FIFA is world class at making money but then what? If there's anyone who can answer that question, it's Alan Tomlinson. Brian Oliver, former sports editor of The Observer I have been reading Alan Tomlinson for over twenty years. This new work is well-researched, insightful and a testimony to the troubles that unfortunately still exist in sport today. Steven Berryman, sports corruption investigator
"Professor Alan Tomlinsons long-standing scholarship has been a beacon for those of us who have tried to challenge the culture of secrecy and impunity surrounding global football governance. What Is FIFA For? is a clear-eyed examination of an organization that has too often drifted far from the values it proclaims integrity, fair play and transparency. As someone who has lived through some of FIFAs darker corners, I read Alan Tomlinsons latest work as both a warning and a call to action. If you care about the future of football, it is essential reading." Bonita Mersiades, Fair Play Publishing FIFA sets the rules of the game but, in todays commercialized environment, it does much more besides. This book asks: should it? Stephen Weatherill, University of Oxford
"A compelling and timely exploration of footballs most influential governing body. Professor Alan Tomlinson brings his unparalleled expertise and investigative acumen to deliver a rigorous, balanced and insightful analysis to unpack FIFAs political dynamics, commercial strategies, and persistent challenges around corruption and ethics. This book asks the hard questions about integrity, fair play, and accessibility, making it essential reading for anyone who cares about the future of football." Louise Mansfield, Brunel University London
