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Web 2.0 Tools and Strategies for Archives and Local History Collections [Kõva köide]

  • Formaat: Hardback, 250 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 01-Jan-2010
  • Kirjastus: Neal-Schuman Publishers Inc
  • ISBN-10: 1555706797
  • ISBN-13: 9781555706791
Teised raamatud teemal:
  • Formaat: Hardback, 250 pages, kõrgus x laius: 229x152 mm
  • Ilmumisaeg: 01-Jan-2010
  • Kirjastus: Neal-Schuman Publishers Inc
  • ISBN-10: 1555706797
  • ISBN-13: 9781555706791
Teised raamatud teemal:
To connect with and successfully serve the growing generation of native Web 2.0 users, archivists and other professionals responsible for historical collections must learn how to accommodate their changing information needs and expectations. In this clearly written, jargon-free guide, Kate Theimer, highly regarded author of the prominent blog on archives and technology, demystifies essential Web 2.0 concepts, tools and buzzwords, and provides a thorough introduction to the ways in which they offer new ways to interact with traditional audiences and attract new ones. Theimer reviews the fundamental principles of important Web 2.0 tool. She includes plentiful examples of how archives around the world have been successfully using each one, and provides step-by-step tips on what you need to do to implement it in your own institution. There is guidance to help readers assess their current Web presence and evaluate how Web 2.0 tools can fit into an overall outreach plan. Advice for integration and implementation spans the gamut of Web 2.0 tools, including: blogs, podcasting, Wikis, Twitter, Facebook, Flickr, YouTube, Mashups, and Widgets. Theimer also includes screenshots and checklists to further clarify each topic, as well as Sidebar Q&A's with organizations that have successfully utilized Web 2.0 tools, including the Library of Congress, Florida State Archives, Seattle Municipal Archives and many more. There are also suggestions for developing metrics to evaluate the success of your implementation, as well as appendices that list additional Web resources. If your goals include connecting unique archival material with people interested today, this book is for you.
List of Figures
ix
Preface xi
Acknowledgments xvii
Introduction. Archives and the Web: Changes and Opportunities 1(8)
Web 2.0 Basics
9(12)
What Is "Web 2.0" All About?
9(2)
Web 2.0 Building Blocks
11(4)
RSS (or "Really Simple Syndication")
11(1)
Tagging
12(1)
Social Bookmarking
12(3)
Myths and Misconceptions about Web 2.0
15(6)
"Those Sites Are Scary and Dangerous"
15(1)
"Only Kids Use That Stuff"
16(1)
"It's Just a Fad"
16(1)
"If I Give My Content Away, People Will Misuse It"
17(1)
"If I Give My Content Away, I'll Lose Money"
17(4)
Evaluating Your Current Web Presence and Setting Goals for Web 2.0
21(12)
Assessing You Current Web Site
21(4)
Does Your Web Site Answer the Key Questions---Who, What, When, Where, and How?
22(1)
Does Your Site Look Professional and Current?
23(1)
Is Your Web Site Usable?
24(1)
Assessing Your Existing Digital Resources
25(2)
Online Catalogs and Finding Aids
25(1)
Digitized Collections and Online Exhibitions
26(1)
Assessing Your Technical Resources
27(2)
Professional Technical Support
27(1)
Staff and Volunteers with Skills
28(1)
Hardware and Software
28(1)
Understanding Your Strategic Priorities
29(1)
Identifying Your Audiences
30(3)
Existing Audiences versus New Audiences
31(1)
Local Audiences versus Distant Audiences
31(2)
Using Blogs
33(24)
What is a Blog?
33(3)
Parts of a Blog
34(1)
Sidebar Content
35(1)
Blog Comments
35(1)
How can Your Institution Use a Blog?
36(16)
Institutional Blogs
36(4)
Processing Blogs
40(5)
Archival Content Blogs
45(6)
Blogs Supporting Traditional Archival Systems
51(1)
What Does It Take to Start a Blog and keep It Going?
52(5)
Using Podcasts
57(22)
What Is a Podcast?
57(2)
Key Attributes
57(1)
Accessing a Podcast
58(1)
Podcast Structure
58(1)
Information to Support a Podcast
59(1)
How Can Your Institution Use a Podcast?
59(12)
Podcasting Public Programs
59(5)
Podcasting Digitized Archival Material
64(4)
Creating Unique Podcast Programs
68(3)
What Does It Take to Start a Podcast and Keep It Going?
