Climate change has put the survival and
viability of wine-growing regions at risk. Whereas the implementation of sustainable
approaches was once seen as a source of competitive advantage, it is now critical
to the survival of the industry. Wine
tourism should therefore aim to minimize possible cultural and environmental
damage while improving the economic and social well-being of the wine-growing
region.
Contributing to the targets of SDG 8, specifically target 8.9: By 2030,
devise and implement policies to promote sustainable tourism that creates jobs
and promotes local culture and products, this book argues that wine tourism can
be considered as a catalyst for the environmental sustainability of wineries. Chapters
highlight the economic, socioeconomic, environmental, socio-cultural impact of
wine tourism around the world, before concluding with a look to the future trends
and challenges. Itfeatures best practices from around the world that wineries
and wine tourism companies can incorporate into their core business functions
to make their operations more sustainable and also showcases how wineries have designed
their tourism offerings to meet sustainable tourism development objectives
Part I: Introduction.
Chapter
1. Wine tourism, innovation and
sustainable winegrowing in cool climate regions: a longitudinal international
comparative analysis Tim Baird, Michael Hall, Pavel Castka and Haywantee
Ramkissoon.- Part II: Economic impact of wine tourism.
Chapter
2. Economic
structure and geographic scope of Spanish wine routes Luis A. Millan-Tudela,
Bartolomé Marco-Lajara, Javier Martínez-Falcó and Eduardo Sánchez-García.-
Chapter
3. Developing Sustainable Tourism in Tanzania: Perspective from Wine
Stakeholders Galinoma Gahele Lubawa and Evans S. Osabuohien.
Chapter
4.
Spain's Wine Tourism: Evaluating the Economic Contributions of Wineries and
Museums Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García
and Luis A. Millán-Tudela.- Part III: Environmental impact of wine tourism.-
Chapter
5. Sustainable Wine Tourism: Best Practices Dhruv Kishore Bole.-
Chapter
6. Wine Tourism, The Business of Wine and the Impact of the
Environment and Sustainability DonnaLee Rosen and Doris Miculan Bradley.-
Chapter
7. Discovering Enocotourism in Ribera del Duero Appellation: A New
Concept Combining Wine Tourism and Ecotourism for a Unique Experience Rosana
Fuentes Fernández, María del Carmen González-Velasco and Marcos
González-Fernández.- Part IV: Social-cultural impact of wine tourism.-
Chapter
8. Exploring the intersection between Geographical Indications and
Sustainable Wine Tourism: the case of le Colline del Prosecco di Conegliano e
Valdobbiadene Francesca Checchinato, Cinzia Colapinto, Vladi Finotto,
Christine Mauracher and Chiara Rinaldi.
Chapter
9. Wine tourism in the
province of Alicante (Spain). Revitalisation of wine heritage as a strategy
for tourism diversification and differentiation in mature tourist
destinations Rosario Navalón-García.- Part V: Epilogue.
Chapter
10. The
impact of wine tourism on the economic, social and environmental outcomes of
Spanish wineries: An exploration via structural equation modelling Javier
Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García and Luis A.
Millán-Tudela.
Javier Martínez Falcó
(PhD) is Assistant Professor in the Department of Management at the University
of Alicante. His research expertise include the Strategic Management of the
Company, specifically in the areas of Knowledge Management and Corporate
Sustainability of wine companies, on which he has written several publications
in the form of articles, book chapters and contributions to conferences.
Bartolomé Marco-Lajara
(PhD) is Professor at the University of Alicante. He is the author of several
books, book chapters and international articles and is a member of the Tourism
Research Institute at the University of Alicante since its foundation as well
as the main researcher of the European project Next Tourism Generation
Alliance at his University, as well as of the public competitive project for
the creation of the Tourist Observatory of the Valencian Community (Spain). He
has taken part in others public and private projects and is the Head of the
Department of Management at the University of Alicante.
Eduardo Sánchez García
works as Teaching and Research Staff in the Department of Business Organisation
at the University of Alicante, as an Assistant. He holds a PhD with
international mention in the area of Business, Economics and Society. His
research is in the field of strategic business management. In addition, he has
carried out several works in collaboration with other researchers specialised
in the study of industrial districts and entrepreneurial capabilities. He is a
member of the research group "Strategic Management, Knowledge and
Innovation in a Global Economy (DECI-GLOBAL)". He has published several
articles in indexed journals, as well as several book chapters, and has made
numerous presentations at national and international scientific conferences.He
teaches the subject of Strategic Management of the Company in the Degree in
Business Administration and Management, and the double degrees in TADE, DADE
and I2ADE.
Luis A. Millán-Tudela is Assistant Professor in the Department of Management. His research focuses on
business longevity, and more specifically on the factors that influence the
survival of companies. This activity is developed within the research group
"Dirección Estratégica, conocimiento e innovación en una economía global
(DECI-GLOBAL)". He also teaches strategic management in the Degree of
Business Administration.
