids Use That Stuff" |
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16 | (1) |
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16 | (1) |
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"If I Give My Content Away, People Will Misuse It" |
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17 | (1) |
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"If I Give My Content Away, I'll Lose Money" |
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17 | (4) |
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Evaluating Your Current Web Presence and Setting Goals for Web 2.0 |
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21 | (12) |
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Assessing You Current Web Site |
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21 | (4) |
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Does Your Web Site Answer the Key Questions---Who, What, When, Where, and How? |
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22 | (1) |
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Does Your Site Look Professional and Current? |
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23 | (1) |
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24 | (1) |
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Assessing Your Existing Digital Resources |
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25 | (2) |
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Online Catalogs and Finding Aids |
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25 | (1) |
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Digitized Collections and Online Exhibitions |
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26 | (1) |
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Assessing Your Technical Resources |
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27 | (2) |
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Professional Technical Support |
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27 | (1) |
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Staff and Volunteers with Skills |
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28 | (1) |
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28 | (1) |
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Understanding Your Strategic Priorities |
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29 | (1) |
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Identifying Your Audiences |
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30 | (3) |
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Existing Audiences versus New Audiences |
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31 | (1) |
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Local Audiences versus Distant Audiences |
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31 | (2) |
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33 | (24) |
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33 | (3) |
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34 | (1) |
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35 | (1) |
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35 | (1) |
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How can Your Institution Use a Blog? |
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36 | (16) |
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36 | (4) |
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40 | (5) |
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45 | (6) |
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Blogs Supporting Traditional Archival Systems |
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51 | (1) |
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What Does It Take to Start a Blog and keep It Going? |
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52 | (5) |
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57 | (22) |
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57 | (2) |
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57 | (1) |
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58 | (1) |
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58 | (1) |
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Information to Support a Podcast |
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59 | (1) |
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How Can Your Institution Use a Podcast? |
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59 | (12) |
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Podcasting Public Programs |
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59 | (5) |
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Podcasting Digitized Archival Material |
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64 | (4) |
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Creating Unique Podcast Programs |
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68 | (3) |
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What Does It Take to Start a Podcast and Keep It Going? |
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71 | (8) |
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Using Flickr and Other Image-Sharing Sites |
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79 | (22) |
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What Are Image-Sharing Sites? |
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79 | (4) |
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Setting up a Flickr Account |
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80 | (1) |
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Uploading, Organizing, and Creating Metadata for Images |
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80 | (1) |
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Interactign with Other Flickr Users |
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81 | (1) |
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Letting People Interact with Your Images |
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82 | (1) |
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83 | (1) |
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How Can Your Institution Use Flickr? |
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83 | (10) |
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Sharing Digitized Archival Material |
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83 | (6) |
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Sharing Current Photographs of Your Organization |
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89 | (4) |
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What Does it Take to Be Active On Flickr? |
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93 | (8) |
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Using youTube and Other Video-Sharing Sites |
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101 | (20) |
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What Are Video-Sharing Sites? |
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101 | (5) |
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Setting Up Accounts and Channels |
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102 | (1) |
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103 | (1) |
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Interacting with and Organizing Videos |
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103 | (1) |
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Interacting with Other Users |
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104 | (1) |
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Uploading and Creating Metadata for Your Videos |
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104 | (2) |
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How Can Your Institution use Video-Sharing Sites? |
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106 | (11) |
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Sharing Digitized Historical Content |
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108 | (5) |
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Sharing Videos You Created |
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113 | (4) |
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What Does It Take to Be Successful with Video Sharing? |
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117 | (4) |
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Using Twitter (Microblogging) |
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121 | (16) |
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What Is Microblogging and What is Twitter? |
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121 | (3) |
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Setting Up a Twitter Account |
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121 | (1) |
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Creating "Tweets," Following and Being Followed on Twitter |
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122 | (1) |
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123 | (1) |
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123 | (1) |
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How can Your Institution Use Twitter? |
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124 | (9) |
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Providing News about Your Institution |
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124 | (3) |
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Innovative Uses for Twitter |
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127 | (6) |
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What Does It Take to Be Active on Twitter? |
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133 | (4) |
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137 | (22) |
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137 | (4) |
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What Wiki Web Sites Look Like to Users |
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138 | (2) |
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140 | (1) |
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How Can Your Institution Use a Wiki? |
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141 | (12) |
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Wikis Created Primarily by Internal Contributors |
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141 | (5) |
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Wikis Targeted at Public Contributors |
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146 | (7) |
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What Does It Take to Start a Wiki and Keep it Going? |
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153 | (6) |
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Using Facebook and Other Social Networking Services |
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159 | (20) |
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What Are Social Networking Services? |
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159 | (8) |
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Types of Facebook Accounts |
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160 | (1) |
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Establishing Your Facebook Presence |
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160 | (1) |
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Public and Private Information on Facebook |
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161 | (1) |
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161 | (2) |
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163 | (2) |
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Common Capabilities of Groups and pages |
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165 | (2) |
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How Can Your Institution Use Facebook? |
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167 | (8) |
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Providing General Information |
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167 | (1) |
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167 | (2) |
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Communicating with Supporters |
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169 | (2) |
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Sharing Information from Other Web 2.0 Sites |
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171 | (2) |
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173 | (1) |
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Collecting Documentation of Your Community |
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174 | (1) |
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What Does It Take to Be Active on Facebook? |
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175 | (4) |
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More 2.0 Tools to Consider |
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179 | (20) |
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179 | (7) |
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179 | (1) |
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Archives and Historical Organizations Creating Mashups |
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180 | (6) |
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186 | (3) |
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186 | (1) |
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Archives and Historical Organizations and Widgets |
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187 | (2) |
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189 | (2) |
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How Does Online Chat Work? |
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190 | (1) |
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Online Chat in Archives and Historical Organizations |
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191 | (1) |
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191 | (8) |
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How Does Second Life Work? |
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193 | (1) |
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Archives and Historical Organizations in Second Life |
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194 | (5) |
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199 | (10) |
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Plan How You're Going to Measure Before You Implement |
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200 | (4) |
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200 | (2) |
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202 | (2) |
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Establishing Baseline Measurements |
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204 | (2) |
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Ensuring You Can Measure "Before" and "After" |
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204 | (1) |
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Creating Effective Measures of Web 2.0 "Outputs" |
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205 | (1) |
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Documenting Evidence of Your Success |
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206 | (3) |
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Capture Compelling Stories |
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207 | (1) |
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Sometimes the Medium is the Message |
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207 | (2) |
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Management and Other Considerations |
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209 | (12) |
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209 | (10) |
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Getting Institutional Buy-In |
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209 | (1) |
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210 | (2) |
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Defining Taks and Assigning Workload |
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212 | (1) |
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213 | (1) |
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Preserving What You Create |
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214 | (2) |
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Learning about your Users |
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216 | (1) |
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217 | (2) |
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Keeping Yourself in a "2.0" Frame of Mind |
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219 | (2) |
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Conclusion. Archives and the Web: Finding the Right Balance |
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221 | (6) |
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Appendix. Additional Resources |
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227 | (14) |
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Resources on Web 2.0, Social Media, the Evolution of the Web, and Related Topics |
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227 | (7) |
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Information on Specific Web 2.0 Tools |
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234 | (1) |
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Publications by Librarians and Archivists |
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235 | (6) |
Index |
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241 | (5) |
About the Author |
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246 | |