The director of MITs Media Lab and a contributor to Wired present a set of working principles for adapting and thriving in the face of the 21st centurys rapidly changing and unpredictable digital environments. 50,000 first printing. The director of MITs Media Lab and a contributor to Wired present a set of working principles for adapting and thriving in the face of the twenty-first centurys rapidly changing and unpredictable digital environments. Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions-one in technology and the other in communications-joined, an explosive force was unleaded that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.At last, in THE PRINCIPLES, Joey Ito and Jeff Howe have distilled nine organizing principles for navigating and surviving this tumultuous period. These principles give us a roadmap on how to thrive no matter what industry were in.With THE PRINCIPLES, two great thinkers tell us how to adapt and succeed in todays unpredictable marketplace.