71(8)
Using Flickr and Other Image-Sharing Sites
79(22)
What Are Image-Sharing Sites?
79(4)
Setting up a Flickr Account
80(1)
Uploading, Organizing, and Creating Metadata for Images
80(1)
Interactign with Other Flickr Users
81(1)
Letting People Interact with Your Images
82(1)
The Flickr Commons
83(1)
How Can Your Institution Use Flickr?
83(10)
Sharing Digitized Archival Material
83(6)
Sharing Current Photographs of Your Organization
89(4)
What Does it Take to Be Active On Flickr?
93(8)
Using youTube and Other Video-Sharing Sites
101(20)
What Are Video-Sharing Sites?
101(5)
Setting Up Accounts and Channels
102(1)
Finding Videos
103(1)
Interacting with and Organizing Videos
103(1)
Interacting with Other Users
104(1)
Uploading and Creating Metadata for Your Videos
104(2)
How Can Your Institution use Video-Sharing Sites?
106(11)
Sharing Digitized Historical Content
108(5)
Sharing Videos You Created
113(4)
What Does It Take to Be Successful with Video Sharing?
117(4)
Using Twitter (Microblogging)
121(16)
What Is Microblogging and What is Twitter?
121(3)
Setting Up a Twitter Account
121(1)
Creating "Tweets," Following and Being Followed on Twitter
122(1)
Some Twitter Conventions
123(1)
Accessing Twitter
123(1)
How can Your Institution Use Twitter?
124(9)
Providing News about Your Institution
124(3)
Innovative Uses for Twitter
127(6)
What Does It Take to Be Active on Twitter?
133(4)
Using Wikis
137(22)
What is a Wiki?
137(4)
What Wiki Web Sites Look Like to Users
138(2)
Contributing to a Wiki
140(1)
How Can Your Institution Use a Wiki?
141(12)
Wikis Created Primarily by Internal Contributors
141(5)
Wikis Targeted at Public Contributors
146(7)
What Does It Take to Start a Wiki and Keep it Going?
153(6)
Using Facebook and Other Social Networking Services
159(20)
What Are Social Networking Services?
159(8)
Types of Facebook Accounts
160(1)
Establishing Your Facebook Presence
160(1)
Public and Private Information on Facebook
161(1)
Facebook Groups
161(2)
Facebook Pages
163(2)
Common Capabilities of Groups and pages
165(2)
How Can Your Institution Use Facebook?
167(8)
Providing General Information
167(1)
Sharing Content and News
167(2)
Communicating with Supporters
169(2)
Sharing Information from Other Web 2.0 Sites
171(2)
Creating an Application
173(1)
Collecting Documentation of Your Community
174(1)
What Does It Take to Be Active on Facebook?
175(4)
More 2.0 Tools to Consider
179(20)
Mashus
179(7)
What is a Mashup?
179(1)
Archives and Historical Organizations Creating Mashups
180(6)
Widgets
186(3)
What Is a Widget?
186(1)
Archives and Historical Organizations and Widgets
187(2)
Online Chat
189(2)
How Does Online Chat Work?
190(1)
Online Chat in Archives and Historical Organizations
191(1)
Second Life
191(8)
How Does Second Life Work?
193(1)
Archives and Historical Organizations in Second Life
194(5)
Measuring Your Success
199(10)
Plan How You're Going to Measure Before You Implement
200(4)
Measuring Outputs
200(2)
Measuring Outcomes
202(2)
Establishing Baseline Measurements
204(2)
Ensuring You Can Measure "Before" and "After"
204(1)
Creating Effective Measures of Web 2.0 "Outputs"
205(1)
Documenting Evidence of Your Success
206(3)
Capture Compelling Stories
207(1)
Sometimes the Medium is the Message
207(2)
Management and Other Considerations
209(12)
Planning for Success
209(10)
Getting Institutional Buy-In
209(1)
Considering Legal Issues
210(2)
Defining Taks and Assigning Workload
212(1)
Creating Policies
213(1)
Preserving What You Create
214(2)
Learning about your Users
216(1)
Publicizing your Efforts
217(2)
Keeping Yourself in a "2.0" Frame of Mind
219(2)
Conclusion. Archives and the Web: Finding the Right Balance
221(6)
Appendix. Additional Resources
227(14)
Resources on Web 2.0, Social Media, the Evolution of the Web, and Related Topics
227(7)
Information on Specific Web 2.0 Tools
234(1)
Publications by Librarians and Archivists
235(6)
Index 241(5)
About the Author 246