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Web Site Usability: A Designer's Guide [Pehme köide]

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  • Formaat: Paperback / softback, 176 pages, kõrgus x laius: 229x178 mm, kaal: 336 g, Illustrations
  • Sari: Interactive Technologies
  • Ilmumisaeg: 17-Nov-1998
  • Kirjastus: Morgan Kaufmann Publishers In
  • ISBN-10: 155860569X
  • ISBN-13: 9781558605695
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Web Site Usability: A Designer's GuideSuurem pilt
  • Formaat: Paperback / softback, 176 pages, kõrgus x laius: 229x178 mm, kaal: 336 g, Illustrations
  • Sari: Interactive Technologies
  • Ilmumisaeg: 17-Nov-1998
  • Kirjastus: Morgan Kaufmann Publishers In
  • ISBN-10: 155860569X
  • ISBN-13: 9781558605695
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9781558605695.html
Märksõnad:

Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated.

* Based on an extensive study of actual users -- not theory, not graphic design principles, and not new tricks to make a "cool" Web sites
* Demonstrates how people actually navigate and extract information on Web sites
* Offers guidance for evaluating and improving the usability of Web sites

Arvustused

Without a doubt, the most important book I've read this year on Web design is Web Site Usability: A Designer's Guide. The book is easy to read and full of relevant information.--Bill Skeet Chief Designer, Knight-Ridder New Media Even experienced Web designers should read these usability findings about 11 different site designs. Competitive usability testing is one of the most powerful ways of learning about design and this book will save you hours of lab time.----Dr. Jakob Nielsen, Nielsen Norman Group This report challenges many of my assumptions about Web design, but that's a good thing. We're still babes in the woods, crawling along trying to distinguish the trees from the forest. Any sign posts are helpful, right now.--Mary Deaton, KNOWware "Web Site Usability is great reading for anyone involved in Web publishing." - Currents

Muu info

* Based on an extensive study of actual users -- not theory, not graphic design principles, and not new tricks to make a cool Web sites * Demonstrates how people actually navigate and extract information on Web sites * Offers guidance for evaluating and improving the usability of Web sites
Preface xiii
Purpose of This Report xv(1)
Acknowledgments xvi
Part 1: Research Results 1(96)
1. Web Site Usability: The Big Picture
1(12)
What Is "Usability" on the Web?
1(1)
The Sites We Tested
2(1)
"Scavenger Hunt" Tests
3(1)
The Results
4(2)
The Rankings
5(1)
Room for Improvement
5(1)
Beyond the Rankings
6(1)
The Major Implications
6(7)
1: Graphic Design Neither Helps Nor Hurts
7(1)
2: Text Links Are Vital
8(1)
3: Navigation and Content Are Inseparable
8(2)
4: Information Retrieval Is Different than Surfing
10(1)
5: Web Sites Aren't Like Software
11(2)
2. Getting Around: Navigation
13(18)
Domain Knowledge and Navigation
14(3)
The Domain of Travel
14(1)
The Investment Domain
15(1)
The Automotive Domain: Linking Content and Navigation
16(1)
Web Sites May Have Different Users
16(1)
The Structure of Sites
17(3)
Users Don't Form Mental Models of Sites
18(1)
Content and Navigation: Shells
18(1)
Subsites
19(1)
Devices for Navigation
20(7)
Frames
20(3)
Table of Contents
23(1)
Navigation Bars
24(1)
Hierarchical Maps
25(1)
"You Are Here"
26(1)
Site Maps
27(1)
User Navigation Tactics
27(4)
Searching
28(1)
Just the FAQs
28(1)
The Back Button
28(1)
Backing Up to Advance
29(2)
3. Getting Around: Links
31(16)
Two Extremes: A Comparison of Links
32(1)
Descriptiveness Aids Prediction
33(5)
Ambiguous Terms in Links
36(2)
Dealing with Ambiguity
38(1)
"Differentness" Aids Navigation
38(3)
Number of Links
40(1)
Image Links
40(1)
Link Layout
41(2)
Embedded Links
41(1)
Wrapped Links
42(1)
Link Destinations
43(2)
Within-Page Links
44(1)
Links to Other Sites
44(1)
Will Experience Help?
45(2)
4. Within-Site Searching
47(10)
Unclear Search Areas
48(3)
Multiple Areas
48(1)
Search "Tar Pits"
49(1)
Confusing Search Areas
50(1)
Search Results
51(6)
Organization of Search Results
52(1)
Not Enough Information
53(1)
Redundant Information
54(1)
Useless Information
55(2)
5. The Difficulty of Comparisons
57(10)
How Users Handled Comparisons
58(1)
Remembering
58(1)
Writing Things Down
58(1)
Printing
58(1)
Opening Multiple Windows
59(1)
Multiple Comparisons and "Pogo-Sticking"
59(3)
Designs That Prevent Pogo-Sticking
61(1)
The Catalog Approach
62(1)
Sites That Help You Choose
62(5)
6. Readability and Page Layout
67(14)
Our Theory: Skimming Is In
68(1)
Readability and the Web
68(4)
Calculating the Fog Index
70(2)
Scanability
72(1)
The White-Space Dilemma
72(3)
White-Space and Text Density
73(1)
White-Space and Skimming
74(1)
Scrolling and "the Fold"
75(2)
Rules as a Stopping Place
76(1)
Button Gravity
77(4)
7. Graphic Design on the Web
81(10)
The Role of Graphic Design
82(2)
The Only Correlation: Link Color
83(1)
Download Time
84(3)
To Wait or Not to Wait
85(2)
Animation and Movement
87(4)
The Distraction of Movement
87(1)
Movement in Ads
88(3)
8. User Preference
91(6)
Success and User Likes
92(1)
Success and User Dislikes
93(1)
Web Sites Are Different
93(4)
Part 2: Site Scrapbook 97(44)
9. Edmund's
97(4)
10. Hewlett Packard
101(6)
11. WebSaver
107(4)
12. Travelocity
111(6)
13. Inc.
117(4)
14. C/net
121(4)
15. Fidelity
125(8)
16. Disney
133(8)
Part 3: Testing Sites 141(12)
17. How We Tested Web Sites
141(12)
Types of Questions
142(2)
1. Simple Fact Questions
142(1)
2. Judgment Questions
142(1)
3. Comparison of Fact Questions
143(1)
4. Comparison of Judgment Questions
144(1)
Difficulty of Questions
144(1)
Usability Testing Methodology
145(1)
Data Collection
146(2)
Mid-Test Questionnaires
146(2)
Calculating the Site Ratings
148(3)
Post-Test Questionnaires
148(1)
Post-Test Questionnaire Results
149(2)
How Good Is Good Enough?
151(2)
User Interface Engineering 153
Additional Resources 154
Eye For Design Newsletter 154(1)
UIETips E-mail Publication 155(1)
User Interface Engineering Web Site 155(1)
Contact Information 155


Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work. Carolyn Snyder is an internationally recognized usability consultant with 10 years of experience in usability and another 10 as a software engineer and project manager. She has taught usability testing and paper prototyping to development teams at dozens of companies. She is co-author of Web Site Usability: A Designers Guide and E-Commerce User Experience.